City Report · SC

Florence

Pop. 40,408·52nd most expensive in South Carolina·Florence rents are up 17.0% over the past year
Median rent (all units)
$1,462/mo
Year-over-Year
+17.0%
Month-over-Month
+11.3%
vs US Median
-$500
Rising (Monthly)
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Most AffordableMost Expensive
Florence · $1,462
More affordable than 78% of US cities · National median $1,962/mo
Rent Reality Score
46/100
Fairly priced
OverheatedFairGreat value

Rents are 2% above what Florence's 10-year trend predicts — running hotter than its own history.

Actual rent
$1,462/mo
Expected by trend
$1,433/mo
The Rent Reality Score compares today's median rent to where Florence's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$913
1 BR
$913
2 BR
$1,133
3 BR
$1,447
4 BR+
$1,557
Fair Market Rent (HUD)
$1,133/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,462 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: August 17, 2026

Annual cost
$17,544/yr
At $1,462/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 17.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+17.0% YoY, +11.3% MoM), not inventory.
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Demographics

Who lives here

Florence, SC is majority owner-occupied, has a median income below the national average, 30.4% of residents hold a bachelor's degree or higher.

Population
40,408
Median income
$56,143
Median age
37.8
Renters
41.6%
Age distribution
24.9%
21.1%
23.7%
12.6%
17.8%
Under 1824.9%
18–3421.1%
35–5423.7%
55–6412.6%
65+17.8%
Gender
45%
55%
Male45%
Female55%
Race & ethnicity
41.4%
49.9%
White41.4%
Black49.9%
Hispanic4.6%
Asian3.2%
Other0.9%
Education (25+)
25.8%
32.1%
30.4%
No HS diploma11.7%
HS diploma25.8%
Some college32.1%
Bachelor's+30.4%
Housing tenure
58.4%
41.6%
Owner58.4%
Renter41.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Florence, SC has changed in 5 years

Rent
$1,003 → $1,462
up 45.8%
Income
$52,425 → $56,143
up 7.1%
Population
39,816 → 40,408
up 1.5%
Renter share
41.9% → 41.6%
-0.3 pts
Bachelor's+
31.6% → 30.4%
-1.2 pts
Median age
39.2 → 37.8
-1.4 yrs

Since 2021, the typical rent in Florence, SC has climbed from $1,003 to $1,462, a 45.8% change over five years. Household income in the area moved from $52,425 to $56,143 across the same window, up 7.1% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 1.5% since 2021, moving from about 39,816 residents to roughly 40,408. Reading these numbers side by side helps frame whether current listings in Florence, SC look reasonable against where the market sat half a decade ago.

Community

Discussions about Florence

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View Florence rent history (2015–2026) →
Salary vs rent

Can you afford rent in Florence on your salary?

At $1,462/mo, how Florence rent compares to typical pay (30% rule).

By apartment size

Florence rent by bedroom count

Median rent for each apartment size in Florence. Click any size for full breakdown.

Local insights

Tips for renters in Florence

About renting in Florence, SC

Last updated: August 17, 2026

The median rent in Florence is $1,462/mo as of August 2026. A studio apartment averages $913/mo while a 2-bedroom runs $1,133/mo. One-bedroom apartments average $913/mo and 3-bedroom units go for $1,447/mo.

At 31% of local median household income ($56,143/yr), Florence ranks as moderate compared to the national benchmark of 30%. Rents have increased 17.0% over the past year.

FAQ

Frequently asked questions

Is Florence an affordable city for renters?

Florence is considered moderate for renters. At $1,462/mo, rent takes approximately 31% of the local median household income ($56,143/yr). The standard benchmark is 30%. Florence slightly exceeds that threshold, so budgeting carefully matters here.

How much income do you need to rent in Florence?

To keep rent at or below 30% of gross income, you would need to earn at least $58,000/year (~$28/hour full-time) to afford the median rent of $1,462/mo in Florence. The local median household income is $56,143/yr, meaning the typical Florence household falls short of that threshold.

Is rent going up or down in Florence?

Rent in Florence has increased 17.0% over the past year as of August 2026, putting upward pressure on renter budgets.

Which Florence neighborhoods have the lowest rent?

The most affordable ZIP codes in Florence are 29506 ($943/mo), 29505 ($1,449/mo), and 29501 ($1,504/mo). Citywide, the median rent in Florence is $1,462/mo.

How does Florence rent compare to other cities in South Carolina?

Florence is one of the more affordable cities in South Carolina for rent, ranking #52 out of 67 tracked cities at $1,462/mo.

Which nearby cities are cheaper to rent in than Florence?

Hartsville is nearby and more affordable at $1,184/mo, which is $278 less than Florence.

What percentage of Florence residents rent vs. own?

According to Census data, approximately 41.6% of Florence households are renters, while 58.4% are owner-occupied. Florence leans toward homeownership, which can mean a smaller rental inventory.

How does Florence rent compare to the national average?

Florence's median rent of $1,462/mo is $500 (25%) below the US national median of $1,962/mo. Within South Carolina, it ranks #52 out of 67 tracked cities.
Income Affordability
31%
MODERATE

At $1,462/mo, rent takes ~31% of Florence's median household income ($56,143/yr). The standard benchmark is 30%.

Florence 31%Benchmark 30%
State income tax3–6.2%
Run the Florence affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

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