City Report · OH

Ashland

Pop. 18,911·121st most expensive in Ohio·One of the most affordable rental markets in the US
Median rent (all units)
$960/mo
Year-over-Year
+4.3%
Month-over-Month
+0.2%
vs US Median
-$972
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Ashland · $960
More affordable than 98% of US cities · National median $1,932/mo
Affordability
19% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $960/mo, rent takes about 19% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$38,000/yr
Local median income
$60,029/yr
Based on the 30%-of-income rule using Ashland's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$610
1 BR
$670
2 BR
$880
3 BR
$1,170
4 BR+
$1,420
Fair Market Rent (HUD)
$880/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $960 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Ohio

Rent in Ashland changed +4.3% over the year to September 2026. Across the 93 Ohio cities Zillow tracks, the typical change was +4.3%.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($60,029) is $1,501 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,420).

Cheaper nearby

Mansfield, 13 miles away, rents for 11% less ($852/mo), about $1,300 a year in savings.

From Zillow's monthly rent index (ZORI) for Ashland. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$11,520/yr
At $960/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (4.3% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+4.3% YoY, +0.2% MoM), not inventory.
Rent check

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Demographics

Who lives here

Ashland, OH is majority owner-occupied, has a large retiree population, has a median income below the national average, 23.8% of residents hold a bachelor's degree or higher.

Population
18,911
Median income
$60,029
Median age
38.2
Renters
37%
Age distribution
20.3%
26.3%
20.9%
20.8%
Under 1820.3%
18–3426.3%
35–5420.9%
55–6411.7%
65+20.8%
Gender
47.5%
52.5%
Male47.5%
Female52.5%
Race & ethnicity
91.8%
White91.8%
Black1.7%
Hispanic2.4%
Asian0.8%
Other3.3%
Education (25+)
43.6%
25%
23.8%
No HS diploma7.6%
HS diploma43.6%
Some college25%
Bachelor's+23.8%
Housing tenure
63%
37%
Owner63%
Renter37%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Ashland, OH has changed in 5 years

Income
$51,224 → $60,029
up 17.2%
Population
19,544 → 18,911
down 3.2%
Renter share
38.6% → 37%
-1.6 pts
Bachelor's+
26.3% → 23.8%
-2.5 pts
Median age
36.4 → 38.2
+1.8 yrs

Household income in the area moved from $51,224 to $60,029 across the same window, up 17.2% versus 2021. Census counts show Ashland, OH losing about 633 residents over the five-year window, down 3.2% on net. The renter share has eased from 38.6% to 37%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 26.3% to 23.8% across the same window.

Community

Discussions about Ashland

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View Ashland rent history (2015–2026) →
Salary vs rent

Can you afford rent in Ashland on your salary?

At $960/mo, how Ashland rent compares to typical pay (30% rule).

By apartment size

Ashland rent by bedroom count

Median rent for each apartment size in Ashland. Click any size for full breakdown.

Local insights

Tips for renters in Ashland

About renting in Ashland, OH

Last updated: October 17, 2026

The median rent in Ashland is $960/mo as of October 2026. A studio apartment averages $610/mo while a 2-bedroom runs $880/mo. One-bedroom apartments average $670/mo and 3-bedroom units go for $1,170/mo.

At 19% of local median household income ($60,029/yr), Ashland ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Ashland?

To keep rent at or below 30% of gross income, you would need to earn at least $38,000/year (about $18/hour full-time) to afford the median rent of $960/mo in Ashland. The local median household income is $60,029/yr, so the typical household meets that bar.

Is rent going up or down in Ashland?

Rent in Ashland has risen 4.3% over the past year.

How does Ashland rent compare to other cities in Ohio?

Ashland is one of the more affordable among Ohio cities for rent, ranking #121 of 125 tracked cities at $960/mo. Over the year to September 2026, rent in Ashland changed +4.3%, against a typical +4.3% across the 93 Ohio cities Zillow tracks.

Which nearby cities are cheaper to rent in than Ashland?

Nearby cities with lower median rent than Ashland ($960/mo) include Mansfield ($852/mo).
Income Affordability
19%
VERY AFFORDABLE

At $960/mo, rent takes ~19% of Ashland's median household income ($60,029/yr). The standard benchmark is 30%.

Ashland 19%Benchmark 30%
State income tax2.75–3.5%
Run the Ashland affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Ashland, OH

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