ZIP 94010
Is your rent fair?
Compare your rent to the local median.
Rent by unit size
Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).
12-month history
Last updated: October 17, 2026
What the numbers show
February. Asking rents in ZIP 94010 usually run 1.3% below trend in February and 1.2% above it in August, about $104 a month apart at today's median. Based on 9 years of data.
Rent in ZIP 94010 is at its highest level since Zillow's records here began in May 2017.
Rent in ZIP 94010 changed +13.2% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.
From 2019 to 2024, rent in ZIP 94010 rose 8.8% while median household income rose 29.2% ($152,388 to $196,882). Income kept ahead of rent.
Rent in ZIP 94010 is 26.2% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent has risen 7 months in a row, and rose in 10 of the last 12 months.
30% of the median household income ($196,882) is $4,922 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($4,850).
ZIP 94401, 3 miles away, rents for 11% less ($3,671/mo), about $5,700 a year in savings.
From Zillow's monthly rent index (ZORI) for ZIP 94010. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
Who lives here
ZIP 94010 (Hillsborough, CA) is majority owner-occupied, has a median income above the national average, 69.2% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How ZIP 94010 in Hillsborough, CA has changed in 5 years
Since 2021, the typical rent in ZIP 94010 in Hillsborough, CA has climbed from $3,023 to $4,144, a 37.1% change over five years. Household income in the area moved from $172,009 to $196,882 across the same window, up 14.5% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has contracted by 1.4% since 2021, moving from about 43,644 residents to roughly 43,025. Renters now make up 40.4% of households, compared with 37.5% five years ago. Reading these numbers side by side helps frame whether current listings in ZIP 94010 in Hillsborough, CA look reasonable against where the market sat half a decade ago.
Discussions about ZIP 94010
No discussions yet. Start the conversation.
Tips for renters in ZIP 94010
Last updated: October 17, 2026
ZIP code 94010 covers Hillsborough, CA. The median rent here is $4,144/mo as of October 2026. A 1-bedroom rents for a median of $3,020/mo. A 2-bedroom rents for a median of $3,660/mo.
At 25% of local median household income ($196,882/yr), ZIP 94010 ranks as affordable compared to the national benchmark of 30%. Rents have increased 13.2% over the past year.
Frequently asked questions
How much income do you need to rent in ZIP 94010?
Is rent going up or down in ZIP 94010?
When is the cheapest time to rent in ZIP 94010?
Has rent outpaced income in ZIP 94010?
How does ZIP 94010 compare to other ZIPs in California?
At $4,144/mo, rent takes ~25% of ZIP 94010's median household income ($196,882/yr). The standard benchmark is 30%.
How does this area stack up?
Pick another city or ZIP to compare.
Be the first to submit your rent for this ZIP.
No discussions yet.