ZIP Code · CA

ZIP 92078

Pop. 53,605·San Diego County·180th most expensive ZIP in California
Median rent (all units)
$3,520/mo
Year-over-Year
+4.1%
Month-over-Month
+0.6%
vs US Median
+$1,588
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 92078 · $3,520
More expensive than 95% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$2,580
1 BR
$2,770
2 BR
$3,380
3 BR
$4,500
4 BR+
$5,460
Research median
$3,380/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

January. Asking rents in ZIP 92078 usually run 1.1% below trend in January and 1.3% above it in September, about $84 a month apart at today's median. Based on 10 years of data.

Compared with the peak

Rent in ZIP 92078 is at its highest level since Zillow's records here began in January 2016.

Past year vs. the rest of California

Rent in ZIP 92078 changed +4.1% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 92078 rose 41% while median household income rose 40.9% ($85,335 to $120,268). Rent outpaced income.

Since before the pandemic

Rent in ZIP 92078 is 44.6% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has risen 7 months in a row, and rose in 11 of the last 12 months.

What a typical income covers

30% of the median household income ($120,268) is $3,007 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($2,770); a 2-bedroom is $3,380.

Cheaper nearby

ZIP 92029, 4 miles away, rents for 17% less ($2,915/mo), about $7,300 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 92078. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$42,240/yr
At $3,520/mo median
Location
StateCA
CountySan Diego County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (4.1% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+4.1% YoY, +0.6% MoM), not inventory.
Demographics

Who lives here

ZIP 92078 (San Marcos, CA) is majority owner-occupied, has a median income above the national average, 49.2% of residents hold a bachelor's degree or higher.

Population
53,605
Median income
$120,268
Median age
38.8
Renters
28%
Age distribution
24.7%
19.7%
26.9%
17%
Under 1824.7%
18–3419.7%
35–5426.9%
55–6411.6%
65+17%
Gender
48.7%
51.3%
Male48.7%
Female51.3%
Race & ethnicity
57.7%
27.7%
12.1%
White57.7%
Black1%
Hispanic27.7%
Asian12.1%
Other1.4%
Education (25+)
12.4%
31%
49.2%
No HS diploma7.4%
HS diploma12.4%
Some college31%
Bachelor's+49.2%
Housing tenure
72%
28%
Owner72%
Renter28%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 92078 in San Marcos, CA has changed in 5 years

Rent
$2,590 → $3,520
up 35.9%
Income
$97,908 → $120,268
up 22.8%
Population
53,247 → 53,605
up 0.7%
Renter share
29.8% → 28%
-1.8 pts
Bachelor's+
47.9% → 49.2%
+1.3 pts
Median age
37.5 → 38.8
+1.3 yrs

Across the past five years, the going rent in ZIP 92078 in San Marcos, CA has shifted from $2,590 to $3,520, up 35.9% since 2021. Household income in the area moved from $97,908 to $120,268 across the same window, up 22.8% versus 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. The renter share has eased from 29.8% to 28%, with owner-occupied housing accounting for the remainder. Reading these numbers side by side helps frame whether current listings in ZIP 92078 in San Marcos, CA look reasonable against where the market sat half a decade ago.

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Local insights

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About renting in ZIP 92078

Last updated: October 17, 2026

ZIP code 92078 covers San Marcos, CA. The median rent here is $3,520/mo as of October 2026. A 1-bedroom rents for a median of $2,770/mo. A 2-bedroom rents for a median of $3,380/mo.

At 35% of local median household income ($120,268/yr), ZIP 92078 ranks as moderate compared to the national benchmark of 30%. Rents have increased 4.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 92078?

To keep rent at or below 30% of gross income, you would need to earn at least $141,000/year (about $68/hour full-time) to afford the median rent of $3,520/mo in ZIP 92078. The local median household income is $120,268/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 92078?

Rent in ZIP 92078 has risen 4.1% over the past year as of September 2026. That is the highest level since Zillow's records here began in January 2016.

When is the cheapest time to rent in ZIP 92078?

Asking rents in ZIP 92078 are usually lowest in January, about 1.1% below their yearly trend, and highest in September, about 1.3% above it. At today's median that is a gap of roughly $84 a month. This pattern comes from 10 years of Zillow rent data.

Has rent outpaced income in ZIP 92078?

Yes. From 2019 to 2024, rent in ZIP 92078 rose 41% while median household income rose 40.9%, from $85,335 to $120,268. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 92078 compare to other ZIPs in California?

ZIP 92078 is one of the pricier among California ZIP codes for rent, ranking #180 of 898 at $3,520/mo. Over the year to September 2026, rent in ZIP 92078 changed +4.1%, against a typical +3.2% across the 819 California ZIP codes Zillow tracks.

How does ZIP 92078 compare to the rest of San Marcos?

At $3,520/mo, ZIP 92078 is $209 above the San Marcos citywide median of $3,311/mo.
Income Affordability
35%
MODERATE

At $3,520/mo, rent takes ~35% of ZIP 92078's median household income ($120,268/yr). The standard benchmark is 30%.

ZIP 92078 35%Benchmark 30%
State income tax1–13.3%
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Public schools near ZIP 92078 (San Marcos, CA)

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