City Report · MN

Winona

Pop. 26,009·66th most expensive in Minnesota·Winona rents have dropped 8.2%, currently a renter's market
Median rent (all units)
$1,065/mo
Year-over-Year
-8.2%
Month-over-Month
-1.0%
vs US Median
-$867
Reported rents
Falling (Monthly)
Be the first to discuss Winona rents ↓
Most AffordableMost Expensive
Winona · $1,065
More affordable than 96% of US cities · National median $1,932/mo
Rent Reality Score
71/100
Good value
OverheatedFairGreat value

Rents are 11% below what Winona's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,065/mo
Expected by trend
$1,190/mo
The Rent Reality Score compares today's median rent to where Winona's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$700
1 BR
$780
2 BR
$950
3 BR
$1,200
4 BR+
$1,310
Fair Market Rent (HUD)
$950/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,065 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Winona is 15.1% below its high of $1,255 in March 2026, at $1,065 as of September 2026.

Past year vs. the rest of Minnesota

Rent in Winona changed -8.2% over the year to September 2026. Across the 53 Minnesota cities Zillow tracks, the typical change was +3.4%.

Recent direction

Rent has fallen 5 months in a row, and rose in 5 of the last 12 months.

What a typical income covers

30% of the median household income ($56,337) is $1,408 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,310).

From Zillow's monthly rent index (ZORI) for Winona. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$12,780/yr
At $1,065/mo median
Rent Market Meter
Strong Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are down 8.2% year-over-year. Push hard on price, concessions, and lease terms.
Based on rent-price momentum (-8.2% YoY, -1.0% MoM), not inventory.
Rent check

Is your rent fair?

Compare your rent to the local median.

Demographics

Who lives here

Winona, MN is majority owner-occupied, skews toward younger working-age adults, has a median income below the national average, 36.3% of residents hold a bachelor's degree or higher.

Population
26,009
Median income
$56,337
Median age
31.3
Renters
42%
Age distribution
12.5%
41.3%
17.3%
18.9%
Under 1812.5%
18–3441.3%
35–5417.3%
55–6410%
65+18.9%
Gender
48.2%
51.8%
Male48.2%
Female51.8%
Race & ethnicity
87.7%
White87.7%
Black3.6%
Hispanic4.4%
Asian2%
Other2.3%
Education (25+)
27.2%
31.7%
36.3%
No HS diploma4.8%
HS diploma27.2%
Some college31.7%
Bachelor's+36.3%
Housing tenure
58%
42%
Owner58%
Renter42%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How Winona, MN has changed in 5 years

Rent
$913 → $1,065
up 16.6%
Income
$48,662 → $56,337
up 15.8%
Population
26,199 → 26,009
down 0.7%
Renter share
40% → 42%
+2.0 pts
Bachelor's+
33.9% → 36.3%
+2.4 pts
Median age
29.9 → 31.3
+1.4 yrs

The median rent in Winona, MN stood at $913 in 2023 and currently runs about $1,065, reflecting a 16.6% increase over the period. Household income in the area moved from $48,662 to $56,337 across the same window, up 15.8% versus 2021. Renters now make up 42% of households, compared with 40% five years ago. College-educated residents now make up 36.3% of adults here, versus 33.9% in 2021. Reading these numbers side by side helps frame whether current listings in Winona, MN look reasonable against where the market sat half a decade ago.

Community

Discussions about Winona

No discussions yet. Start the conversation.

View Winona rent history (2015–2026) →
Salary vs rent

Can you afford rent in Winona on your salary?

At $1,065/mo, how Winona rent compares to typical pay (30% rule).

By apartment size

Winona rent by bedroom count

Median rent for each apartment size in Winona. Click any size for full breakdown.

Local insights

Tips for renters in Winona

About renting in Winona, MN

Last updated: October 17, 2026

The median rent in Winona is $1,065/mo as of October 2026. A studio apartment averages $700/mo while a 2-bedroom runs $950/mo. One-bedroom apartments average $780/mo and 3-bedroom units go for $1,200/mo.

At 23% of local median household income ($56,337/yr), Winona ranks as affordable compared to the national benchmark of 30%. Rents have decreased 8.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Winona?

To keep rent at or below 30% of gross income, you would need to earn at least $43,000/year (about $21/hour full-time) to afford the median rent of $1,065/mo in Winona. The local median household income is $56,337/yr, so the typical household meets that bar.

Is rent going up or down in Winona?

Rent in Winona has fallen 8.2% over the past year as of September 2026. It sits 15.1% below its high of $1,255 in March 2026.

How does Winona rent compare to other cities in Minnesota?

Winona is one of the more affordable among Minnesota cities for rent, ranking #66 of 68 tracked cities at $1,065/mo. Over the year to September 2026, rent in Winona changed -8.2%, against a typical +3.4% across the 53 Minnesota cities Zillow tracks.
Income Affordability
23%
VERY AFFORDABLE

At $1,065/mo, rent takes ~23% of Winona's median household income ($56,337/yr). The standard benchmark is 30%.

Winona 23%Benchmark 30%
State income tax5.35–9.85%
Run the Winona affordability calculator →
Lowest-rent ZIP codes in Winona
Compare

How does this area stack up?

Pick another city or ZIP to compare.

Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Winona, MN

Recent submissions

Be the first to submit your rent for Winona.

Recent discussions

No discussions yet.