ZIP Code · FL

ZIP 32504

Part of Pensacola, FL

Pop. 22,153·Escambia County·627th most expensive ZIP in Florida

Median rent (all units)

$1,469/mo

Year-over-Year

+7.7%

Month-over-Month

+2.0%

vs US Median

-$463

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 32504 · $1,469

More affordable than 75% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,110

1 BR

$1,250

2 BR

$1,460

3 BR

$1,960

4 BR+

$2,410

Research median

$1,460/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 32504 is at its highest level since Zillow's records here began in December 2021.

Past year vs. the rest of Florida

Rent in ZIP 32504 changed +7.7% over the year to September 2026. Across the 623 Florida ZIP codes Zillow tracks, the typical change was +1.8%.

Recent direction

Rent has risen 8 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($72,672) is $1,817 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,460); a 3-bedroom is $1,960.

Rank in Pensacola

1st cheapest of 10 ZIP codes in Pensacola.

From Zillow's monthly rent index (ZORI) for ZIP 32504. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$17,628/yr

At $1,469/mo median

Location

CityPensacola

StateFL

CountyEscambia County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 7.7% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+7.7% YoY, +2.0% MoM), not inventory.

Demographics

Who lives here

ZIP 32504 (Pensacola, FL) is majority owner-occupied, has a large retiree population, 40.6% of residents hold a bachelor's degree or higher.

Population

22,153

Median income

$72,672

Median age

41.5

Renters

37.4%

Age distribution

19.1%

22.6%

22.7%

14.2%

21.3%

Under 1819.1%

18–3422.6%

35–5422.7%

55–6414.2%

65+21.3%

Gender

49.8%

50.2%

Male49.8%

Female50.2%

Race & ethnicity

70.3%

12.5%

White70.3%

Black12.5%

Hispanic5.9%

Asian4.2%

Other7%

Education (25+)

18.4%

32.2%

40.6%

No HS diploma8.8%

HS diploma18.4%

Some college32.2%

Bachelor's+40.6%

Housing tenure

62.6%

37.4%

Owner62.6%

Renter37.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How ZIP 32504 in Pensacola, FL has changed in 5 years

Rent

$1,230 → $1,469

up 19.4%

Income

$64,147 → $72,672

up 13.3%

Population

21,687 → 22,153

up 2.1%

Renter share

39.5% → 37.4%

-2.1 pts

Bachelor's+

40.6% → 40.6%

+0.0 pts

Median age

38.6 → 41.5

+2.9 yrs

Since 2022, the typical rent in ZIP 32504 in Pensacola, FL has climbed from $1,230 to $1,469, a 19.4% change over five years. Local incomes tracked alongside that move, going from a median of $64,147 in 2021 to $72,672 more recently. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 2.1% since 2021, moving from about 21,687 residents to roughly 22,153. Renters now make up 37.4% of households, compared with 39.5% five years ago. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 32504 in Pensacola, FL market of 2022.

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About renting in ZIP 32504

Last updated: October 17, 2026

ZIP code 32504 covers Pensacola, FL. The median rent here is $1,469/mo as of October 2026. A 1-bedroom rents for a median of $1,250/mo. A 2-bedroom rents for a median of $1,460/mo.

At 24% of local median household income ($72,672/yr), ZIP 32504 ranks as affordable compared to the national benchmark of 30%. Rents have increased 7.7% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 32504?

To keep rent at or below 30% of gross income, you would need to earn at least $59,000/year (about $28/hour full-time) to afford the median rent of $1,469/mo in ZIP 32504. The local median household income is $72,672/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 32504?

Rent in ZIP 32504 has risen 7.7% over the past year as of September 2026. That is the highest level since Zillow's records here began in December 2021.

How does ZIP 32504 compare to other ZIPs in Florida?

ZIP 32504 is one of the more affordable among Florida ZIP codes for rent, ranking #627 of 656 at $1,469/mo. Over the year to September 2026, rent in ZIP 32504 changed +7.7%, against a typical +1.8% across the 623 Florida ZIP codes Zillow tracks.