City Report · CA

Red Bluff

Pop. 14,549·380th most expensive in California·Red Bluff rents are up 12.2% over the past year
Median rent (all units)
$1,477/mo
Year-over-Year
+12.2%
Month-over-Month
-4.1%
vs US Median
-$488
Falling (Monthly)
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Most AffordableMost Expensive
Red Bluff · $1,477
More affordable than 77% of US cities · National median $1,965/mo
Affordability
34% of income
MODERATE
0%30% benchmark60%+

At $1,477/mo, rent takes about 34% of the local median household income, slightly above the 30% benchmark.

Income to afford
$59,000/yr
Local median income
$51,529/yr
Based on the 30%-of-income rule using Red Bluff's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$930
1 BR
$1,030
2 BR
$1,350
3 BR
$1,780
4 BR+
$2,230
Research median
$1,350/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$17,724/yr
At $1,477/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (12.2% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+12.2% YoY, -4.1% MoM), not inventory.
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Demographics

Who lives here

Red Bluff, CA is majority renter-occupied, has a large share of families with children, has a median income below the national average, 11.7% of residents hold a bachelor's degree or higher.

Population
14,549
Median income
$51,529
Median age
34.2
Renters
57.2%
Age distribution
29%
22%
23.1%
14.7%
Under 1829%
18–3422%
35–5423.1%
55–6411.1%
65+14.7%
Gender
48.3%
51.7%
Male48.3%
Female51.7%
Race & ethnicity
66.4%
28.2%
White66.4%
Black3%
Hispanic28.2%
Asian2.5%
Education (25+)
13.2%
34%
41.2%
No HS diploma13.2%
HS diploma34%
Some college41.2%
Bachelor's+11.7%
Housing tenure
42.8%
57.2%
Owner42.8%
Renter57.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Red Bluff, CA has changed in 5 years

Income
$41,004 → $51,529
up 25.7%
Population
14,557 → 14,549
down 0.1%
Renter share
57.1% → 57.2%
+0.1 pts
Bachelor's+
12.4% → 11.7%
-0.7 pts

Median household income rose from $41,004 to $51,529 between 2021 and 2024, a 25.7% shift.

Community

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View Red Bluff rent history (2015–2026) →
Salary vs rent

Can you afford rent in Red Bluff on your salary?

At $1,477/mo, how Red Bluff rent compares to typical pay (30% rule).

By apartment size

Red Bluff rent by bedroom count

Median rent for each apartment size in Red Bluff. Click any size for full breakdown.

Local insights

Tips for renters in Red Bluff

About renting in Red Bluff, CA

Last updated: July 20, 2026

The median rent in Red Bluff is $1,477/mo as of July 2026. A studio apartment averages $930/mo while a 2-bedroom runs $1,350/mo. One-bedroom apartments average $1,030/mo and 3-bedroom units go for $1,780/mo.

At 34% of local median household income ($51,529/yr), Red Bluff ranks as moderate compared to the national benchmark of 30%. Rents have increased 12.2% over the past year.

FAQ

Frequently asked questions

Is Red Bluff an affordable city for renters?

Red Bluff is considered moderate for renters. At $1,477/mo, rent takes approximately 34% of the local median household income ($51,529/yr). The standard benchmark is 30%. Red Bluff slightly exceeds that threshold, so budgeting carefully matters here.

How much income do you need to rent in Red Bluff?

To keep rent at or below 30% of gross income, you would need to earn at least $59,000/year (~$28/hour full-time) to afford the median rent of $1,477/mo in Red Bluff. The local median household income is $51,529/yr, meaning the typical Red Bluff household falls short of that threshold.

Is rent going up or down in Red Bluff?

Rent in Red Bluff has increased 12.2% over the past year as of July 2026, putting upward pressure on renter budgets.

How does Red Bluff rent compare to other cities in California?

Red Bluff is one of the more affordable cities in California for rent, ranking #380 out of 387 tracked cities at $1,477/mo.

What percentage of Red Bluff residents rent vs. own?

According to Census data, approximately 57.2% of Red Bluff households are renters, while 42.8% are owner-occupied. With a majority renter population, Red Bluff has a strong rental market.

How does Red Bluff rent compare to the national average?

Red Bluff's median rent of $1,477/mo is $488 (25%) below the US national median of $1,965/mo. Within California, it ranks #380 out of 387 tracked cities.
Income Affordability
34%
MODERATE

At $1,477/mo, rent takes ~34% of Red Bluff's median household income ($51,529/yr). The standard benchmark is 30%.

Red Bluff 34%Benchmark 30%
State income tax1–13.3%
Run the Red Bluff affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Red Bluff, CA

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