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City Report · OH

Willoughby

Pop. 24,046·66th most expensive in Ohio·Rental market data updated monthly for Willoughby, OH
Median rent (all units)
$1,486/mo
Year-over-Year
Stable
Month-over-Month
+10.7%
vs US Median
-$479
Rising (Monthly)
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Most AffordableMost Expensive
Willoughby · $1,486
More affordable than 77% of US cities · National median $1,965/mo
Affordability
25% of income
AFFORDABLE
0%30% benchmark60%+

At $1,486/mo, rent takes about 25% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$59,000/yr
Local median income
$71,309/yr
Based on the 30%-of-income rule using Willoughby's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$1,020
1 BR
$1,150
2 BR
$1,400
3 BR
$1,800
4 BR+
$1,930
Research median
$1,400/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$17,832/yr
At $1,486/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 0.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+0.0% YoY, +10.7% MoM), not inventory.
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Demographics

Who lives here

Willoughby, OH is majority owner-occupied, has a large retiree population, 36.6% of residents hold a bachelor's degree or higher.

Population
24,046
Median income
$71,309
Median age
45.6
Renters
36.6%
Age distribution
16.3%
21.5%
22.9%
15%
24.4%
Under 1816.3%
18–3421.5%
35–5422.9%
55–6415%
65+24.4%
Gender
46.6%
53.4%
Male46.6%
Female53.4%
Race & ethnicity
86.5%
White86.5%
Black7.4%
Hispanic1.8%
Asian0.8%
Other3.6%
Education (25+)
29.1%
30.5%
36.6%
No HS diploma3.8%
HS diploma29.1%
Some college30.5%
Bachelor's+36.6%
Housing tenure
63.4%
36.6%
Owner63.4%
Renter36.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Willoughby, OH has changed in 5 years

Income
$63,908 → $71,309
up 11.6%
Population
23,753 → 24,046
up 1.2%
Renter share
38.7% → 36.6%
-2.1 pts
Bachelor's+
31.3% → 36.6%
+5.3 pts
Median age
44 → 45.6
+1.6 yrs

Household income in the area moved from $63,908 to $71,309 across the same window, up 11.6% versus 2021. Headcount in the area went from 23,753 to 24,046 between 2021 and 2024, a 1.2% change. About 36.6% of households rent today, against 38.7% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 31.3% to 36.6%.

Community

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View Willoughby rent history (2015–2026) →
Salary vs rent

Can you afford rent in Willoughby on your salary?

At $1,486/mo, how Willoughby rent compares to typical pay (30% rule).

By apartment size

Willoughby rent by bedroom count

Median rent for each apartment size in Willoughby. Click any size for full breakdown.

Local insights

Tips for renters in Willoughby

About renting in Willoughby, OH

Last updated: July 20, 2026

The median rent in Willoughby is $1,486/mo as of July 2026. A studio apartment averages $1,020/mo while a 2-bedroom runs $1,400/mo. One-bedroom apartments average $1,150/mo and 3-bedroom units go for $1,800/mo.

At 25% of local median household income ($71,309/yr), Willoughby ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

Is Willoughby an affordable city for renters?

Willoughby is considered affordable for renters. At $1,486/mo, rent takes approximately 25% of the local median household income ($71,309/yr). The standard benchmark is 30%. Willoughby falls comfortably within that range.

How much income do you need to rent in Willoughby?

To keep rent at or below 30% of gross income, you would need to earn at least $59,000/year (~$28/hour full-time) to afford the median rent of $1,486/mo in Willoughby. The local median household income is $71,309/yr, meaning the typical Willoughby household meets that threshold.

Is rent going up or down in Willoughby?

Rent in Willoughby has been relatively stable over the past year, with a 0.0% change year over year as of July 2026.

How does Willoughby rent compare to other cities in Ohio?

Willoughby is middle-of-the-pack for Ohio for rent, ranking #66 out of 128 tracked cities at $1,486/mo.

Which nearby cities are cheaper to rent in than Willoughby?

Several nearby cities have lower median rents than Willoughby ($1,486/mo): Euclid ($1,310/mo), Mayfield Heights ($1,355/mo).

What percentage of Willoughby residents rent vs. own?

According to Census data, approximately 36.6% of Willoughby households are renters, while 63.4% are owner-occupied. Willoughby leans toward homeownership, which can mean a smaller rental inventory.

How does Willoughby rent compare to the national average?

Willoughby's median rent of $1,486/mo is $479 (24%) below the US national median of $1,965/mo. Within Ohio, it ranks #66 out of 128 tracked cities.
Income Affordability
25%
AFFORDABLE

At $1,486/mo, rent takes ~25% of Willoughby's median household income ($71,309/yr). The standard benchmark is 30%.

Willoughby 25%Benchmark 30%
State income tax2.75–3.5%
Run the Willoughby affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Willoughby, OH

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