Rents are 4% below what Florence's 10-year trend predicts — a better deal than its own history suggests.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,202 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
Rent in Florence is at its highest level since Zillow's records here began in March 2023.
Rent in Florence changed +3.5% over the year to September 2026. Across the 48 Alabama cities Zillow tracks, the typical change was +3.3%.
Rent has risen 2 months in a row, and rose in 7 of the last 12 months.
30% of the median household income ($52,174) is $1,304 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,190); a 4-bedroom is $1,420.
From Zillow's monthly rent index (ZORI) for Florence. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
Florence, AL is roughly split between renters and owners, skews toward younger working-age adults, has a median income below the national average, 34.5% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Florence, AL has changed in 5 years
The median rent in Florence, AL stood at $1,036 in 2023 and currently runs about $1,202, reflecting a 16.0% increase over the period. Census figures show median household income at $52,174 today, compared with $40,944 five years earlier. On paper, paychecks moved up faster than rent, which softens the affordability squeeze versus the 2021 baseline. The population has grown by 5.0% since 2021, moving from about 39,709 residents to roughly 41,701. Renters now make up 47.9% of households, compared with 51.7% five years ago. College-educated residents now make up 34.5% of adults here, versus 27.5% in 2021. The combined trend lines point to a market that has changed measurably from where it stood in early 2023.
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Can you afford rent in Florence on your salary?
At $1,202/mo, how Florence rent compares to typical pay (30% rule).
Florence rent by bedroom count
Median rent for each apartment size in Florence. Click any size for full breakdown.
Tips for renters in Florence
Last updated: October 17, 2026
The median rent in Florence is $1,202/mo as of October 2026. A studio apartment averages $670/mo while a 2-bedroom runs $970/mo. One-bedroom apartments average $740/mo and 3-bedroom units go for $1,190/mo.
At 28% of local median household income ($52,174/yr), Florence ranks as affordable compared to the national benchmark of 30%. Rents have increased 3.5% over the past year.
Frequently asked questions
How much income do you need to rent in Florence?
Is rent going up or down in Florence?
How does Florence rent compare to other cities in Alabama?
Which nearby cities are cheaper to rent in than Florence?
At $1,202/mo, rent takes ~28% of Florence's median household income ($52,174/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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