City Report · CA

Fortuna

Pop. 12,326·372nd most expensive in California·Rental market data updated monthly for Fortuna, CA
Median rent (all units)
$1,577/mo
Year-over-Year
Stable
Month-over-Month
+2.3%
vs US Median
-$355
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Fortuna · $1,577
More affordable than 70% of US cities · National median $1,932/mo
Affordability
30% of income
MODERATE
0%30% benchmark60%+

At $1,577/mo, rent takes about 30% of the local median household income, slightly above the 30% benchmark.

Income to afford
$63,000/yr
Local median income
$62,289/yr
Based on the 30%-of-income rule using Fortuna's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$990
1 BR
$1,050
2 BR
$1,370
3 BR
$1,920
4 BR+
$2,300
Fair Market Rent (HUD)
$1,370/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,577 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($62,289) is $1,557 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,370); a 3-bedroom is $1,920.

From Zillow's monthly rent index (ZORI) for Fortuna. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$18,924/yr
At $1,577/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (0.0% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+0.0% YoY, +2.3% MoM), not inventory.
Rent check

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Demographics

Who lives here

Fortuna, CA is majority owner-occupied, has a median income below the national average, 24.8% of residents hold a bachelor's degree or higher.

Population
12,326
Median income
$62,289
Median age
37.4
Renters
43.9%
Age distribution
20.7%
24.7%
22.9%
14.4%
17.3%
Under 1820.7%
18–3424.7%
35–5422.9%
55–6414.4%
65+17.3%
Gender
47.7%
52.3%
Male47.7%
Female52.3%
Race & ethnicity
64.5%
26.7%
White64.5%
Black2%
Hispanic26.7%
Asian2.8%
Other3.9%
Education (25+)
14.2%
28.9%
32.1%
24.8%
No HS diploma14.2%
HS diploma28.9%
Some college32.1%
Bachelor's+24.8%
Housing tenure
56.1%
43.9%
Owner56.1%
Renter43.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Fortuna, CA has changed in 5 years

Income
$53,526 → $62,289
up 16.4%
Population
12,480 → 12,326
down 1.2%
Renter share
41.5% → 43.9%
+2.4 pts
Bachelor's+
21.1% → 24.8%
+3.7 pts
Median age
40.2 → 37.4
-2.8 yrs

Census figures show median household income at $62,289 today, compared with $53,526 five years earlier. The population has contracted by 1.2% since 2021, moving from about 12,480 residents to roughly 12,326. Renters now make up 43.9% of households, compared with 41.5% five years ago. College-educated residents now make up 24.8% of adults here, versus 21.1% in 2021.

Community

Discussions about Fortuna

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View Fortuna rent history (2015–2026) →
Salary vs rent

Can you afford rent in Fortuna on your salary?

At $1,577/mo, how Fortuna rent compares to typical pay (30% rule).

By apartment size

Fortuna rent by bedroom count

Median rent for each apartment size in Fortuna. Click any size for full breakdown.

Local insights

Tips for renters in Fortuna

About renting in Fortuna, CA

Last updated: October 17, 2026

The median rent in Fortuna is $1,577/mo as of October 2026. A studio apartment averages $990/mo while a 2-bedroom runs $1,370/mo. One-bedroom apartments average $1,050/mo and 3-bedroom units go for $1,920/mo.

At 30% of local median household income ($62,289/yr), Fortuna ranks as moderate compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Fortuna?

To keep rent at or below 30% of gross income, you would need to earn at least $63,000/year (about $30/hour full-time) to afford the median rent of $1,577/mo in Fortuna. The local median household income is $62,289/yr, so the typical household falls short of that bar.

Is rent going up or down in Fortuna?

Rent in Fortuna has been roughly flat over the past year, a 0.0% change.

How does Fortuna rent compare to other cities in California?

Fortuna is one of the more affordable among California cities for rent, ranking #372 of 382 tracked cities at $1,577/mo.
Income Affordability
30%
MODERATE

At $1,577/mo, rent takes ~30% of Fortuna's median household income ($62,289/yr). The standard benchmark is 30%.

Fortuna 30%Benchmark 30%
State income tax1–13.3%
Run the Fortuna affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Fortuna, CA

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