ZIP Code · WI

ZIP 53066

Part of Oconomowoc, WI

Pop. 37,558·Waukesha County·10th most expensive ZIP in Wisconsin

Median rent (all units)

$1,891/mo

Year-over-Year

+4.2%

Month-over-Month

+0.2%

vs US Median

-$41

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 53066 · $1,891

More expensive than 55% of US ZIP codes · National median $1,932/mo

Rent check

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,120

1 BR

$1,230

2 BR

$1,470

3 BR

$1,820

4 BR+

$1,960

Research median

$1,470/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in ZIP 53066 changed +4.2% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent has risen 5 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($113,114) is $2,828 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,960).

From Zillow's monthly rent index (ZORI) for ZIP 53066. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$22,692/yr

At $1,891/mo median

Location

CityOconomowoc

StateWI

CountyWaukesha County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (4.2% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+4.2% YoY, +0.2% MoM), not inventory.

Demographics

Who lives here

ZIP 53066 (Oconomowoc, WI) is majority owner-occupied, has a large retiree population, has a median income above the national average, 48.2% of residents hold a bachelor's degree or higher.

Population

37,558

Median income

$113,114

Median age

46.1

Renters

21.8%

Age distribution

20%

16.5%

24.7%

17.1%

21.7%

Under 1820%

18–3416.5%

35–5424.7%

55–6417.1%

65+21.7%

Gender

49%

51%

Male49%

Female51%

Race & ethnicity

93.2%

White93.2%

Black1.2%

Hispanic3%

Asian0.5%

Other2.2%

Education (25+)

21.5%

27.8%

48.2%

No HS diploma2.5%

HS diploma21.5%

Some college27.8%

Bachelor's+48.2%

Housing tenure

78.2%

21.8%

Owner78.2%

Renter21.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53066 in Oconomowoc, WI has changed in 5 years

Income

$102,030 → $113,114

up 10.9%

Population

36,416 → 37,558

up 3.1%

Renter share

21.5% → 21.8%

+0.3 pts

Bachelor's+

44.6% → 48.2%

+3.6 pts

Median age

45.1 → 46.1

+1.0 yrs

Household income in the area moved from $102,030 to $113,114 across the same window, up 10.9% versus 2021. Headcount in the area went from 36,416 to 37,558 between 2021 and 2024, a 3.1% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 44.6% to 48.2%.

Community

Discussions about ZIP 53066

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Local insights

Tips for renters in ZIP 53066

About renting in ZIP 53066

Last updated: October 17, 2026

ZIP code 53066 covers Oconomowoc, WI. The median rent here is $1,891/mo as of October 2026. A 1-bedroom rents for a median of $1,230/mo. A 2-bedroom rents for a median of $1,470/mo.

At 20% of local median household income ($113,114/yr), ZIP 53066 ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 53066?

To keep rent at or below 30% of gross income, you would need to earn at least $76,000/year (about $37/hour full-time) to afford the median rent of $1,891/mo in ZIP 53066. The local median household income is $113,114/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 53066?

Rent in ZIP 53066 has risen 4.2% over the past year.

How does ZIP 53066 compare to other ZIPs in Wisconsin?

ZIP 53066 is one of the pricier among Wisconsin ZIP codes for rent, ranking #10 of 103 at $1,891/mo. Over the year to September 2026, rent in ZIP 53066 changed +4.2%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.