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ZIP Code · WI

ZIP 53066

Pop. 37,558·Waukesha County·11th most expensive ZIP in Wisconsin
Median rent (all units)
$1,868/mo
Year-over-Year
+21.9%
Month-over-Month
+1.3%
vs US Median
-$97
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 53066 · $1,868
More expensive than 53% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,120
1 BR
$1,230
2 BR
$1,470
3 BR
$1,820
4 BR+
$1,960
Research median
$1,470/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$22,416/yr
At $1,868/mo median
Location
StateWI
CountyWaukesha County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 21.9% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+21.9% YoY, +1.3% MoM), not inventory.
Demographics

Who lives here

ZIP 53066 (Oconomowoc, WI) is majority owner-occupied, has a large retiree population, has a median income above the national average, 48.2% of residents hold a bachelor's degree or higher.

Population
37,558
Median income
$113,114
Median age
46.1
Renters
21.8%
Age distribution
20%
16.5%
24.7%
17.1%
21.7%
Under 1820%
18–3416.5%
35–5424.7%
55–6417.1%
65+21.7%
Gender
49%
51%
Male49%
Female51%
Race & ethnicity
93.2%
White93.2%
Black1.2%
Hispanic3%
Asian0.5%
Other2.2%
Education (25+)
21.5%
27.8%
48.2%
No HS diploma2.5%
HS diploma21.5%
Some college27.8%
Bachelor's+48.2%
Housing tenure
78.2%
21.8%
Owner78.2%
Renter21.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53066 in Oconomowoc, WI has changed in 5 years

Income
$102,030 → $113,114
up 10.9%
Population
36,416 → 37,558
up 3.1%
Renter share
21.5% → 21.8%
+0.3 pts
Bachelor's+
44.6% → 48.2%
+3.6 pts
Median age
45.1 → 46.1
+1.0 yrs

Household income in the area moved from $102,030 to $113,114 across the same window, up 10.9% versus 2021. Headcount in the area went from 36,416 to 37,558 between 2021 and 2024, a 3.1% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 44.6% to 48.2%.

Community

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Local insights

Tips for renters in ZIP 53066

About renting in ZIP 53066

Last updated: July 20, 2026

ZIP code 53066 covers Oconomowoc, WI. The median rent here is $1,868/mo as of July 2026. A 1-bedroom rents for a median of $1,230/mo. A 2-bedroom rents for a median of $1,470/mo.

At 20% of local median household income ($113,114/yr), ZIP 53066 ranks as affordable compared to the national benchmark of 30%. Rents have increased 21.9% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 53066?

As of July 20, 2026, the median monthly rent in ZIP 53066 (Oconomowoc, WI) is $1,868. This is based on aggregated data from public sources and community submissions.

How does ZIP 53066 rent compare to the US average?

ZIP 53066's median rent of $1,868/mo is $97 (5%) below the US national median of $1,965/mo.

How does ZIP 53066 compare to other ZIPs in Wisconsin?

ZIP 53066 is one of the pricier ZIP codes in Wisconsin, ranking #11 out of 107 ZIPs tracked at $1,868/mo.

How much income do you need to rent in ZIP 53066?

To keep rent at or below 30% of gross income, you would need to earn at least $75,000/year (~$36/hour full-time) to afford the median rent of $1,868/mo in ZIP 53066. The local median household income is $113,114/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 53066?

Rent in ZIP 53066 has increased 21.9% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 53066 an affordable place to rent?

ZIP 53066 is considered very affordable for renters. At $1,868/mo, rent takes approximately 20% of the local median household income ($113,114/yr). The standard benchmark is 30%. ZIP 53066 falls comfortably within that range.

What percentage of ZIP 53066 residents rent vs. own?

According to Census data, approximately 21.8% of ZIP 53066 households are renters, while 78.2% are owner-occupied. ZIP 53066 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 53066 compare to the rest of Oconomowoc?

ZIP 53066 is pricier than Oconomowoc as a whole. At $1,868/mo, it's $6 above the Oconomowoc citywide median of $1,862/mo.

When was rent data for ZIP 53066 last updated?

Rent data for ZIP 53066 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
20%
VERY AFFORDABLE

At $1,868/mo, rent takes ~20% of ZIP 53066's median household income ($113,114/yr). The standard benchmark is 30%.

ZIP 53066 20%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 53066 (Oconomowoc, WI)

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