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ZIP Code · CA

ZIP 91104

Part of Pasadena, CA
Pop. 35,937·Los Angeles County·464th most expensive ZIP in California
Median rent (all units)
$2,772/mo
Year-over-Year
+6.2%
Month-over-Month
+2.8%
vs US Median
+$807
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 91104 · $2,772
More expensive than 86% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,960
1 BR
$2,200
2 BR
$2,740
3 BR
$3,470
4 BR+
$3,870
Research median
$2,740/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$33,264/yr
At $2,772/mo median
Location
StateCA
CountyLos Angeles County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 6.2% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+6.2% YoY, +2.8% MoM), not inventory.
Demographics

Who lives here

ZIP 91104 (Pasadena, CA) is majority owner-occupied, has a median income above the national average, 50% of residents hold a bachelor's degree or higher.

Population
35,937
Median income
$105,958
Median age
41.7
Renters
44.6%
Age distribution
20.2%
20.1%
29.3%
14.5%
16%
Under 1820.2%
18–3420.1%
35–5429.3%
55–6414.5%
65+16%
Gender
47.8%
52.2%
Male47.8%
Female52.2%
Race & ethnicity
42.1%
39%
White42.1%
Black5.8%
Hispanic39%
Asian10.3%
Other2.8%
Education (25+)
13.8%
16.3%
20%
50%
No HS diploma13.8%
HS diploma16.3%
Some college20%
Bachelor's+50%
Housing tenure
55.4%
44.6%
Owner55.4%
Renter44.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 91104 in Pasadena, CA has changed in 5 years

Rent
$1,935 → $2,772
up 43.3%
Income
$85,049 → $105,958
up 24.6%
Population
37,619 → 35,937
down 4.5%
Renter share
47.4% → 44.6%
-2.8 pts
Bachelor's+
46.3% → 50%
+3.7 pts
Median age
40.2 → 41.7
+1.5 yrs

Five years ago, renters in ZIP 91104 in Pasadena, CA paid around $1,935 a month. That figure now sits near $2,772, up 43.3% from the 2021 baseline. Household income in the area moved from $85,049 to $105,958 across the same window, up 24.6% versus 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 91104 in Pasadena, CA losing about 1,682 residents over the five-year window, down 4.5% on net. The renter share has eased from 47.4% to 44.6%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 46.3% to 50% across the same window. Reading these numbers side by side helps frame whether current listings in ZIP 91104 in Pasadena, CA look reasonable against where the market sat half a decade ago.

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Local insights

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About renting in ZIP 91104

Last updated: July 20, 2026

ZIP code 91104 covers Pasadena, CA. The median rent here is $2,772/mo as of July 2026. A 1-bedroom rents for a median of $2,200/mo. A 2-bedroom rents for a median of $2,740/mo.

At 31% of local median household income ($105,958/yr), ZIP 91104 ranks as moderate compared to the national benchmark of 30%. Rents have increased 6.2% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 91104?

As of July 20, 2026, the median monthly rent in ZIP 91104 (Pasadena, CA) is $2,772. This is based on aggregated data from public sources and community submissions.

How does ZIP 91104 rent compare to the US average?

ZIP 91104's median rent of $2,772/mo is $807 (41%) above the US national median of $1,965/mo.

How does ZIP 91104 compare to other ZIPs in California?

ZIP 91104 falls in the middle range for California, ranking #464 out of 907 ZIPs at $2,772/mo.

How much income do you need to rent in ZIP 91104?

To keep rent at or below 30% of gross income, you would need to earn at least $111,000/year (~$53/hour full-time) to afford the median rent of $2,772/mo in ZIP 91104. The local median household income is $105,958/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 91104?

Rent in ZIP 91104 has increased 6.2% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 91104 an affordable place to rent?

ZIP 91104 is considered moderate for renters. At $2,772/mo, rent takes approximately 31% of the local median household income ($105,958/yr). The standard benchmark is 30%. ZIP 91104 slightly exceeds that threshold, so budgeting carefully matters here.

What percentage of ZIP 91104 residents rent vs. own?

According to Census data, approximately 44.6% of ZIP 91104 households are renters, while 55.4% are owner-occupied. ZIP 91104 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 91104 compare to the rest of Pasadena?

ZIP 91104 is more affordable than Pasadena overall. At $2,772/mo, it's $167 below the Pasadena citywide median of $2,939/mo.

When was rent data for ZIP 91104 last updated?

Rent data for ZIP 91104 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
31%
MODERATE

At $2,772/mo, rent takes ~31% of ZIP 91104's median household income ($105,958/yr). The standard benchmark is 30%.

ZIP 91104 31%Benchmark 30%
State income tax1–13.3%
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Schools nearby

Public schools near ZIP 91104 (Pasadena, CA)

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