City Report · WI

West Bend

Pop. 32,030·45th most expensive in Wisconsin·One of the most affordable rental markets in the US
Median rent (all units)
$1,177/mo
Year-over-Year
Stable
Month-over-Month
+0.9%
vs US Median
-$755
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
West Bend · $1,177
More affordable than 93% of US cities · National median $1,932/mo
Affordability
19% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,177/mo, rent takes about 19% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$47,000/yr
Local median income
$74,076/yr
Based on the 30%-of-income rule using West Bend's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$860
1 BR
$970
2 BR
$1,150
3 BR
$1,430
4 BR+
$1,560
Fair Market Rent (HUD)
$1,150/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,177 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Recent direction

Rent rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($74,076) is $1,852 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,560).

From Zillow's monthly rent index (ZORI) for West Bend. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$14,124/yr
At $1,177/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+0.0% YoY, +0.9% MoM), not inventory.
Rent check

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Demographics

Who lives here

West Bend, WI is majority owner-occupied, 28.6% of residents hold a bachelor's degree or higher.

Population
32,030
Median income
$74,076
Median age
41
Renters
34.2%
Age distribution
21.6%
20.5%
25%
13.6%
19.3%
Under 1821.6%
18–3420.5%
35–5425%
55–6413.6%
65+19.3%
Gender
48.3%
51.7%
Male48.3%
Female51.7%
Race & ethnicity
89.3%
White89.3%
Black1.9%
Hispanic4.6%
Asian0.9%
Other3.2%
Education (25+)
30.2%
36.5%
28.6%
No HS diploma4.8%
HS diploma30.2%
Some college36.5%
Bachelor's+28.6%
Housing tenure
65.8%
34.2%
Owner65.8%
Renter34.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How West Bend, WI has changed in 5 years

Income
$66,980 → $74,076
up 10.6%
Population
31,639 → 32,030
up 1.2%
Renter share
34.1% → 34.2%
+0.1 pts
Bachelor's+
29% → 28.6%
-0.4 pts
Median age
39.8 → 41
+1.2 yrs

On the earnings side, the typical household in West Bend, WI now reports about $74,076, up from $66,980 in 2021. Headcount in the area went from 31,639 to 32,030 between 2021 and 2024, a 1.2% change.

Community

Discussions about West Bend

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View West Bend rent history (2015–2026) →
Salary vs rent

Can you afford rent in West Bend on your salary?

At $1,177/mo, how West Bend rent compares to typical pay (30% rule).

By apartment size

West Bend rent by bedroom count

Median rent for each apartment size in West Bend. Click any size for full breakdown.

Local insights

Tips for renters in West Bend

About renting in West Bend, WI

Last updated: October 17, 2026

The median rent in West Bend is $1,177/mo as of October 2026. A studio apartment averages $860/mo while a 2-bedroom runs $1,150/mo. One-bedroom apartments average $970/mo and 3-bedroom units go for $1,430/mo.

At 19% of local median household income ($74,076/yr), West Bend ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in West Bend?

To keep rent at or below 30% of gross income, you would need to earn at least $47,000/year (about $23/hour full-time) to afford the median rent of $1,177/mo in West Bend. The local median household income is $74,076/yr, so the typical household meets that bar.

Is rent going up or down in West Bend?

Rent in West Bend has been roughly flat over the past year, a 0.0% change.

How does West Bend rent compare to other cities in Wisconsin?

West Bend is one of the more affordable among Wisconsin cities for rent, ranking #45 of 56 tracked cities at $1,177/mo.
Income Affordability
19%
VERY AFFORDABLE

At $1,177/mo, rent takes ~19% of West Bend's median household income ($74,076/yr). The standard benchmark is 30%.

West Bend 19%Benchmark 30%
State income tax3.5–7.65%
Run the West Bend affordability calculator →
Lowest-rent ZIP codes in West Bend
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near West Bend, WI

Recent submissions

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