City Report · NC

Leland

Pop. 29,607·68th most expensive in North Carolina·Rental market data updated monthly for Leland, NC
Median rent (all units)
$1,697/mo
Year-over-Year
+3.6%
Month-over-Month
+0.3%
vs US Median
-$235
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Leland · $1,697
More affordable than 61% of US cities · National median $1,932/mo
Affordability
22% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,697/mo, rent takes about 22% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$68,000/yr
Local median income
$91,977/yr
Based on the 30%-of-income rule using Leland's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$1,200
1 BR
$1,320
2 BR
$1,460
3 BR
$2,050
4 BR+
$2,450
Fair Market Rent (HUD)
$1,460/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,697 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Leland is 1.5% below its high of $1,722 in August 2024, at $1,697 as of September 2026.

Past year vs. the rest of North Carolina

Rent in Leland changed +3.6% over the year to September 2026. Across the 94 North Carolina cities Zillow tracks, the typical change was +2.9%.

Recent direction

Rent has risen 2 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($91,977) is $2,299 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,050); a 4-bedroom is $2,450.

From Zillow's monthly rent index (ZORI) for Leland. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$20,364/yr
At $1,697/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (3.6% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+3.6% YoY, +0.3% MoM), not inventory.
Rent check

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Demographics

Who lives here

Leland, NC is majority owner-occupied, has a large retiree population, has a median income above the national average, 43.7% of residents hold a bachelor's degree or higher.

Population
29,607
Median income
$91,977
Median age
47.3
Renters
19.4%
Age distribution
16.3%
19.6%
19.8%
15.8%
28.4%
Under 1816.3%
18–3419.6%
35–5419.8%
55–6415.8%
65+28.4%
Gender
48.3%
51.7%
Male48.3%
Female51.7%
Race & ethnicity
83.5%
White83.5%
Black7.8%
Hispanic4.6%
Asian0.7%
Other3.5%
Education (25+)
21.5%
32.1%
43.7%
No HS diploma2.7%
HS diploma21.5%
Some college32.1%
Bachelor's+43.7%
Housing tenure
80.6%
19.4%
Owner80.6%
Renter19.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How Leland, NC has changed in 5 years

Rent
$1,623 → $1,697
up 4.6%
Income
$78,884 → $91,977
up 16.6%
Population
22,794 → 29,607
up 29.9%
Renter share
17.9% → 19.4%
+1.5 pts
Bachelor's+
39.1% → 43.7%
+4.6 pts
Median age
46.3 → 47.3
+1.0 yrs

The median rent in Leland, NC stood at $1,623 in 2023 and currently runs about $1,697, reflecting a 4.6% increase over the period. Household income in the area moved from $78,884 to $91,977 across the same window, up 16.6% versus 2021. On paper, paychecks moved up faster than rent, which softens the affordability squeeze versus the 2021 baseline. The population has grown by 29.9% since 2021, moving from about 22,794 residents to roughly 29,607. Renters now make up 19.4% of households, compared with 17.9% five years ago. College-educated residents now make up 43.7% of adults here, versus 39.1% in 2021. Reading these numbers side by side helps frame whether current listings in Leland, NC look reasonable against where the market sat half a decade ago.

Community

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View Leland rent history (2015–2026) →
Salary vs rent

Can you afford rent in Leland on your salary?

At $1,697/mo, how Leland rent compares to typical pay (30% rule).

By apartment size

Leland rent by bedroom count

Median rent for each apartment size in Leland. Click any size for full breakdown.

Local insights

Tips for renters in Leland

About renting in Leland, NC

Last updated: October 17, 2026

The median rent in Leland is $1,697/mo as of October 2026. A studio apartment averages $1,200/mo while a 2-bedroom runs $1,460/mo. One-bedroom apartments average $1,320/mo and 3-bedroom units go for $2,050/mo.

At 22% of local median household income ($91,977/yr), Leland ranks as affordable compared to the national benchmark of 30%. Rents have increased 3.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Leland?

To keep rent at or below 30% of gross income, you would need to earn at least $68,000/year (about $33/hour full-time) to afford the median rent of $1,697/mo in Leland. The local median household income is $91,977/yr, so the typical household meets that bar.

Is rent going up or down in Leland?

Rent in Leland has risen 3.6% over the past year as of September 2026. It sits 1.5% below its high of $1,722 in August 2024.

How does Leland rent compare to other cities in North Carolina?

Leland is in the middle among North Carolina cities for rent, ranking #68 of 129 tracked cities at $1,697/mo. Over the year to September 2026, rent in Leland changed +3.6%, against a typical +2.9% across the 94 North Carolina cities Zillow tracks.
Income Affordability
22%
VERY AFFORDABLE

At $1,697/mo, rent takes ~22% of Leland's median household income ($91,977/yr). The standard benchmark is 30%.

Leland 22%Benchmark 30%
State income tax4.5%
Run the Leland affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Leland, NC

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