ZIP Code · TX

ZIP 79106

Part of Amarillo, TX

Pop. 26,161·Potter County·664th most expensive ZIP in Texas

Median rent (all units)

$1,086/mo

Year-over-Year

+7.6%

Month-over-Month

+2.0%

vs US Median

-$846

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 79106 · $1,086

More affordable than 96% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$770

1 BR

$900

2 BR

$1,100

3 BR

$1,500

4 BR+

$1,730

Research median

$1,100/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 79106 is at its highest level since Zillow's records here began in January 2023.

Past year vs. the rest of Texas

Rent in ZIP 79106 changed +7.6% over the year to September 2026. Across the 629 Texas ZIP codes Zillow tracks, the typical change was +1.2%.

Recent direction

Rent has risen 5 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($59,493) is $1,487 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,100); a 3-bedroom is $1,500.

Rank in Amarillo

1st cheapest of 7 ZIP codes in Amarillo.

From Zillow's monthly rent index (ZORI) for ZIP 79106. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$13,032/yr

At $1,086/mo median

Location

CityAmarillo

StateTX

CountyPotter County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 7.6% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+7.6% YoY, +2.0% MoM), not inventory.

Demographics

Who lives here

ZIP 79106 (Amarillo, TX) is roughly split between renters and owners, has a median income below the national average, 28.2% of residents hold a bachelor's degree or higher.

Population

26,161

Median income

$59,493

Median age

36.4

Renters

48.4%

Age distribution

24.3%

24%

23.8%

17.8%

Under 1824.3%

18–3424%

35–5423.8%

55–6410.1%

65+17.8%

Gender

47.9%

52.1%

Male47.9%

Female52.1%

Race & ethnicity

70.6%

32.2%

White70.6%

Black4.8%

Hispanic32.2%

Asian1.4%

Education (25+)

27.9%

32.4%

28.2%

No HS diploma11.6%

HS diploma27.9%

Some college32.4%

Bachelor's+28.2%

Housing tenure

51.6%

48.4%

Owner51.6%

Renter48.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 79106 in Amarillo, TX has changed in 5 years

Rent

$946 → $1,086

up 14.8%

Income

$46,250 → $59,493

up 28.6%

Population

27,668 → 26,161

down 5.4%

Renter share

51.5% → 48.4%

-3.1 pts

Bachelor's+

24.4% → 28.2%

+3.8 pts

Median age

33.3 → 36.4

+3.1 yrs

Compared with 2023, rent in ZIP 79106 in Amarillo, TX has increased by $140 per month, settling near $1,086 after starting the period at $946. On the earnings side, the typical household in ZIP 79106 in Amarillo, TX now reports about $59,493, up from $46,250 in 2021. Income growth outran rent by about 13.8 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 27,668 to 26,161 between 2021 and 2024, a 5.4% change. About 48.4% of households rent today, against 51.5% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 24.4% to 28.2%. For context, the 2023 to 2026 window covers an unusually volatile run for US rents nationally, and ZIP 79106 in Amarillo, TX reflects that arc in its own way.

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About renting in ZIP 79106

Last updated: October 17, 2026

ZIP code 79106 covers Amarillo, TX. The median rent here is $1,086/mo as of October 2026. A 1-bedroom rents for a median of $900/mo. A 2-bedroom rents for a median of $1,100/mo.

At 22% of local median household income ($59,493/yr), ZIP 79106 ranks as affordable compared to the national benchmark of 30%. Rents have increased 7.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 79106?

To keep rent at or below 30% of gross income, you would need to earn at least $43,000/year (about $21/hour full-time) to afford the median rent of $1,086/mo in ZIP 79106. The local median household income is $59,493/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 79106?

Rent in ZIP 79106 has risen 7.6% over the past year as of September 2026. That is the highest level since Zillow's records here began in January 2023.

How does ZIP 79106 compare to other ZIPs in Texas?

ZIP 79106 is one of the more affordable among Texas ZIP codes for rent, ranking #664 of 693 at $1,086/mo. Over the year to September 2026, rent in ZIP 79106 changed +7.6%, against a typical +1.2% across the 629 Texas ZIP codes Zillow tracks.