ZIP 91910
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12-month history
Last updated: October 17, 2026
What the numbers show
May. Asking rents in ZIP 91910 usually run 0.7% below trend in May and 0.8% above it in October, about $39 a month apart at today's median. Based on 9 years of data.
Rent in ZIP 91910 is at its highest level since Zillow's records here began in May 2017.
Rent in ZIP 91910 changed +3.2% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.
From 2019 to 2024, rent in ZIP 91910 rose 45.4% while median household income rose 37% ($65,847 to $90,222). Rent outpaced income.
Rent in ZIP 91910 is 44.7% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent has risen 4 months in a row, and rose in 8 of the last 12 months.
30% of the median household income ($90,222) is $2,256 a month. That covers HUD's Fair Market Rent for up to a studio ($2,120); a 1-bedroom is $2,280.
1st cheapest of 5 ZIP codes in Chula Vista.
ZIP 92113, 5 miles away, rents for 15% less ($2,216/mo), about $4,700 a year in savings.
From Zillow's monthly rent index (ZORI) for ZIP 91910. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
Who lives here
ZIP 91910 (Chula Vista, CA) is roughly split between renters and owners, has a median income above the national average, 28.6% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How ZIP 91910 in Chula Vista, CA has changed in 5 years
Since 2021, the typical rent in ZIP 91910 in Chula Vista, CA has climbed from $1,952 to $2,609, a 33.7% change over five years. Household income in the area moved from $77,005 to $90,222 across the same window, up 17.2% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 1.1% since 2021, moving from about 76,291 residents to roughly 77,123. College-educated residents now make up 28.6% of adults here, versus 26.1% in 2021. Reading these numbers side by side helps frame whether current listings in ZIP 91910 in Chula Vista, CA look reasonable against where the market sat half a decade ago.
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Tips for renters in ZIP 91910
Last updated: October 17, 2026
ZIP code 91910 covers Chula Vista, CA. The median rent here is $2,609/mo as of October 2026. A 1-bedroom rents for a median of $2,280/mo. A 2-bedroom rents for a median of $2,780/mo.
At 35% of local median household income ($90,222/yr), ZIP 91910 ranks as moderate compared to the national benchmark of 30%. Rents have increased 3.2% over the past year.
Frequently asked questions
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How does ZIP 91910 compare to other ZIPs in California?
How does ZIP 91910 compare to the rest of Chula Vista?
At $2,609/mo, rent takes ~35% of ZIP 91910's median household income ($90,222/yr). The standard benchmark is 30%.
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