ZIP Code · SC

ZIP 29681

Pop. 68,650·Greenville County·26th most expensive ZIP in South Carolina
Median rent (all units)
$1,884/mo
Year-over-Year
+2.0%
Month-over-Month
+0.2%
vs US Median
-$48
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 29681 · $1,884
More expensive than 54% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,570
1 BR
$1,640
2 BR
$1,800
3 BR
$2,170
4 BR+
$2,610
Research median
$1,800/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

January. Asking rents in ZIP 29681 usually run 0.9% below trend in January and 0.9% above it in July, about $34 a month apart at today's median. Based on 11 years of data.

Compared with the peak

Rent in ZIP 29681 is at its highest level since Zillow's records here began in January 2015.

Past year vs. the rest of South Carolina

Rent in ZIP 29681 changed +2.0% over the year to September 2026. Across the 101 South Carolina ZIP codes Zillow tracks, the typical change was +3.4%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 29681 rose 32.9% while median household income rose 33.6% ($86,051 to $114,986). Income kept ahead of rent.

Since before the pandemic

Rent in ZIP 29681 is 37.7% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($114,986) is $2,875 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,610).

Cheaper nearby

ZIP 29662, 4 miles away, rents for 27% less ($1,381/mo), about $6,000 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 29681. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$22,608/yr
At $1,884/mo median
Location
StateSC
CountyGreenville County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.0% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.0% YoY, +0.2% MoM), not inventory.
Demographics

Who lives here

ZIP 29681 (Simpsonville, SC) is majority owner-occupied, has a large share of families with children, has a median income above the national average, 51.4% of residents hold a bachelor's degree or higher.

Population
68,650
Median income
$114,986
Median age
39.1
Renters
15.4%
Age distribution
27%
17.7%
28.1%
12.9%
14.3%
Under 1827%
18–3417.7%
35–5428.1%
55–6412.9%
65+14.3%
Gender
49.1%
50.9%
Male49.1%
Female50.9%
Race & ethnicity
72.7%
White72.7%
Black11.7%
Hispanic7.7%
Asian3.2%
Other4.7%
Education (25+)
18.3%
27.3%
51.4%
No HS diploma3%
HS diploma18.3%
Some college27.3%
Bachelor's+51.4%
Housing tenure
84.6%
15.4%
Owner84.6%
Renter15.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 29681 in Simpsonville, SC has changed in 5 years

Rent
$1,488 → $1,884
up 26.6%
Income
$94,726 → $114,986
up 21.4%
Population
65,829 → 68,650
up 4.3%
Renter share
13% → 15.4%
+2.4 pts
Bachelor's+
48.6% → 51.4%
+2.8 pts
Median age
37.2 → 39.1
+1.9 yrs

Rent in ZIP 29681 in Simpsonville, SC has increased 26.6% since 2021, going from about $1,488 per month to roughly $1,884 today. Household income in the area moved from $94,726 to $114,986 across the same window, up 21.4% versus 2021. Rent outpaced income growth by roughly 5.2 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 65,829 to 68,650 between 2021 and 2024, a 4.3% change. About 15.4% of households rent today, against 13% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 48.6% to 51.4%. Reading these numbers side by side helps frame whether current listings in ZIP 29681 in Simpsonville, SC look reasonable against where the market sat half a decade ago.

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About renting in ZIP 29681

Last updated: October 17, 2026

ZIP code 29681 covers Simpsonville, SC. The median rent here is $1,884/mo as of October 2026. A 1-bedroom rents for a median of $1,640/mo. A 2-bedroom rents for a median of $1,800/mo.

At 20% of local median household income ($114,986/yr), ZIP 29681 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.0% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 29681?

To keep rent at or below 30% of gross income, you would need to earn at least $75,000/year (about $36/hour full-time) to afford the median rent of $1,884/mo in ZIP 29681. The local median household income is $114,986/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 29681?

Rent in ZIP 29681 has risen 2.0% over the past year as of September 2026. That is the highest level since Zillow's records here began in January 2015.

When is the cheapest time to rent in ZIP 29681?

Asking rents in ZIP 29681 are usually lowest in January, about 0.9% below their yearly trend, and highest in July, about 0.9% above it. At today's median that is a gap of roughly $34 a month. This pattern comes from 11 years of Zillow rent data.

Has rent outpaced income in ZIP 29681?

No. From 2019 to 2024, rent in ZIP 29681 rose 32.9% while median household income rose 33.6%, from $86,051 to $114,986. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 29681 compare to other ZIPs in South Carolina?

ZIP 29681 is one of the pricier among South Carolina ZIP codes for rent, ranking #26 of 117 at $1,884/mo. Over the year to September 2026, rent in ZIP 29681 changed +2.0%, against a typical +3.4% across the 101 South Carolina ZIP codes Zillow tracks.

How does ZIP 29681 compare to the rest of Simpsonville?

At $1,884/mo, ZIP 29681 is $36 above the Simpsonville citywide median of $1,848/mo.
Income Affordability
20%
VERY AFFORDABLE

At $1,884/mo, rent takes ~20% of ZIP 29681's median household income ($114,986/yr). The standard benchmark is 30%.

ZIP 29681 20%Benchmark 30%
State income tax3–6.2%
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Schools nearby

Public schools near ZIP 29681 (Simpsonville, SC)

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