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ZIP Code · TX

ZIP 78504

Part of McAllen, TX
Pop. 63,094·Hidalgo County·327th most expensive ZIP in Texas
Median rent (all units)
$1,623/mo
Year-over-Year
+13.9%
Month-over-Month
+1.4%
vs US Median
-$342
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 78504 · $1,623
More affordable than 65% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,050
1 BR
$1,050
2 BR
$1,320
3 BR
$1,710
4 BR+
$1,900
Research median
$1,320/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$19,476/yr
At $1,623/mo median
Location
StateTX
CountyHidalgo County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 13.9% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+13.9% YoY, +1.4% MoM), not inventory.
Demographics

Who lives here

ZIP 78504 (McAllen, TX) is majority owner-occupied, has a large share of families with children, 39.5% of residents hold a bachelor's degree or higher.

Population
63,094
Median income
$81,905
Median age
32.5
Renters
30.1%
Age distribution
29.4%
24%
26.9%
Under 1829.4%
18–3424%
35–5426.9%
55–649.3%
65+10.4%
Gender
49.8%
50.2%
Male49.8%
Female50.2%
Race & ethnicity
34.4%
82.4%
White34.4%
Black0.9%
Hispanic82.4%
Asian4.7%
Education (25+)
13.2%
19.9%
27.4%
39.5%
No HS diploma13.2%
HS diploma19.9%
Some college27.4%
Bachelor's+39.5%
Housing tenure
69.9%
30.1%
Owner69.9%
Renter30.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 78504 in McAllen, TX has changed in 5 years

Income
$68,024 → $81,905
up 20.4%
Population
60,740 → 63,094
up 3.9%
Renter share
32.3% → 30.1%
-2.2 pts
Bachelor's+
37% → 39.5%
+2.5 pts
Median age
30.6 → 32.5
+1.9 yrs

On the earnings side, the typical household in ZIP 78504 in McAllen, TX now reports about $81,905, up from $68,024 in 2021. Census counts show ZIP 78504 in McAllen, TX adding about 2,354 residents over the five-year window, up 3.9% on net. The renter share has eased from 32.3% to 30.1%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 37% to 39.5% across the same window.

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Local insights

Tips for renters in ZIP 78504

About renting in ZIP 78504

Last updated: July 20, 2026

ZIP code 78504 covers McAllen, TX. The median rent here is $1,623/mo as of July 2026. A 1-bedroom rents for a median of $1,050/mo. A 2-bedroom rents for a median of $1,320/mo.

At 24% of local median household income ($81,905/yr), ZIP 78504 ranks as affordable compared to the national benchmark of 30%. Rents have increased 13.9% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 78504?

As of July 20, 2026, the median monthly rent in ZIP 78504 (McAllen, TX) is $1,623. This is based on aggregated data from public sources and community submissions.

How does ZIP 78504 rent compare to the US average?

ZIP 78504's median rent of $1,623/mo is $342 (17%) below the US national median of $1,965/mo.

How does ZIP 78504 compare to other ZIPs in Texas?

ZIP 78504 falls in the middle range for Texas, ranking #327 out of 689 ZIPs at $1,623/mo.

How much income do you need to rent in ZIP 78504?

To keep rent at or below 30% of gross income, you would need to earn at least $65,000/year (~$31/hour full-time) to afford the median rent of $1,623/mo in ZIP 78504. The local median household income is $81,905/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 78504?

Rent in ZIP 78504 has increased 13.9% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 78504 an affordable place to rent?

ZIP 78504 is considered very affordable for renters. At $1,623/mo, rent takes approximately 24% of the local median household income ($81,905/yr). The standard benchmark is 30%. ZIP 78504 falls comfortably within that range.

What percentage of ZIP 78504 residents rent vs. own?

According to Census data, approximately 30.1% of ZIP 78504 households are renters, while 69.9% are owner-occupied. ZIP 78504 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 78504 compare to the rest of McAllen?

ZIP 78504 is pricier than McAllen as a whole. At $1,623/mo, it's $340 above the McAllen citywide median of $1,283/mo.

When was rent data for ZIP 78504 last updated?

Rent data for ZIP 78504 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
24%
VERY AFFORDABLE

At $1,623/mo, rent takes ~24% of ZIP 78504's median household income ($81,905/yr). The standard benchmark is 30%.

ZIP 78504 24%Benchmark 30%
State income taxNone
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Schools nearby

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