ZIP Code · NC

ZIP 28412

Pop. 44,166·New Hanover County·147th most expensive ZIP in North Carolina
Median rent (all units)
$1,562/mo
Year-over-Year
+2.7%
Month-over-Month
+0.5%
vs US Median
-$370
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 28412 · $1,562
More affordable than 68% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,200
1 BR
$1,590
2 BR
$1,740
3 BR
$2,280
4 BR+
$2,430
Research median
$1,740/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

February. Asking rents in ZIP 28412 usually run 0.9% below trend in February and 1.2% above it in September, about $33 a month apart at today's median. Based on 7 years of data.

Compared with the peak

Rent in ZIP 28412 is 3.1% below its high of $1,612 in August 2022, at $1,562 as of September 2026.

Past year vs. the rest of North Carolina

Rent in ZIP 28412 changed +2.7% over the year to September 2026. Across the 190 North Carolina ZIP codes Zillow tracks, the typical change was +2.6%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 28412 rose 39.7% while median household income rose 32.7% ($53,988 to $71,636). Rent outpaced income.

Since before the pandemic

Rent in ZIP 28412 is 38.7% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has risen 3 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($71,636) is $1,791 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,740); a 3-bedroom is $2,280.

Rank in Wilmington

1st cheapest of 6 ZIP codes in Wilmington.

From Zillow's monthly rent index (ZORI) for ZIP 28412. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$18,744/yr
At $1,562/mo median
Location
StateNC
CountyNew Hanover County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.7% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.7% YoY, +0.5% MoM), not inventory.
Demographics

Who lives here

ZIP 28412 (Wilmington, NC) is majority owner-occupied, 44.4% of residents hold a bachelor's degree or higher.

Population
44,166
Median income
$71,636
Median age
40.8
Renters
41.6%
Age distribution
18.1%
24.8%
24.4%
13%
19.8%
Under 1818.1%
18–3424.8%
35–5424.4%
55–6413%
65+19.8%
Gender
48.4%
51.6%
Male48.4%
Female51.6%
Race & ethnicity
78.4%
White78.4%
Black5.9%
Hispanic9.6%
Asian0.8%
Other5.3%
Education (25+)
17.4%
32.2%
44.4%
No HS diploma6%
HS diploma17.4%
Some college32.2%
Bachelor's+44.4%
Housing tenure
58.4%
41.6%
Owner58.4%
Renter41.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 28412 in Wilmington, NC has changed in 5 years

Rent
$1,205 → $1,562
up 29.6%
Income
$60,758 → $71,636
up 17.9%
Population
40,407 → 44,166
up 9.3%
Renter share
41.6% → 41.6%
+0.0 pts
Bachelor's+
40.6% → 44.4%
+3.8 pts
Median age
39.6 → 40.8
+1.2 yrs

Compared with 2021, rent in ZIP 28412 in Wilmington, NC has increased by $357 per month, settling near $1,562 after starting the period at $1,205. Household income in the area moved from $60,758 to $71,636 across the same window, up 17.9% versus 2021. Rent outpaced income growth by roughly 11.7 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 40,407 to 44,166 between 2021 and 2024, a 9.3% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 40.6% to 44.4%. Reading these numbers side by side helps frame whether current listings in ZIP 28412 in Wilmington, NC look reasonable against where the market sat half a decade ago.

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About renting in ZIP 28412

Last updated: October 17, 2026

ZIP code 28412 covers Wilmington, NC. The median rent here is $1,562/mo as of October 2026. A 1-bedroom rents for a median of $1,590/mo. A 2-bedroom rents for a median of $1,740/mo.

At 26% of local median household income ($71,636/yr), ZIP 28412 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.7% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 28412?

To keep rent at or below 30% of gross income, you would need to earn at least $62,000/year (about $30/hour full-time) to afford the median rent of $1,562/mo in ZIP 28412. The local median household income is $71,636/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 28412?

Rent in ZIP 28412 has risen 2.7% over the past year as of September 2026. It sits 3.1% below its high of $1,612 in August 2022.

When is the cheapest time to rent in ZIP 28412?

Asking rents in ZIP 28412 are usually lowest in February, about 0.9% below their yearly trend, and highest in September, about 1.2% above it. At today's median that is a gap of roughly $33 a month. This pattern comes from 7 years of Zillow rent data.

Has rent outpaced income in ZIP 28412?

Yes. From 2019 to 2024, rent in ZIP 28412 rose 39.7% while median household income rose 32.7%, from $53,988 to $71,636. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 28412 compare to other ZIPs in North Carolina?

ZIP 28412 is in the middle among North Carolina ZIP codes for rent, ranking #147 of 230 at $1,562/mo. Over the year to September 2026, rent in ZIP 28412 changed +2.7%, against a typical +2.6% across the 190 North Carolina ZIP codes Zillow tracks.

How does ZIP 28412 compare to the rest of Wilmington?

At $1,562/mo, ZIP 28412 is $151 below the Wilmington citywide median of $1,713/mo. It is the 1st cheapest of 6 ZIP codes in Wilmington.
Income Affordability
26%
AFFORDABLE

At $1,562/mo, rent takes ~26% of ZIP 28412's median household income ($71,636/yr). The standard benchmark is 30%.

ZIP 28412 26%Benchmark 30%
State income tax4.5%
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