ZIP Code · NE

ZIP 68104

Part of Omaha, NE
Pop. 36,673·Douglas County·15th most expensive ZIP in Nebraska
Median rent (all units)
$1,548/mo
Year-over-Year
+4.6%
Month-over-Month
+1.0%
vs US Median
-$384
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 68104 · $1,548
More affordable than 69% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,000
1 BR
$1,050
2 BR
$1,250
3 BR
$1,660
4 BR+
$1,870
Research median
$1,250/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

February. Asking rents in ZIP 68104 usually run 1.5% below trend in February and 1.1% above it in July, about $40 a month apart at today's median. Based on 10 years of data.

Compared with the peak

Rent in ZIP 68104 is at its highest level since Zillow's records here began in April 2016.

Past year vs. the rest of Nebraska

Rent in ZIP 68104 changed +4.6% over the year to September 2026. Across the 47 Nebraska ZIP codes Zillow tracks, the typical change was +2.3%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 68104 rose 48% while median household income rose 24.5% ($48,620 to $60,549). Rent outpaced income.

Since before the pandemic

Rent in ZIP 68104 is 58% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has risen 8 months in a row, and rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($60,549) is $1,514 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,250); a 3-bedroom is $1,660.

Rank in Omaha

15th cheapest of 24 ZIP codes in Omaha.

Cheaper nearby

ZIP 68132, 2 miles away, rents for 22% less ($1,205/mo), about $4,100 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 68104. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$18,576/yr
At $1,548/mo median
Location
CityOmaha
StateNE
CountyDouglas County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 4.6% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+4.6% YoY, +1.0% MoM), not inventory.
Demographics

Who lives here

ZIP 68104 (Omaha, NE) is majority owner-occupied, has a median income below the national average, 29.9% of residents hold a bachelor's degree or higher.

Population
36,673
Median income
$60,549
Median age
35.9
Renters
42.2%
Age distribution
23.7%
24.7%
25.9%
13%
12.7%
Under 1823.7%
18–3424.7%
35–5425.9%
55–6413%
65+12.7%
Gender
49.6%
50.4%
Male49.6%
Female50.4%
Race & ethnicity
49.1%
25.4%
White49.1%
Black25.4%
Hispanic8%
Asian11.6%
Other5.8%
Education (25+)
16.7%
27.5%
25.9%
29.9%
No HS diploma16.7%
HS diploma27.5%
Some college25.9%
Bachelor's+29.9%
Housing tenure
57.8%
42.2%
Owner57.8%
Renter42.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 68104 in Omaha, NE has changed in 5 years

Rent
$1,025 → $1,548
up 51.0%
Income
$51,769 → $60,549
up 17.0%
Population
37,274 → 36,673
down 1.6%
Renter share
40.9% → 42.2%
+1.3 pts
Bachelor's+
30.2% → 29.9%
-0.3 pts

Compared with 2021, rent in ZIP 68104 in Omaha, NE has increased by $523 per month, settling near $1,548 after starting the period at $1,025. Household income in the area moved from $51,769 to $60,549 across the same window, up 17.0% versus 2021. Rent outpaced income growth by roughly 34.0 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 37,274 to 36,673 between 2021 and 2024, a 1.6% change. Reading these numbers side by side helps frame whether current listings in ZIP 68104 in Omaha, NE look reasonable against where the market sat half a decade ago.

Community

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About renting in ZIP 68104

Last updated: October 17, 2026

ZIP code 68104 covers Omaha, NE. The median rent here is $1,548/mo as of October 2026. A 1-bedroom rents for a median of $1,050/mo. A 2-bedroom rents for a median of $1,250/mo.

At 31% of local median household income ($60,549/yr), ZIP 68104 ranks as moderate compared to the national benchmark of 30%. Rents have increased 4.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 68104?

To keep rent at or below 30% of gross income, you would need to earn at least $62,000/year (about $30/hour full-time) to afford the median rent of $1,548/mo in ZIP 68104. The local median household income is $60,549/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 68104?

Rent in ZIP 68104 has risen 4.6% over the past year as of September 2026. That is the highest level since Zillow's records here began in April 2016.

When is the cheapest time to rent in ZIP 68104?

Asking rents in ZIP 68104 are usually lowest in February, about 1.5% below their yearly trend, and highest in July, about 1.1% above it. At today's median that is a gap of roughly $40 a month. This pattern comes from 10 years of Zillow rent data.

Has rent outpaced income in ZIP 68104?

Yes. From 2019 to 2024, rent in ZIP 68104 rose 48% while median household income rose 24.5%, from $48,620 to $60,549. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 68104 compare to other ZIPs in Nebraska?

ZIP 68104 is one of the pricier among Nebraska ZIP codes for rent, ranking #15 of 52 at $1,548/mo. Over the year to September 2026, rent in ZIP 68104 changed +4.6%, against a typical +2.3% across the 47 Nebraska ZIP codes Zillow tracks.

How does ZIP 68104 compare to the rest of Omaha?

At $1,548/mo, ZIP 68104 is $159 above the Omaha citywide median of $1,389/mo. It is the 15th cheapest of 24 ZIP codes in Omaha.
Income Affordability
31%
MODERATE

At $1,548/mo, rent takes ~31% of ZIP 68104's median household income ($60,549/yr). The standard benchmark is 30%.

ZIP 68104 31%Benchmark 30%
State income tax2.46–5.84%
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Schools nearby

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