City Report · OR

Ashland

Pop. 21,259·8th most expensive in Oregon·Rental market data updated monthly for Ashland, OR
Median rent (all units)
$2,181/mo
Year-over-Year
+4.9%
Month-over-Month
-0.3%
vs US Median
+$249
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Ashland · $2,181
More expensive than 69% of US cities · National median $1,932/mo
Rent Reality Score
47/100
Fairly priced
OverheatedFairGreat value

Rents are right about where Ashland's 10-year trend predicts.

Actual rent
$2,181/mo
Expected by trend
$2,150/mo
The Rent Reality Score compares today's median rent to where Ashland's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,070
1 BR
$1,220
2 BR
$1,560
3 BR
$2,190
4 BR+
$2,580
Fair Market Rent (HUD)
$1,560/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $2,181 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Ashland is 0.3% below its high of $2,188 in August 2026, at $2,181 as of September 2026.

Past year vs. the rest of Oregon

Rent in Ashland changed +4.9% over the year to September 2026. Across the 54 Oregon cities Zillow tracks, the typical change was +1.9%.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($68,028) is $1,701 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,560); a 3-bedroom is $2,190.

Cheaper nearby

Medford, 16 miles away, rents for 21% less ($1,728/mo), about $5,400 a year in savings.

From Zillow's monthly rent index (ZORI) for Ashland. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$26,172/yr
At $2,181/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (4.9% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+4.9% YoY, -0.3% MoM), not inventory.
Rent check

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Demographics

Who lives here

Ashland, OR is roughly split between renters and owners, has a large retiree population, 66.2% of residents hold a bachelor's degree or higher.

Population
21,259
Median income
$68,028
Median age
47.7
Renters
48.4%
Age distribution
12.3%
23.5%
22.5%
29.9%
Under 1812.3%
18–3423.5%
35–5422.5%
55–6411.8%
65+29.9%
Gender
47.2%
52.8%
Male47.2%
Female52.8%
Race & ethnicity
86.9%
White86.9%
Hispanic8.7%
Asian1.6%
Other2.7%
Education (25+)
21.5%
66.2%
No HS diploma3.3%
HS diploma9%
Some college21.5%
Bachelor's+66.2%
Housing tenure
51.6%
48.4%
Owner51.6%
Renter48.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Ashland, OR has changed in 5 years

Rent
$1,898 → $2,181
up 14.9%
Income
$63,641 → $68,028
up 6.9%
Population
21,348 → 21,259
down 0.4%
Renter share
44.1% → 48.4%
+4.3 pts
Bachelor's+
63.2% → 66.2%
+3.0 pts

Since 2022, the typical rent in Ashland, OR has climbed from $1,898 to $2,181, a 14.9% change over five years. Household income in the area moved from $63,641 to $68,028 across the same window, up 6.9% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. Renters now make up 48.4% of households, compared with 44.1% five years ago. College-educated residents now make up 66.2% of adults here, versus 63.2% in 2021. Reading these numbers side by side helps frame whether current listings in Ashland, OR look reasonable against where the market sat half a decade ago.

Community

Discussions about Ashland

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View Ashland rent history (2015–2026) →
Salary vs rent

Can you afford rent in Ashland on your salary?

At $2,181/mo, how Ashland rent compares to typical pay (30% rule).

By apartment size

Ashland rent by bedroom count

Median rent for each apartment size in Ashland. Click any size for full breakdown.

Local insights

Tips for renters in Ashland

About renting in Ashland, OR

Last updated: October 17, 2026

The median rent in Ashland is $2,181/mo as of October 2026. A studio apartment averages $1,070/mo while a 2-bedroom runs $1,560/mo. One-bedroom apartments average $1,220/mo and 3-bedroom units go for $2,190/mo.

At 38% of local median household income ($68,028/yr), Ashland ranks as moderate compared to the national benchmark of 30%. Rents have increased 4.9% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Ashland?

To keep rent at or below 30% of gross income, you would need to earn at least $87,000/year (about $42/hour full-time) to afford the median rent of $2,181/mo in Ashland. The local median household income is $68,028/yr, so the typical household falls short of that bar.

Is rent going up or down in Ashland?

Rent in Ashland has risen 4.9% over the past year as of September 2026. It sits 0.3% below its high of $2,188 in August 2026.

How does Ashland rent compare to other cities in Oregon?

Ashland is one of the pricier among Oregon cities for rent, ranking #8 of 64 tracked cities at $2,181/mo. Over the year to September 2026, rent in Ashland changed +4.9%, against a typical +1.9% across the 54 Oregon cities Zillow tracks.

Which nearby cities are cheaper to rent in than Ashland?

Nearby cities with lower median rent than Ashland ($2,181/mo) include Klamath Falls ($1,303/mo), Rogue River ($1,700/mo), and Medford ($1,728/mo).
Income Affordability
38%
MODERATE

At $2,181/mo, rent takes ~38% of Ashland's median household income ($68,028/yr). The standard benchmark is 30%.

Ashland 38%Benchmark 30%
State income tax4.75–9.9%
Run the Ashland affordability calculator →
Lowest-rent ZIP codes in Ashland
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Ashland, OR

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