Rents are 8% below what Florence's 10-year trend predicts — a better deal than its own history suggests.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,613 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
December. Asking rents in Florence usually run 1% below trend in December and 1% above it in September, about $32 a month apart at today's median. Based on 5 years of data.
Rent in Florence is 0.2% below its high of $1,617 in February 2026, at $1,613 as of September 2026.
Rent in Florence changed +0.2% over the year to September 2026. Across the 54 South Carolina cities Zillow tracks, the typical change was +3.1%.
Rent rose in 6 of the last 12 months.
30% of the median household income ($56,143) is $1,404 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,133); a 3-bedroom is $1,447.
The priciest of 3 ZIP codes in Florence, 29501 ($1,730/mo), costs 1.7 times the cheapest, 29506 ($1,048/mo).
From Zillow's monthly rent index (ZORI) for Florence. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
Florence, SC is majority owner-occupied, has a median income below the national average, 30.4% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Florence, SC has changed in 5 years
Since 2021, the typical rent in Florence, SC has climbed from $1,221 to $1,613, a 32.1% change over five years. Household income in the area moved from $52,425 to $56,143 across the same window, up 7.1% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 1.5% since 2021, moving from about 39,816 residents to roughly 40,408. Reading these numbers side by side helps frame whether current listings in Florence, SC look reasonable against where the market sat half a decade ago.
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Can you afford rent in Florence on your salary?
At $1,613/mo, how Florence rent compares to typical pay (30% rule).
Florence rent by bedroom count
Median rent for each apartment size in Florence. Click any size for full breakdown.
Tips for renters in Florence
Last updated: October 17, 2026
The median rent in Florence is $1,613/mo as of October 2026. A studio apartment averages $913/mo while a 2-bedroom runs $1,133/mo. One-bedroom apartments average $913/mo and 3-bedroom units go for $1,447/mo.
At 34% of local median household income ($56,143/yr), Florence ranks as moderate compared to the national benchmark of 30%. Rents have increased 0.2% over the past year.
Frequently asked questions
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How does Florence rent compare to other cities in South Carolina?
Which nearby cities are cheaper to rent in than Florence?
At $1,613/mo, rent takes ~34% of Florence's median household income ($56,143/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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