ZIP Code · FL

ZIP 33704

Pop. 16,232·Pinellas County·269th most expensive ZIP in Florida
Median rent (all units)
$2,185/mo
Year-over-Year
-1.4%
Month-over-Month
-0.6%
vs US Median
+$253
Reported rents
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 33704 · $2,185
More expensive than 70% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,490
1 BR
$1,590
2 BR
$1,850
3 BR
$2,370
4 BR+
$2,880
Research median
$1,850/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

November. Asking rents in ZIP 33704 usually run 0.6% below trend in November and 0.5% above it in August, about $24 a month apart at today's median. Based on 11 years of data.

Compared with the peak

Rent in ZIP 33704 is 2.6% below its high of $2,244 in May 2026, at $2,185 as of September 2026.

Past year vs. the rest of Florida

Rent in ZIP 33704 changed -1.4% over the year to September 2026. Across the 623 Florida ZIP codes Zillow tracks, the typical change was +1.8%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 33704 rose 68.7% while median household income rose 29.9% ($83,031 to $107,889). Rent outpaced income.

Since before the pandemic

Rent in ZIP 33704 is 68.1% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has fallen 4 months in a row, and rose in 4 of the last 12 months.

What a typical income covers

30% of the median household income ($107,889) is $2,697 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,370); a 4-bedroom is $2,880.

Rank in Saint Petersburg

9th cheapest of 14 ZIP codes in Saint Petersburg.

Cheaper nearby

ZIP 33714, 3 miles away, rents for 16% less ($1,846/mo), about $4,100 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 33704. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$26,220/yr
At $2,185/mo median
Location
StateFL
CountyPinellas County
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 1.4% YoY), so renters have negotiating leverage.
Based on rent-price momentum (-1.4% YoY, -0.6% MoM), not inventory.
Demographics

Who lives here

ZIP 33704 (Saint Petersburg, FL) is majority owner-occupied, has a large retiree population, has a median income above the national average, 57.8% of residents hold a bachelor's degree or higher.

Population
16,232
Median income
$107,889
Median age
48
Renters
34%
Age distribution
16.1%
14.4%
30.1%
18.6%
20.9%
Under 1816.1%
18–3414.4%
35–5430.1%
55–6418.6%
65+20.9%
Gender
46.4%
53.6%
Male46.4%
Female53.6%
Race & ethnicity
83.4%
White83.4%
Black3.7%
Hispanic7.2%
Asian2.6%
Other3.1%
Education (25+)
14.8%
25%
57.8%
No HS diploma2.4%
HS diploma14.8%
Some college25%
Bachelor's+57.8%
Housing tenure
66%
34%
Owner66%
Renter34%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 33704 in Saint Petersburg, FL has changed in 5 years

Rent
$1,521 → $2,185
up 43.7%
Income
$89,120 → $107,889
up 21.1%
Population
16,059 → 16,232
up 1.1%
Renter share
30.1% → 34%
+3.9 pts
Bachelor's+
57.6% → 57.8%
+0.2 pts

Across the past five years, the going rent in ZIP 33704 in Saint Petersburg, FL has shifted from $1,521 to $2,185, up 43.7% since 2021. Census figures show median household income at $107,889 today, compared with $89,120 five years earlier. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 33704 in Saint Petersburg, FL adding about 173 residents over the five-year window, up 1.1% on net. The renter share has risen from 30.1% to 34%, with owner-occupied housing accounting for the remainder. The combined trend lines point to a market that has changed measurably from where it stood in early 2021.

Community

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About renting in ZIP 33704

Last updated: October 17, 2026

ZIP code 33704 covers Saint Petersburg, FL. The median rent here is $2,185/mo as of October 2026. A 1-bedroom rents for a median of $1,590/mo. A 2-bedroom rents for a median of $1,850/mo.

At 24% of local median household income ($107,889/yr), ZIP 33704 ranks as affordable compared to the national benchmark of 30%. Rents have decreased 1.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 33704?

To keep rent at or below 30% of gross income, you would need to earn at least $87,000/year (about $42/hour full-time) to afford the median rent of $2,185/mo in ZIP 33704. The local median household income is $107,889/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 33704?

Rent in ZIP 33704 has fallen 1.4% over the past year as of September 2026. It sits 2.6% below its high of $2,244 in May 2026.

When is the cheapest time to rent in ZIP 33704?

Asking rents in ZIP 33704 are usually lowest in November, about 0.6% below their yearly trend, and highest in August, about 0.5% above it. At today's median that is a gap of roughly $24 a month. This pattern comes from 11 years of Zillow rent data.

Has rent outpaced income in ZIP 33704?

Yes. From 2019 to 2024, rent in ZIP 33704 rose 68.7% while median household income rose 29.9%, from $83,031 to $107,889. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 33704 compare to other ZIPs in Florida?

ZIP 33704 is in the middle among Florida ZIP codes for rent, ranking #269 of 656 at $2,185/mo. Over the year to September 2026, rent in ZIP 33704 changed -1.4%, against a typical +1.8% across the 623 Florida ZIP codes Zillow tracks.

How does ZIP 33704 compare to the rest of Saint Petersburg?

At $2,185/mo, ZIP 33704 is $146 above the Saint Petersburg citywide median of $2,039/mo. It is the 9th cheapest of 14 ZIP codes in Saint Petersburg.
Income Affordability
24%
VERY AFFORDABLE

At $2,185/mo, rent takes ~24% of ZIP 33704's median household income ($107,889/yr). The standard benchmark is 30%.

ZIP 33704 24%Benchmark 30%
State income taxNone
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