City Report · CA

Grover Beach

Pop. 12,604·228th most expensive in California·One of the pricier rental markets in the US
Median rent (all units)
$2,672/mo
Year-over-Year
+2.5%
Month-over-Month
+0.9%
vs US Median
+$740
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Grover Beach · $2,672
More expensive than 84% of US cities · National median $1,932/mo
Affordability
37% of income
MODERATE
0%30% benchmark60%+

At $2,672/mo, rent takes about 37% of the local median household income, slightly above the 30% benchmark.

Income to afford
$107,000/yr
Local median income
$86,458/yr
Based on the 30%-of-income rule using Grover Beach's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$1,650
1 BR
$1,840
2 BR
$2,410
3 BR
$3,220
4 BR+
$3,650
Fair Market Rent (HUD)
$2,410/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $2,672 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of California

Rent in Grover Beach changed +2.5% over the year to September 2026. Across the 336 California cities Zillow tracks, the typical change was +3.4%.

What a typical income covers

30% of the median household income ($86,458) is $2,161 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($1,840); a 2-bedroom is $2,410.

From Zillow's monthly rent index (ZORI) for Grover Beach. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$32,064/yr
At $2,672/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.5% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.5% YoY, +0.9% MoM), not inventory.
Rent check

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Demographics

Who lives here

Grover Beach, CA is roughly split between renters and owners, 28.7% of residents hold a bachelor's degree or higher.

Population
12,604
Median income
$86,458
Median age
40.5
Renters
49.5%
Age distribution
19.2%
21.3%
29.2%
12.5%
17.8%
Under 1819.2%
18–3421.3%
35–5429.2%
55–6412.5%
65+17.8%
Gender
51.3%
48.7%
Male51.3%
Female48.7%
Race & ethnicity
62.4%
38.1%
White62.4%
Black1.4%
Hispanic38.1%
Asian2.9%
Education (25+)
16.3%
28%
27%
28.7%
No HS diploma16.3%
HS diploma28%
Some college27%
Bachelor's+28.7%
Housing tenure
50.5%
49.5%
Owner50.5%
Renter49.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Grover Beach, CA has changed in 5 years

Income
$77,637 → $86,458
up 11.4%
Population
12,846 → 12,604
down 1.9%
Renter share
46% → 49.5%
+3.5 pts
Bachelor's+
33.7% → 28.7%
-5.0 pts
Median age
39.8 → 40.5
+0.7 yrs

On the earnings side, the typical household in Grover Beach, CA now reports about $86,458, up from $77,637 in 2021. The population has contracted by 1.9% since 2021, moving from about 12,846 residents to roughly 12,604. Renters now make up 49.5% of households, compared with 46% five years ago. College-educated residents now make up 28.7% of adults here, versus 33.7% in 2021.

Community

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View Grover Beach rent history (2015–2026) →
Salary vs rent

Can you afford rent in Grover Beach on your salary?

At $2,672/mo, how Grover Beach rent compares to typical pay (30% rule).

By apartment size

Grover Beach rent by bedroom count

Median rent for each apartment size in Grover Beach. Click any size for full breakdown.

Local insights

Tips for renters in Grover Beach

About renting in Grover Beach, CA

Last updated: October 17, 2026

The median rent in Grover Beach is $2,672/mo as of October 2026. A studio apartment averages $1,650/mo while a 2-bedroom runs $2,410/mo. One-bedroom apartments average $1,840/mo and 3-bedroom units go for $3,220/mo.

At 37% of local median household income ($86,458/yr), Grover Beach ranks as moderate compared to the national benchmark of 30%. Rents have increased 2.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Grover Beach?

To keep rent at or below 30% of gross income, you would need to earn at least $107,000/year (about $51/hour full-time) to afford the median rent of $2,672/mo in Grover Beach. The local median household income is $86,458/yr, so the typical household falls short of that bar.

Is rent going up or down in Grover Beach?

Rent in Grover Beach has risen 2.5% over the past year.

How does Grover Beach rent compare to other cities in California?

Grover Beach is in the middle among California cities for rent, ranking #228 of 382 tracked cities at $2,672/mo. Over the year to September 2026, rent in Grover Beach changed +2.5%, against a typical +3.4% across the 336 California cities Zillow tracks.
Income Affordability
37%
MODERATE

At $2,672/mo, rent takes ~37% of Grover Beach's median household income ($86,458/yr). The standard benchmark is 30%.

Grover Beach 37%Benchmark 30%
State income tax1–13.3%
Run the Grover Beach affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Grover Beach, CA

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