City Report · WV

Princeton

Pop. 5,736·12th most expensive in West Virginia·Princeton rents are up 6.1% over the past year
Median rent (all units)
$801/mo
Year-over-Year
+6.1%
Month-over-Month
-1.4%
vs US Median
-$1,131
Reported rents
Falling (Monthly)
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Most AffordableMost Expensive
Princeton · $801
More affordable than 100% of US cities · National median $1,932/mo
Affordability
22% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $801/mo, rent takes about 22% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$32,000/yr
Local median income
$43,900/yr
Based on the 30%-of-income rule using Princeton's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$580
1 BR
$680
2 BR
$850
3 BR
$1,170
4 BR+
$1,250
Fair Market Rent (HUD)
$850/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $801 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of West Virginia

Rent in Princeton changed +6.1% over the year to September 2026. Across the 10 West Virginia cities Zillow tracks, the typical change was +4.2%.

Recent direction

Rent rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($43,900) is $1,098 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($850); a 3-bedroom is $1,170.

From Zillow's monthly rent index (ZORI) for Princeton. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$9,612/yr
At $801/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (6.1% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+6.1% YoY, -1.4% MoM), not inventory.
Rent check

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Demographics

Who lives here

Princeton, WV is majority owner-occupied, has a large retiree population, has a median income below the national average, 21% of residents hold a bachelor's degree or higher.

Population
5,736
Median income
$43,900
Median age
44.2
Renters
43.2%
Age distribution
17.5%
21.2%
27.1%
23.8%
Under 1817.5%
18–3421.2%
35–5427.1%
55–6410.4%
65+23.8%
Gender
48.3%
51.7%
Male48.3%
Female51.7%
Race & ethnicity
88.7%
White88.7%
Black2.6%
Hispanic0.6%
Other8.1%
Education (25+)
39.9%
31.3%
21%
No HS diploma7.8%
HS diploma39.9%
Some college31.3%
Bachelor's+21%
Housing tenure
56.8%
43.2%
Owner56.8%
Renter43.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Princeton, WV has changed in 5 years

Income
$39,569 → $43,900
up 10.9%
Population
5,885 → 5,736
down 2.5%
Renter share
47.3% → 43.2%
-4.1 pts
Bachelor's+
19.2% → 21%
+1.8 pts
Median age
43.6 → 44.2
+0.6 yrs

Local incomes tracked alongside that move, going from a median of $39,569 in 2021 to $43,900 more recently. The population has contracted by 2.5% since 2021, moving from about 5,885 residents to roughly 5,736. Renters now make up 43.2% of households, compared with 47.3% five years ago.

Community

Discussions about Princeton

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View Princeton rent history (2015–2026) →
Salary vs rent

Can you afford rent in Princeton on your salary?

At $801/mo, how Princeton rent compares to typical pay (30% rule).

By apartment size

Princeton rent by bedroom count

Median rent for each apartment size in Princeton. Click any size for full breakdown.

Local insights

Tips for renters in Princeton

About renting in Princeton, WV

Last updated: October 17, 2026

The median rent in Princeton is $801/mo as of October 2026. A studio apartment averages $580/mo while a 2-bedroom runs $850/mo. One-bedroom apartments average $680/mo and 3-bedroom units go for $1,170/mo.

At 22% of local median household income ($43,900/yr), Princeton ranks as affordable compared to the national benchmark of 30%. Rents have increased 6.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Princeton?

To keep rent at or below 30% of gross income, you would need to earn at least $32,000/year (about $15/hour full-time) to afford the median rent of $801/mo in Princeton. The local median household income is $43,900/yr, so the typical household meets that bar.

Is rent going up or down in Princeton?

Rent in Princeton has risen 6.1% over the past year.

How does Princeton rent compare to other cities in West Virginia?

Princeton is one of the more affordable among West Virginia cities for rent, ranking #12 of 12 tracked cities at $801/mo. Over the year to September 2026, rent in Princeton changed +6.1%, against a typical +4.2% across the 10 West Virginia cities Zillow tracks.
Income Affordability
22%
VERY AFFORDABLE

At $801/mo, rent takes ~22% of Princeton's median household income ($43,900/yr). The standard benchmark is 30%.

Princeton 22%Benchmark 30%
State income tax2.36–5.12%
Run the Princeton affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Princeton, WV

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