ZIP Code · AR

ZIP 72120

Part of Sherwood, AR

Pop. 34,365·Pulaski County·29th most expensive ZIP in Arkansas

Median rent (all units)

$1,359/mo

Year-over-Year

+1.9%

Month-over-Month

+0.4%

vs US Median

-$573

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 72120 · $1,359

More affordable than 83% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$990

1 BR

$1,000

2 BR

$1,160

3 BR

$1,560

4 BR+

$1,840

Research median

$1,160/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 72120 is 0.3% below its high of $1,363 in April 2026, at $1,359 as of September 2026.

Past year vs. the rest of Arkansas

Rent in ZIP 72120 changed +1.9% over the year to September 2026. Across the 44 Arkansas ZIP codes Zillow tracks, the typical change was +2.4%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 72120 rose 34.3% while median household income rose 16.9% ($65,516 to $76,598). Rent outpaced income.

Since before the pandemic

Rent in ZIP 72120 is 41.6% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has risen 2 months in a row, and rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($76,598) is $1,915 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,840).

Cheaper nearby

ZIP 72076, 6 miles away, rents for 12% less ($1,200/mo), about $1,900 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 72120. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$16,308/yr

At $1,359/mo median

Location

CitySherwood

StateAR

CountyPulaski County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (1.9% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+1.9% YoY, +0.4% MoM), not inventory.

Demographics

Who lives here

ZIP 72120 (Sherwood, AR) is majority owner-occupied, 36.5% of residents hold a bachelor's degree or higher.

Population

34,365

Median income

$76,598

Median age

42.6

Renters

28.5%

Age distribution

20.2%

19.6%

26.9%

14.2%

19.1%

Under 1820.2%

18–3419.6%

35–5426.9%

55–6414.2%

65+19.1%

Gender

48.1%

51.9%

Male48.1%

Female51.9%

Race & ethnicity

65.9%

25%

White65.9%

Black25%

Hispanic4.3%

Asian1%

Other3.8%

Education (25+)

25.7%

33.6%

36.5%

No HS diploma4.2%

HS diploma25.7%

Some college33.6%

Bachelor's+36.5%

Housing tenure

71.5%

28.5%

Owner71.5%

Renter28.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 72120 in Sherwood, AR has changed in 5 years

Rent

$1,016 → $1,359

up 33.8%

Income

$67,133 → $76,598

up 14.1%

Population

33,397 → 34,365

up 2.9%

Renter share

29.2% → 28.5%

-0.7 pts

Bachelor's+

34.8% → 36.5%

+1.7 pts

Compared with 2021, rent in ZIP 72120 in Sherwood, AR has increased by $343 per month, settling near $1,359 after starting the period at $1,016. Census figures show median household income at $76,598 today, compared with $67,133 five years earlier. Rent outpaced income growth by roughly 19.7 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 33,397 to 34,365 between 2021 and 2024, a 2.9% change. The combined trend lines point to a market that has changed measurably from where it stood in early 2021.

Community

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Local insights

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About renting in ZIP 72120

Last updated: October 17, 2026

ZIP code 72120 covers Sherwood, AR. The median rent here is $1,359/mo as of October 2026. A 1-bedroom rents for a median of $1,000/mo. A 2-bedroom rents for a median of $1,160/mo.

At 21% of local median household income ($76,598/yr), ZIP 72120 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.9% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 72120?

To keep rent at or below 30% of gross income, you would need to earn at least $54,000/year (about $26/hour full-time) to afford the median rent of $1,359/mo in ZIP 72120. The local median household income is $76,598/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 72120?

Rent in ZIP 72120 has risen 1.9% over the past year as of September 2026. It sits 0.3% below its high of $1,363 in April 2026.

Has rent outpaced income in ZIP 72120?

Yes. From 2019 to 2024, rent in ZIP 72120 rose 34.3% while median household income rose 16.9%, from $65,516 to $76,598. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 72120 compare to other ZIPs in Arkansas?

ZIP 72120 is in the middle among Arkansas ZIP codes for rent, ranking #29 of 61 at $1,359/mo. Over the year to September 2026, rent in ZIP 72120 changed +1.9%, against a typical +2.4% across the 44 Arkansas ZIP codes Zillow tracks.