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ZIP Code · KY

ZIP 42104

Pop. 42,076·Warren County·53rd most expensive ZIP in Kentucky
Median rent (all units)
$1,336/mo
Year-over-Year
+10.7%
Month-over-Month
+1.9%
vs US Median
-$629
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 42104 · $1,336
More affordable than 85% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$920
1 BR
$1,010
2 BR
$1,190
3 BR
$1,430
4 BR+
$1,860
Research median
$1,190/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$16,032/yr
At $1,336/mo median
Location
StateKY
CountyWarren County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 10.7% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+10.7% YoY, +1.9% MoM), not inventory.
Demographics

Who lives here

ZIP 42104 (Bowling Green, KY) is majority owner-occupied, 40.8% of residents hold a bachelor's degree or higher.

Population
42,076
Median income
$75,164
Median age
37
Renters
38.3%
Age distribution
24.2%
23.6%
25.7%
14.9%
Under 1824.2%
18–3423.6%
35–5425.7%
55–6411.7%
65+14.9%
Gender
48.1%
51.9%
Male48.1%
Female51.9%
Race & ethnicity
75.6%
White75.6%
Black7%
Hispanic4.5%
Asian8.4%
Other4.5%
Education (25+)
24.1%
25.3%
40.8%
No HS diploma9.8%
HS diploma24.1%
Some college25.3%
Bachelor's+40.8%
Housing tenure
61.7%
38.3%
Owner61.7%
Renter38.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 42104 in Bowling Green, KY has changed in 5 years

Income
$66,213 → $75,164
up 13.5%
Population
37,912 → 42,076
up 11.0%
Renter share
36.5% → 38.3%
+1.8 pts
Bachelor's+
39.8% → 40.8%
+1.0 pts
Median age
37.6 → 37
-0.6 yrs

On the earnings side, the typical household in ZIP 42104 in Bowling Green, KY now reports about $75,164, up from $66,213 in 2021. The population has grown by 11.0% since 2021, moving from about 37,912 residents to roughly 42,076. Renters now make up 38.3% of households, compared with 36.5% five years ago.

Community

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Local insights

Tips for renters in ZIP 42104

About renting in ZIP 42104

Last updated: July 20, 2026

ZIP code 42104 covers Bowling Green, KY. The median rent here is $1,336/mo as of July 2026. A 1-bedroom rents for a median of $1,010/mo. A 2-bedroom rents for a median of $1,190/mo.

At 21% of local median household income ($75,164/yr), ZIP 42104 ranks as affordable compared to the national benchmark of 30%. Rents have increased 10.7% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 42104?

As of July 20, 2026, the median monthly rent in ZIP 42104 (Bowling Green, KY) is $1,336. This is based on aggregated data from public sources and community submissions.

How does ZIP 42104 rent compare to the US average?

ZIP 42104's median rent of $1,336/mo is $629 (32%) below the US national median of $1,965/mo.

How does ZIP 42104 compare to other ZIPs in Kentucky?

ZIP 42104 falls in the middle range for Kentucky, ranking #53 out of 83 ZIPs at $1,336/mo.

How much income do you need to rent in ZIP 42104?

To keep rent at or below 30% of gross income, you would need to earn at least $53,000/year (~$25/hour full-time) to afford the median rent of $1,336/mo in ZIP 42104. The local median household income is $75,164/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 42104?

Rent in ZIP 42104 has increased 10.7% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 42104 an affordable place to rent?

ZIP 42104 is considered very affordable for renters. At $1,336/mo, rent takes approximately 21% of the local median household income ($75,164/yr). The standard benchmark is 30%. ZIP 42104 falls comfortably within that range.

What percentage of ZIP 42104 residents rent vs. own?

According to Census data, approximately 38.3% of ZIP 42104 households are renters, while 61.7% are owner-occupied. ZIP 42104 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 42104 compare to the rest of Bowling Green?

ZIP 42104 is pricier than Bowling Green as a whole. At $1,336/mo, it's $52 above the Bowling Green citywide median of $1,284/mo.

When was rent data for ZIP 42104 last updated?

Rent data for ZIP 42104 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
21%
VERY AFFORDABLE

At $1,336/mo, rent takes ~21% of ZIP 42104's median household income ($75,164/yr). The standard benchmark is 30%.

ZIP 42104 21%Benchmark 30%
State income tax4%
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Schools nearby

Public schools near ZIP 42104 (Bowling Green, KY)

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