ZIP 23188
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Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).
12-month history
Last updated: October 17, 2026
What the numbers show
March. Asking rents in ZIP 23188 usually run 0.5% below trend in March and 0.8% above it in August, about $28 a month apart at today's median. Based on 11 years of data.
Rent in ZIP 23188 is at its highest level since Zillow's records here began in January 2015.
Rent in ZIP 23188 changed +7.8% over the year to September 2026. Across the 169 Virginia ZIP codes Zillow tracks, the typical change was +3.4%.
From 2019 to 2024, rent in ZIP 23188 rose 38.4% while median household income rose 20.1% ($85,899 to $103,160). Rent outpaced income.
Rent in ZIP 23188 is 51.9% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent has risen 7 months in a row, and rose in 11 of the last 12 months.
30% of the median household income ($103,160) is $2,579 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,510); a 4-bedroom is $2,960.
From Zillow's monthly rent index (ZORI) for ZIP 23188. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
Who lives here
ZIP 23188 (Williamsburg, VA) is majority owner-occupied, has a large retiree population, has a median income above the national average, 51.3% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How ZIP 23188 in Williamsburg, VA has changed in 5 years
Rent in ZIP 23188 in Williamsburg, VA has increased 44.6% since 2021, going from about $1,485 per month to roughly $2,148 today. Household income in the area moved from $91,911 to $103,160 across the same window, up 12.2% versus 2021. Rent outpaced income growth by roughly 32.4 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 43,847 to 45,803 between 2021 and 2024, a 4.5% change. Reading these numbers side by side helps frame whether current listings in ZIP 23188 in Williamsburg, VA look reasonable against where the market sat half a decade ago.
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Tips for renters in ZIP 23188
Last updated: October 17, 2026
ZIP code 23188 covers Williamsburg, VA. The median rent here is $2,148/mo as of October 2026. A 1-bedroom rents for a median of $1,600/mo. A 2-bedroom rents for a median of $1,810/mo.
At 25% of local median household income ($103,160/yr), ZIP 23188 ranks as affordable compared to the national benchmark of 30%. Rents have increased 7.8% over the past year.
Frequently asked questions
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How does ZIP 23188 compare to other ZIPs in Virginia?
How does ZIP 23188 compare to the rest of Williamsburg?
At $2,148/mo, rent takes ~25% of ZIP 23188's median household income ($103,160/yr). The standard benchmark is 30%.
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