City Report · OK

Owasso

Pop. 40,151·17th most expensive in Oklahoma·One of the most affordable rental markets in the US
Median rent (all units)
$1,375/mo
Year-over-Year
+2.8%
Month-over-Month
+0.2%
vs US Median
-$557
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Owasso · $1,375
More affordable than 84% of US cities · National median $1,932/mo
Rent Reality Score
60/100
Good value
OverheatedFairGreat value

Rents are 5% below what Owasso's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,375/mo
Expected by trend
$1,448/mo
The Rent Reality Score compares today's median rent to where Owasso's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,030
1 BR
$1,100
2 BR
$1,360
3 BR
$1,790
4 BR+
$2,070
Fair Market Rent (HUD)
$1,360/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,375 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

January. Asking rents in Owasso usually run 0.6% below trend in January and 0.8% above it in August, about $19 a month apart at today's median. Based on 10 years of data.

Compared with the peak

Rent in Owasso is at its highest level since Zillow's records here began in June 2016.

Past year vs. the rest of Oklahoma

Rent in Owasso changed +2.8% over the year to September 2026. Across the 31 Oklahoma cities Zillow tracks, the typical change was +2.8%.

Rent vs. income since 2019

From 2019 to 2024, rent in Owasso rose 34.7% while median household income rose 9.1% ($72,443 to $79,036). Rent outpaced income.

Since before the pandemic

Rent in Owasso is 36.1% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has risen 6 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($79,036) is $1,976 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,790); a 4-bedroom is $2,070.

Cheaper nearby

Pryor, 29 miles away, rents for 23% less ($1,059/mo), about $3,800 a year in savings.

From Zillow's monthly rent index (ZORI) for Owasso. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$16,500/yr
At $1,375/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.8% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.8% YoY, +0.2% MoM), not inventory.
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Demographics

Who lives here

Owasso, OK is majority owner-occupied, has a large share of families with children, 34.6% of residents hold a bachelor's degree or higher.

Population
40,151
Median income
$79,036
Median age
34
Renters
36.5%
Age distribution
26%
25.6%
25.7%
12.8%
Under 1826%
18–3425.6%
35–5425.7%
55–6410%
65+12.8%
Gender
48.9%
51.1%
Male48.9%
Female51.1%
Race & ethnicity
67.9%
14.7%
White67.9%
Black3.6%
Hispanic11.7%
Asian2.2%
Other14.7%
Education (25+)
25.4%
34.8%
34.6%
No HS diploma5.2%
HS diploma25.4%
Some college34.8%
Bachelor's+34.6%
Housing tenure
63.5%
36.5%
Owner63.5%
Renter36.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Owasso, OK has changed in 5 years

Rent
$1,093 → $1,375
up 25.8%
Income
$71,621 → $79,036
up 10.4%
Population
37,559 → 40,151
up 6.9%
Renter share
34.7% → 36.5%
+1.8 pts
Bachelor's+
34.3% → 34.6%
+0.3 pts
Median age
33.3 → 34
+0.7 yrs

Five years ago, renters in Owasso, OK paid around $1,093 a month. That figure now sits near $1,375, up 25.8% from the 2021 baseline. Household income in the area moved from $71,621 to $79,036 across the same window, up 10.4% versus 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show Owasso, OK adding about 2,592 residents over the five-year window, up 6.9% on net. The renter share has risen from 34.7% to 36.5%, with owner-occupied housing accounting for the remainder. Reading these numbers side by side helps frame whether current listings in Owasso, OK look reasonable against where the market sat half a decade ago.

Community

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View Owasso rent history (2015–2026) →
Salary vs rent

Can you afford rent in Owasso on your salary?

At $1,375/mo, how Owasso rent compares to typical pay (30% rule).

By apartment size

Owasso rent by bedroom count

Median rent for each apartment size in Owasso. Click any size for full breakdown.

Local insights

Tips for renters in Owasso

About renting in Owasso, OK

Last updated: October 17, 2026

The median rent in Owasso is $1,375/mo as of October 2026. A studio apartment averages $1,030/mo while a 2-bedroom runs $1,360/mo. One-bedroom apartments average $1,100/mo and 3-bedroom units go for $1,790/mo.

At 21% of local median household income ($79,036/yr), Owasso ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Owasso?

To keep rent at or below 30% of gross income, you would need to earn at least $55,000/year (about $26/hour full-time) to afford the median rent of $1,375/mo in Owasso. The local median household income is $79,036/yr, so the typical household meets that bar.

Is rent going up or down in Owasso?

Rent in Owasso has risen 2.8% over the past year as of September 2026. That is the highest level since Zillow's records here began in June 2016.

When is the cheapest time to rent in Owasso?

Asking rents in Owasso are usually lowest in January, about 0.6% below their yearly trend, and highest in August, about 0.8% above it. At today's median that is a gap of roughly $19 a month. This pattern comes from 10 years of Zillow rent data.

Has rent outpaced income in Owasso?

Yes. From 2019 to 2024, rent in Owasso rose 34.7% while median household income rose 9.1%, from $72,443 to $79,036. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does Owasso rent compare to other cities in Oklahoma?

Owasso is in the middle among Oklahoma cities for rent, ranking #17 of 38 tracked cities at $1,375/mo. Over the year to September 2026, rent in Owasso changed +2.8%, against a typical +2.8% across the 31 Oklahoma cities Zillow tracks.

Which nearby cities are cheaper to rent in than Owasso?

Nearby cities with lower median rent than Owasso ($1,375/mo) include Tulsa ($1,273/mo).
Income Affordability
21%
VERY AFFORDABLE

At $1,375/mo, rent takes ~21% of Owasso's median household income ($79,036/yr). The standard benchmark is 30%.

Owasso 21%Benchmark 30%
State income tax0.25–4.75%
Run the Owasso affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Owasso, OK

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