At $1,771/mo, rent takes about 25% of the local median household income, comfortably within the 30% benchmark.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,771 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
Rent in River Falls changed +4.6% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.
Rent has risen 8 months in a row, and rose in 9 of the last 12 months.
30% of the median household income ($83,627) is $2,091 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,970); a 4-bedroom is $2,240.
South Saint Paul, MN, 21 miles away, rents for 15% less ($1,504/mo), about $3,200 a year in savings.
From Zillow's monthly rent index (ZORI) for River Falls. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
River Falls, WI is majority owner-occupied, skews toward younger working-age adults, 44.9% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How River Falls, WI has changed in 5 years
Local incomes tracked alongside that move, going from a median of $67,158 in 2021 to $83,627 more recently. The population has grown by 4.1% since 2021, moving from about 16,058 residents to roughly 16,719. College-educated residents now make up 44.9% of adults here, versus 41.3% in 2021.
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Can you afford rent in River Falls on your salary?
At $1,771/mo, how River Falls rent compares to typical pay (30% rule).
River Falls rent by bedroom count
Median rent for each apartment size in River Falls. Click any size for full breakdown.
Tips for renters in River Falls
Last updated: October 17, 2026
The median rent in River Falls is $1,771/mo as of October 2026. A studio apartment averages $1,060/mo while a 2-bedroom runs $1,460/mo. One-bedroom apartments average $1,200/mo and 3-bedroom units go for $1,970/mo.
At 25% of local median household income ($83,627/yr), River Falls ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.6% over the past year.
Frequently asked questions
How much income do you need to rent in River Falls?
Is rent going up or down in River Falls?
How does River Falls rent compare to other cities in Wisconsin?
Which nearby cities are cheaper to rent in than River Falls?
At $1,771/mo, rent takes ~25% of River Falls's median household income ($83,627/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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