City Report · GA

Kennesaw

Pop. 34,605·50th most expensive in Georgia·Rental market data updated monthly for Kennesaw, GA
Median rent (all units)
$1,883/mo
Year-over-Year
+1.3%
Month-over-Month
+0.4%
vs US Median
-$49
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Kennesaw · $1,883
More expensive than 53% of US cities · National median $1,932/mo
Rent Reality Score
75/100
Good value
OverheatedFairGreat value

Rents are 12% below what Kennesaw's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,883/mo
Expected by trend
$2,148/mo
The Rent Reality Score compares today's median rent to where Kennesaw's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,830
1 BR
$1,905
2 BR
$2,105
3 BR
$2,535
4 BR+
$3,050
Fair Market Rent (HUD)
$2,105/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,883 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

January. Asking rents in Kennesaw usually run 1.2% below trend in January and 1.6% above it in August, about $53 a month apart at today's median. Based on 11 years of data.

Compared with the peak

Rent in Kennesaw is at its highest level since Zillow's records here began in January 2015.

Past year vs. the rest of Georgia

Rent in Kennesaw changed +1.3% over the year to September 2026. Across the 115 Georgia cities Zillow tracks, the typical change was +2.3%.

Rent vs. income since 2019

From 2019 to 2024, rent in Kennesaw rose 37.6% while median household income rose 17.5% ($70,930 to $83,356). Rent outpaced income.

Since before the pandemic

Rent in Kennesaw is 37.6% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($83,356) is $2,084 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($1,905); a 2-bedroom is $2,105.

Cheaper nearby

Marietta, 7 miles away, rents for 10% less ($1,687/mo), about $2,400 a year in savings.

From Zillow's monthly rent index (ZORI) for Kennesaw. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$22,596/yr
At $1,883/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (1.3% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+1.3% YoY, +0.4% MoM), not inventory.
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Demographics

Who lives here

Kennesaw, GA is majority owner-occupied, 47.3% of residents hold a bachelor's degree or higher.

Population
34,605
Median income
$83,356
Median age
35.6
Renters
35.4%
Age distribution
21.4%
27.6%
27.1%
13.2%
Under 1821.4%
18–3427.6%
35–5427.1%
55–6410.7%
65+13.2%
Gender
46.2%
53.8%
Male46.2%
Female53.8%
Race & ethnicity
54%
22.8%
13.6%
White54%
Black22.8%
Hispanic13.6%
Asian5.3%
Other4.3%
Education (25+)
20.4%
25.3%
47.3%
No HS diploma7%
HS diploma20.4%
Some college25.3%
Bachelor's+47.3%
Housing tenure
64.6%
35.4%
Owner64.6%
Renter35.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Kennesaw, GA has changed in 5 years

Rent
$1,572 → $1,883
up 19.8%
Income
$73,977 → $83,356
up 12.7%
Population
33,036 → 34,605
up 4.7%
Renter share
31.2% → 35.4%
+4.2 pts
Bachelor's+
44.7% → 47.3%
+2.6 pts

Compared with 2021, rent in Kennesaw, GA has increased by $311 per month, settling near $1,883 after starting the period at $1,572. Census figures show median household income at $83,356 today, compared with $73,977 five years earlier. Rent outpaced income growth by roughly 7.1 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 33,036 to 34,605 between 2021 and 2024, a 4.7% change. About 35.4% of households rent today, against 31.2% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 44.7% to 47.3%. The combined trend lines point to a market that has changed measurably from where it stood in early 2021.

Community

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View Kennesaw rent history (2015–2026) →
Salary vs rent

Can you afford rent in Kennesaw on your salary?

At $1,883/mo, how Kennesaw rent compares to typical pay (30% rule).

By apartment size

Kennesaw rent by bedroom count

Median rent for each apartment size in Kennesaw. Click any size for full breakdown.

Local insights

Tips for renters in Kennesaw

About renting in Kennesaw, GA

Last updated: October 17, 2026

The median rent in Kennesaw is $1,883/mo as of October 2026. A studio apartment averages $1,830/mo while a 2-bedroom runs $2,105/mo. One-bedroom apartments average $1,905/mo and 3-bedroom units go for $2,535/mo.

At 27% of local median household income ($83,356/yr), Kennesaw ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Kennesaw?

To keep rent at or below 30% of gross income, you would need to earn at least $75,000/year (about $36/hour full-time) to afford the median rent of $1,883/mo in Kennesaw. The local median household income is $83,356/yr, so the typical household meets that bar.

Is rent going up or down in Kennesaw?

Rent in Kennesaw has risen 1.3% over the past year as of September 2026. That is the highest level since Zillow's records here began in January 2015.

When is the cheapest time to rent in Kennesaw?

Asking rents in Kennesaw are usually lowest in January, about 1.2% below their yearly trend, and highest in August, about 1.6% above it. At today's median that is a gap of roughly $53 a month. This pattern comes from 11 years of Zillow rent data.

Has rent outpaced income in Kennesaw?

Yes. From 2019 to 2024, rent in Kennesaw rose 37.6% while median household income rose 17.5%, from $70,930 to $83,356. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

Which Kennesaw neighborhoods have the lowest rent?

The most affordable ZIP codes in Kennesaw are 30144 ($1,766/mo), and 30152 ($2,104/mo). Citywide, the median rent is $1,883/mo.

How does Kennesaw rent compare to other cities in Georgia?

Kennesaw is in the middle among Georgia cities for rent, ranking #50 of 133 tracked cities at $1,883/mo. Over the year to September 2026, rent in Kennesaw changed +1.3%, against a typical +2.3% across the 115 Georgia cities Zillow tracks.

Which nearby cities are cheaper to rent in than Kennesaw?

Nearby cities with lower median rent than Kennesaw ($1,883/mo) include Emerson ($1,627/mo), and Marietta ($1,687/mo).
Income Affordability
27%
AFFORDABLE

At $1,883/mo, rent takes ~27% of Kennesaw's median household income ($83,356/yr). The standard benchmark is 30%.

Kennesaw 27%Benchmark 30%
State income tax4.99%
Run the Kennesaw affordability calculator →
Lowest-rent ZIP codes in Kennesaw
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Kennesaw, GA

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