City Report · AL

Hoover

Pop. 92,642·45th most expensive in Alabama·One of the most affordable rental markets in the US
Median rent (all units)
$1,319/mo
Year-over-Year
+2.1%
Month-over-Month
+0.6%
vs US Median
-$613
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Hoover · $1,319
More affordable than 87% of US cities · National median $1,932/mo
Rent Reality Score
64/100
Good value
OverheatedFairGreat value

Rents are 7% below what Hoover's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,319/mo
Expected by trend
$1,421/mo
The Rent Reality Score compares today's median rent to where Hoover's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,270
1 BR
$1,455
2 BR
$1,610
3 BR
$2,010
4 BR+
$2,280
Fair Market Rent (HUD)
$1,610/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,319 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

December. Asking rents in Hoover usually run 1.1% below trend in December and 1.3% above it in August, about $32 a month apart at today's median. Based on 10 years of data.

Compared with the peak

Rent in Hoover is at its highest level since Zillow's records here began in May 2016.

Past year vs. the rest of Alabama

Rent in Hoover changed +2.1% over the year to September 2026. Across the 48 Alabama cities Zillow tracks, the typical change was +3.3%.

Since before the pandemic

Rent in Hoover is 36.4% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($109,253) is $2,731 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,280).

Cheaper nearby

Midfield, 7 miles away, rents for 18% less ($1,075/mo), about $2,900 a year in savings.

From Zillow's monthly rent index (ZORI) for Hoover. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$15,828/yr
At $1,319/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.1% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.1% YoY, +0.6% MoM), not inventory.
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Demographics

Who lives here

Hoover, AL is majority owner-occupied, has a median income above the national average, 62.6% of residents hold a bachelor's degree or higher.

Population
92,642
Median income
$109,253
Median age
38.4
Renters
28.9%
Age distribution
24.5%
20.2%
26.8%
16.6%
Under 1824.5%
18–3420.2%
35–5426.8%
55–6411.9%
65+16.6%
Gender
48.9%
51.1%
Male48.9%
Female51.1%
Race & ethnicity
68.8%
18.6%
White68.8%
Black18.6%
Hispanic4.6%
Asian5.9%
Other2%
Education (25+)
22.5%
62.6%
No HS diploma3.4%
HS diploma11.5%
Some college22.5%
Bachelor's+62.6%
Housing tenure
71.1%
28.9%
Owner71.1%
Renter28.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Hoover, AL has changed in 5 years

Rent
$1,028 → $1,319
up 28.3%
Income
$95,970 → $109,253
up 13.8%
Population
91,371 → 92,642
up 1.4%
Renter share
30.4% → 28.9%
-1.5 pts
Bachelor's+
58.6% → 62.6%
+4.0 pts

Five years ago, renters in Hoover, AL paid around $1,028 a month. That figure now sits near $1,319, up 28.3% from the 2021 baseline. Local incomes tracked alongside that move, going from a median of $95,970 in 2021 to $109,253 more recently. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show Hoover, AL adding about 1,271 residents over the five-year window, up 1.4% on net. The renter share has eased from 30.4% to 28.9%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 58.6% to 62.6% across the same window. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the Hoover, AL market of 2021.

Community

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View Hoover rent history (2015–2026) →
Salary vs rent

Can you afford rent in Hoover on your salary?

At $1,319/mo, how Hoover rent compares to typical pay (30% rule).

By apartment size

Hoover rent by bedroom count

Median rent for each apartment size in Hoover. Click any size for full breakdown.

Local insights

Tips for renters in Hoover

About renting in Hoover, AL

Last updated: October 17, 2026

The median rent in Hoover is $1,319/mo as of October 2026. A studio apartment averages $1,270/mo while a 2-bedroom runs $1,610/mo. One-bedroom apartments average $1,455/mo and 3-bedroom units go for $2,010/mo.

At 14% of local median household income ($109,253/yr), Hoover ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Hoover?

To keep rent at or below 30% of gross income, you would need to earn at least $53,000/year (about $25/hour full-time) to afford the median rent of $1,319/mo in Hoover. The local median household income is $109,253/yr, so the typical household meets that bar.

Is rent going up or down in Hoover?

Rent in Hoover has risen 2.1% over the past year as of September 2026. That is the highest level since Zillow's records here began in May 2016.

When is the cheapest time to rent in Hoover?

Asking rents in Hoover are usually lowest in December, about 1.1% below their yearly trend, and highest in August, about 1.3% above it. At today's median that is a gap of roughly $32 a month. This pattern comes from 10 years of Zillow rent data.

Which Hoover neighborhoods have the lowest rent?

The most affordable ZIP codes in Hoover are 35244 ($1,342/mo), and 35226 ($1,719/mo). Citywide, the median rent is $1,319/mo.

How does Hoover rent compare to other cities in Alabama?

Hoover is one of the more affordable among Alabama cities for rent, ranking #45 of 66 tracked cities at $1,319/mo. Over the year to September 2026, rent in Hoover changed +2.1%, against a typical +3.3% across the 48 Alabama cities Zillow tracks.

Which nearby cities are cheaper to rent in than Hoover?

Nearby cities with lower median rent than Hoover ($1,319/mo) include Midfield ($1,075/mo).
Income Affordability
14%
VERY AFFORDABLE

At $1,319/mo, rent takes ~14% of Hoover's median household income ($109,253/yr). The standard benchmark is 30%.

Hoover 14%Benchmark 30%
State income tax2–5%
Run the Hoover affordability calculator →
Lowest-rent ZIP codes in Hoover
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Hoover, AL

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