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ZIP Code · CA

ZIP 91910

Pop. 77,123·San Diego County·582nd most expensive ZIP in California
Median rent (all units)
$2,585/mo
Year-over-Year
+3.2%
Month-over-Month
-0.7%
vs US Median
+$620
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 91910 · $2,585
More expensive than 81% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$2,120
1 BR
$2,280
2 BR
$2,780
3 BR
$3,700
4 BR+
$4,490
Research median
$2,780/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$31,020/yr
At $2,585/mo median
Location
StateCA
CountySan Diego County
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+3.2% YoY, -0.7% MoM), not inventory.
Demographics

Who lives here

ZIP 91910 (Chula Vista, CA) is roughly split between renters and owners, has a median income above the national average, 28.6% of residents hold a bachelor's degree or higher.

Population
77,123
Median income
$90,222
Median age
38
Renters
50%
Age distribution
21.9%
23.7%
25.5%
12.6%
16.3%
Under 1821.9%
18–3423.7%
35–5425.5%
55–6412.6%
65+16.3%
Gender
51.5%
48.5%
Male51.5%
Female48.5%
Race & ethnicity
28.6%
65.7%
White28.6%
Black3.4%
Hispanic65.7%
Asian10.4%
Education (25+)
16.4%
21.9%
33.1%
28.6%
No HS diploma16.4%
HS diploma21.9%
Some college33.1%
Bachelor's+28.6%
Housing tenure
50%
50%
Owner50%
Renter50%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 91910 in Chula Vista, CA has changed in 5 years

Rent
$1,881 → $2,585
up 37.4%
Income
$77,005 → $90,222
up 17.2%
Population
76,291 → 77,123
up 1.1%
Renter share
48.7% → 50%
+1.3 pts
Bachelor's+
26.1% → 28.6%
+2.5 pts

Since 2021, the typical rent in ZIP 91910 in Chula Vista, CA has climbed from $1,881 to $2,585, a 37.4% change over five years. Household income in the area moved from $77,005 to $90,222 across the same window, up 17.2% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 1.1% since 2021, moving from about 76,291 residents to roughly 77,123. College-educated residents now make up 28.6% of adults here, versus 26.1% in 2021. Reading these numbers side by side helps frame whether current listings in ZIP 91910 in Chula Vista, CA look reasonable against where the market sat half a decade ago.

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Local insights

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About renting in ZIP 91910

Last updated: July 20, 2026

ZIP code 91910 covers Chula Vista, CA. The median rent here is $2,585/mo as of July 2026. A 1-bedroom rents for a median of $2,280/mo. A 2-bedroom rents for a median of $2,780/mo.

At 34% of local median household income ($90,222/yr), ZIP 91910 ranks as moderate compared to the national benchmark of 30%. Rents have increased 3.2% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 91910?

As of July 20, 2026, the median monthly rent in ZIP 91910 (Chula Vista, CA) is $2,585. This is based on aggregated data from public sources and community submissions.

How does ZIP 91910 rent compare to the US average?

ZIP 91910's median rent of $2,585/mo is $620 (32%) above the US national median of $1,965/mo.

How does ZIP 91910 compare to other ZIPs in California?

ZIP 91910 falls in the middle range for California, ranking #582 out of 907 ZIPs at $2,585/mo.

How much income do you need to rent in ZIP 91910?

To keep rent at or below 30% of gross income, you would need to earn at least $103,000/year (~$50/hour full-time) to afford the median rent of $2,585/mo in ZIP 91910. The local median household income is $90,222/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 91910?

Rent in ZIP 91910 has increased 3.2% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 91910 an affordable place to rent?

ZIP 91910 is considered moderate for renters. At $2,585/mo, rent takes approximately 34% of the local median household income ($90,222/yr). The standard benchmark is 30%. ZIP 91910 slightly exceeds that threshold, so budgeting carefully matters here.

What percentage of ZIP 91910 residents rent vs. own?

According to Census data, approximately 50% of ZIP 91910 households are renters, while 50% are owner-occupied. ZIP 91910 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 91910 compare to the rest of Chula Vista?

ZIP 91910 is more affordable than Chula Vista overall. At $2,585/mo, it's $423 below the Chula Vista citywide median of $3,008/mo.

When was rent data for ZIP 91910 last updated?

Rent data for ZIP 91910 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
34%
MODERATE

At $2,585/mo, rent takes ~34% of ZIP 91910's median household income ($90,222/yr). The standard benchmark is 30%.

ZIP 91910 34%Benchmark 30%
State income tax1–13.3%
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Schools nearby

Public schools near ZIP 91910 (Chula Vista, CA)

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