City Report · SD

Brandon

Pop. 10,996·6th most expensive in South Dakota·One of the most affordable rental markets in the US
Median rent (all units)
$1,166/mo
Year-over-Year
Stable
Month-over-Month
-0.4%
vs US Median
-$766
Reported rents
Stable (Monthly)
Be the first to discuss Brandon rents ↓
Most AffordableMost Expensive
Brandon · $1,166
More affordable than 93% of US cities · National median $1,932/mo
Affordability
13% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,166/mo, rent takes about 13% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$47,000/yr
Local median income
$110,806/yr
Based on the 30%-of-income rule using Brandon's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$780
1 BR
$920
2 BR
$1,070
3 BR
$1,470
4 BR+
$1,800
Fair Market Rent (HUD)
$1,070/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,166 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($110,806) is $2,770 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,800).

From Zillow's monthly rent index (ZORI) for Brandon. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$13,992/yr
At $1,166/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+0.0% YoY, -0.4% MoM), not inventory.
Rent check

Is your rent fair?

Compare your rent to the local median.

Demographics

Who lives here

Brandon, SD is majority owner-occupied, has a large share of families with children, has a median income above the national average, 41.9% of residents hold a bachelor's degree or higher.

Population
10,996
Median income
$110,806
Median age
36.7
Renters
19.9%
Age distribution
32.4%
15%
27.8%
14.8%
Under 1832.4%
18–3415%
35–5427.8%
55–649.9%
65+14.8%
Gender
52%
48%
Male52%
Female48%
Race & ethnicity
91.3%
White91.3%
Black3.4%
Hispanic5.6%
Education (25+)
20.5%
35.2%
41.9%
No HS diploma2.4%
HS diploma20.5%
Some college35.2%
Bachelor's+41.9%
Housing tenure
80.1%
19.9%
Owner80.1%
Renter19.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Brandon, SD has changed in 5 years

Income
$96,367 → $110,806
up 15.0%
Population
10,745 → 10,996
up 2.3%
Renter share
22.3% → 19.9%
-2.4 pts
Bachelor's+
39.1% → 41.9%
+2.8 pts

Median household income rose from $96,367 to $110,806 between 2021 and 2024, a 15.0% shift. The population has grown by 2.3% since 2021, moving from about 10,745 residents to roughly 10,996. Renters now make up 19.9% of households, compared with 22.3% five years ago. College-educated residents now make up 41.9% of adults here, versus 39.1% in 2021.

Community

Discussions about Brandon

No discussions yet. Start the conversation.

View Brandon rent history (2015–2026) →
Salary vs rent

Can you afford rent in Brandon on your salary?

At $1,166/mo, how Brandon rent compares to typical pay (30% rule).

By apartment size

Brandon rent by bedroom count

Median rent for each apartment size in Brandon. Click any size for full breakdown.

Local insights

Tips for renters in Brandon

About renting in Brandon, SD

Last updated: October 17, 2026

The median rent in Brandon is $1,166/mo as of October 2026. A studio apartment averages $780/mo while a 2-bedroom runs $1,070/mo. One-bedroom apartments average $920/mo and 3-bedroom units go for $1,470/mo.

At 13% of local median household income ($110,806/yr), Brandon ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Brandon?

To keep rent at or below 30% of gross income, you would need to earn at least $47,000/year (about $23/hour full-time) to afford the median rent of $1,166/mo in Brandon. The local median household income is $110,806/yr, so the typical household meets that bar.

Is rent going up or down in Brandon?

Rent in Brandon has been roughly flat over the past year, a 0.0% change.

How does Brandon rent compare to other cities in South Dakota?

Brandon is one of the more affordable among South Dakota cities for rent, ranking #6 of 8 tracked cities at $1,166/mo.

Which nearby cities are cheaper to rent in than Brandon?

Nearby cities with lower median rent than Brandon ($1,166/mo) include Tea ($1,165/mo).
Income Affordability
13%
VERY AFFORDABLE

At $1,166/mo, rent takes ~13% of Brandon's median household income ($110,806/yr). The standard benchmark is 30%.

Brandon 13%Benchmark 30%
State income taxNone
Run the Brandon affordability calculator →
Lowest-rent ZIP codes in Brandon
Compare

How does this area stack up?

Pick another city or ZIP to compare.

Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Brandon, SD

Recent submissions

Be the first to submit your rent for Brandon.

Recent discussions

No discussions yet.