ZIP Code · WV

ZIP 26554

Pop. 42,118·Marion County·9th most expensive ZIP in West Virginia
Median rent (all units)
$1,171/mo
Year-over-Year
+3.5%
Month-over-Month
Stable
vs US Median
-$761
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 26554 · $1,171
More affordable than 92% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$800
1 BR
$910
2 BR
$1,090
3 BR
$1,340
4 BR+
$1,750
Research median
$1,090/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of West Virginia

Rent in ZIP 26554 changed +3.5% over the year to September 2026. Across the 14 West Virginia ZIP codes Zillow tracks, the typical change was +3.5%.

Recent direction

Rent has risen 4 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($69,712) is $1,743 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,340); a 4-bedroom is $1,750.

From Zillow's monthly rent index (ZORI) for ZIP 26554. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$14,052/yr
At $1,171/mo median
Location
StateWV
CountyMarion County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (3.5% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+3.5% YoY, +0.1% MoM), not inventory.
Demographics

Who lives here

ZIP 26554 (Pleasant Valley, WV) is majority owner-occupied, 31.9% of residents hold a bachelor's degree or higher.

Population
42,118
Median income
$69,712
Median age
38.6
Renters
26.8%
Age distribution
19%
25.8%
24.3%
19.4%
Under 1819%
18–3425.8%
35–5424.3%
55–6411.5%
65+19.4%
Gender
50%
50%
Male50%
Female50%
Race & ethnicity
90.5%
White90.5%
Black3.2%
Hispanic2%
Asian0.7%
Other3.5%
Education (25+)
32.9%
28.7%
31.9%
No HS diploma6.5%
HS diploma32.9%
Some college28.7%
Bachelor's+31.9%
Housing tenure
73.2%
26.8%
Owner73.2%
Renter26.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 26554 in Pleasant Valley, WV has changed in 5 years

Income
$54,148 → $69,712
up 28.7%
Population
41,914 → 42,118
up 0.5%
Renter share
29.7% → 26.8%
-2.9 pts
Bachelor's+
28.5% → 31.9%
+3.4 pts
Median age
39.1 → 38.6
-0.5 yrs

Local incomes tracked alongside that move, going from a median of $54,148 in 2021 to $69,712 more recently. The renter share has eased from 29.7% to 26.8%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 28.5% to 31.9% across the same window.

Community

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Local insights

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About renting in ZIP 26554

Last updated: October 17, 2026

ZIP code 26554 covers Pleasant Valley, WV. The median rent here is $1,171/mo as of October 2026. A 1-bedroom rents for a median of $910/mo. A 2-bedroom rents for a median of $1,090/mo.

At 20% of local median household income ($69,712/yr), ZIP 26554 ranks as affordable compared to the national benchmark of 30%. Rents have increased 3.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 26554?

To keep rent at or below 30% of gross income, you would need to earn at least $47,000/year (about $23/hour full-time) to afford the median rent of $1,171/mo in ZIP 26554. The local median household income is $69,712/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 26554?

Rent in ZIP 26554 has risen 3.5% over the past year.

How does ZIP 26554 compare to other ZIPs in West Virginia?

ZIP 26554 is in the middle among West Virginia ZIP codes for rent, ranking #9 of 17 at $1,171/mo. Over the year to September 2026, rent in ZIP 26554 changed +3.5%, against a typical +3.5% across the 14 West Virginia ZIP codes Zillow tracks.
Income Affordability
20%
VERY AFFORDABLE

At $1,171/mo, rent takes ~20% of ZIP 26554's median household income ($69,712/yr). The standard benchmark is 30%.

ZIP 26554 20%Benchmark 30%
State income tax2.36–5.12%
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Schools nearby

Public schools near ZIP 26554 (Pleasant Valley, WV)

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