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City Report · MN

Winona

Pop. 26,009·66th most expensive in Minnesota·Winona rents are up 7.4% over the past year
Median rent (all units)
$1,171/mo
Year-over-Year
+7.4%
Month-over-Month
-0.9%
vs US Median
-$794
Falling (Monthly)
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Most AffordableMost Expensive
Winona · $1,171
More affordable than 93% of US cities · National median $1,965/mo
Rent Reality Score
47/100
Fairly priced
OverheatedFairGreat value

Rents are right about where Winona's 10-year trend predicts.

Actual rent
$1,171/mo
Expected by trend
$1,156/mo
The Rent Reality Score compares today's median rent to where Winona's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$700
1 BR
$780
2 BR
$950
3 BR
$1,200
4 BR+
$1,310
Research median
$950/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$14,052/yr
At $1,171/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (7.4% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+7.4% YoY, -0.9% MoM), not inventory.
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Demographics

Who lives here

Winona, MN is majority owner-occupied, skews toward younger working-age adults, has a median income below the national average, 36.3% of residents hold a bachelor's degree or higher.

Population
26,009
Median income
$56,337
Median age
31.3
Renters
42%
Age distribution
12.5%
41.3%
17.3%
18.9%
Under 1812.5%
18–3441.3%
35–5417.3%
55–6410%
65+18.9%
Gender
48.2%
51.8%
Male48.2%
Female51.8%
Race & ethnicity
87.7%
White87.7%
Black3.6%
Hispanic4.4%
Asian2%
Other2.3%
Education (25+)
27.2%
31.7%
36.3%
No HS diploma4.8%
HS diploma27.2%
Some college31.7%
Bachelor's+36.3%
Housing tenure
58%
42%
Owner58%
Renter42%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How Winona, MN has changed in 5 years

Rent
$913 → $1,171
up 28.3%
Income
$48,662 → $56,337
up 15.8%
Population
26,199 → 26,009
down 0.7%
Renter share
40% → 42%
+2.0 pts
Bachelor's+
33.9% → 36.3%
+2.4 pts
Median age
29.9 → 31.3
+1.4 yrs

The median rent in Winona, MN stood at $913 in 2023 and currently runs about $1,171, reflecting a 28.3% increase over the period. Household income in the area moved from $48,662 to $56,337 across the same window, up 15.8% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. Renters now make up 42% of households, compared with 40% five years ago. College-educated residents now make up 36.3% of adults here, versus 33.9% in 2021. Reading these numbers side by side helps frame whether current listings in Winona, MN look reasonable against where the market sat half a decade ago.

Community

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View Winona rent history (2015–2026) →
Salary vs rent

Can you afford rent in Winona on your salary?

At $1,171/mo, how Winona rent compares to typical pay (30% rule).

By apartment size

Winona rent by bedroom count

Median rent for each apartment size in Winona. Click any size for full breakdown.

Local insights

Tips for renters in Winona

About renting in Winona, MN

Last updated: July 20, 2026

The median rent in Winona is $1,171/mo as of July 2026. A studio apartment averages $700/mo while a 2-bedroom runs $950/mo. One-bedroom apartments average $780/mo and 3-bedroom units go for $1,200/mo.

At 25% of local median household income ($56,337/yr), Winona ranks as affordable compared to the national benchmark of 30%. Rents have increased 7.4% over the past year.

FAQ

Frequently asked questions

Is Winona an affordable city for renters?

Winona is considered affordable for renters. At $1,171/mo, rent takes approximately 25% of the local median household income ($56,337/yr). The standard benchmark is 30%. Winona falls comfortably within that range.

How much income do you need to rent in Winona?

To keep rent at or below 30% of gross income, you would need to earn at least $47,000/year (~$23/hour full-time) to afford the median rent of $1,171/mo in Winona. The local median household income is $56,337/yr, meaning the typical Winona household meets that threshold.

Is rent going up or down in Winona?

Rent in Winona has increased 7.4% over the past year as of July 2026, putting upward pressure on renter budgets.

How does Winona rent compare to other cities in Minnesota?

Winona is one of the more affordable cities in Minnesota for rent, ranking #66 out of 67 tracked cities at $1,171/mo.

Which nearby cities are cheaper to rent in than Winona?

Several nearby cities have lower median rents than Winona ($1,171/mo): Menomonie ($1,052/mo), La Crosse ($1,080/mo).

What percentage of Winona residents rent vs. own?

According to Census data, approximately 42% of Winona households are renters, while 58% are owner-occupied. Winona leans toward homeownership, which can mean a smaller rental inventory.

How does Winona rent compare to the national average?

Winona's median rent of $1,171/mo is $794 (40%) below the US national median of $1,965/mo. Within Minnesota, it ranks #66 out of 67 tracked cities.
Income Affordability
25%
AFFORDABLE

At $1,171/mo, rent takes ~25% of Winona's median household income ($56,337/yr). The standard benchmark is 30%.

Winona 25%Benchmark 30%
State income tax5.35–9.85%
Run the Winona affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Winona, MN

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