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ZIP Code · VA

ZIP 23188

Pop. 45,803·James City County·95th most expensive ZIP in Virginia
Median rent (all units)
$1,998/mo
Year-over-Year
+5.7%
Month-over-Month
-0.9%
vs US Median
+$68
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 23188 · $1,998
More expensive than 61% of US ZIP codes · National median $1,930/mo
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Medians by bedroom

Rent by unit size

Studio
$1,580
1 BR
$1,600
2 BR
$1,810
3 BR
$2,510
4 BR+
$2,960
Research median
$1,810/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: May 18, 2026

Annual cost
$23,976/yr
At $1,998/mo median
Location
StateVA
CountyJames City County
Demographics

Who lives here

ZIP 23188 (Williamsburg, VA) is majority owner-occupied, has a large retiree population, has a median income above the national average, 51.3% of residents hold a bachelor's degree or higher.

Population
45,803
Median income
$103,160
Median age
49.5
Renters
26.6%
Age distribution
18.9%
15.8%
21.7%
13.9%
29.7%
Under 1818.9%
18–3415.8%
35–5421.7%
55–6413.9%
65+29.7%
Gender
48.1%
51.9%
Male48.1%
Female51.9%
Race & ethnicity
73.2%
White73.2%
Black11.6%
Hispanic6.3%
Asian3.6%
Other5.3%
Education (25+)
18.6%
26.1%
51.3%
No HS diploma4%
HS diploma18.6%
Some college26.1%
Bachelor's+51.3%
Housing tenure
73.4%
26.6%
Owner73.4%
Renter26.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 23188 in Williamsburg, VA has changed in 5 years

Rent
$1,433 → $1,998
up 39.4%
Income
$91,911 → $103,160
up 12.2%
Population
43,847 → 45,803
up 4.5%
Renter share
26.3% → 26.6%
+0.3 pts
Bachelor's+
49.7% → 51.3%
+1.6 pts
Median age
47.9 → 49.5
+1.6 yrs

Rent in ZIP 23188 in Williamsburg, VA has increased 39.4% since 2021, going from about $1,433 per month to roughly $1,998 today. Household income in the area moved from $91,911 to $103,160 across the same window, up 12.2% versus 2021. Rent outpaced income growth by roughly 27.2 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 43,847 to 45,803 between 2021 and 2024, a 4.5% change. Reading these numbers side by side helps frame whether current listings in ZIP 23188 in Williamsburg, VA look reasonable against where the market sat half a decade ago.

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About renting in ZIP 23188

Last updated: May 18, 2026

ZIP code 23188 covers Williamsburg, VA. The median rent here is $1,998/mo as of May 2026. A 1-bedroom rents for a median of $1,600/mo. A 2-bedroom rents for a median of $1,810/mo.

At 23% of local median household income ($103,160/yr), ZIP 23188 ranks as affordable compared to the national benchmark of 30%. Rents have increased 5.7% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 23188?

As of May 18, 2026, the median monthly rent in ZIP 23188 (Williamsburg, VA) is $1,998. This is based on aggregated data from public sources and community submissions.

How does ZIP 23188 rent compare to the US average?

ZIP 23188's median rent of $1,998/mo is $68 (4%) above the US national median of $1,930/mo.

How does ZIP 23188 compare to other ZIPs in Virginia?

ZIP 23188 falls in the middle range for Virginia, ranking #95 out of 198 ZIPs at $1,998/mo.

How much income do you need to rent in ZIP 23188?

To keep rent at or below 30% of gross income, you would need to earn at least $80,000/year (~$38/hour full-time) to afford the median rent of $1,998/mo in ZIP 23188. The local median household income is $103,160/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 23188?

Rent in ZIP 23188 has increased 5.7% over the past year as of May 18, 2026, putting upward pressure on renter budgets.

Is ZIP 23188 an affordable place to rent?

ZIP 23188 is considered very affordable for renters. At $1,998/mo, rent takes approximately 23% of the local median household income ($103,160/yr). The standard benchmark is 30%. ZIP 23188 falls comfortably within that range.

What percentage of ZIP 23188 residents rent vs. own?

According to Census data, approximately 26.6% of ZIP 23188 households are renters, while 73.4% are owner-occupied. ZIP 23188 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 23188 compare to the rest of Williamsburg?

ZIP 23188 is pricier than Williamsburg as a whole. At $1,998/mo, it's $30 above the Williamsburg citywide median of $1,968/mo.

When was rent data for ZIP 23188 last updated?

Rent data for ZIP 23188 reflects May 18, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Affordability
23%
VERY AFFORDABLE

At $1,998/mo, rent takes ~23% of ZIP 23188's median household income ($103,160/yr). The standard benchmark is 30%.

ZIP 23188 23%Benchmark 30%
State income tax2–5.75%
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Schools nearby

Public schools near ZIP 23188 (Williamsburg, VA)

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