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ZIP Code · CA

ZIP 94010

Pop. 43,025·San Mateo County·133rd most expensive ZIP in California
Median rent (all units)
$3,749/mo
Year-over-Year
+8.1%
Month-over-Month
+3.7%
vs US Median
+$1,784
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 94010 · $3,749
More expensive than 96% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$2,520
1 BR
$3,020
2 BR
$3,660
3 BR
$4,680
4 BR+
$4,850
Research median
$3,660/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$44,988/yr
At $3,749/mo median
Location
StateCA
CountySan Mateo County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 8.1% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+8.1% YoY, +3.7% MoM), not inventory.
Demographics

Who lives here

ZIP 94010 (Hillsborough, CA) is majority owner-occupied, has a median income above the national average, 69.2% of residents hold a bachelor's degree or higher.

Population
43,025
Median income
$196,882
Median age
42.5
Renters
40.4%
Age distribution
23.2%
15.3%
30.6%
13%
17.8%
Under 1823.2%
18–3415.3%
35–5430.6%
55–6413%
65+17.8%
Gender
51.1%
48.9%
Male51.1%
Female48.9%
Race & ethnicity
53.6%
30.6%
White53.6%
Black0.9%
Hispanic9.9%
Asian30.6%
Other5.1%
Education (25+)
17.5%
69.2%
No HS diploma4.3%
HS diploma9%
Some college17.5%
Bachelor's+69.2%
Housing tenure
59.6%
40.4%
Owner59.6%
Renter40.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 94010 in Hillsborough, CA has changed in 5 years

Rent
$2,831 → $3,749
up 32.4%
Income
$172,009 → $196,882
up 14.5%
Population
43,644 → 43,025
down 1.4%
Renter share
37.5% → 40.4%
+2.9 pts
Bachelor's+
69.3% → 69.2%
-0.1 pts
Median age
41.8 → 42.5
+0.7 yrs

Since 2021, the typical rent in ZIP 94010 in Hillsborough, CA has climbed from $2,831 to $3,749, a 32.4% change over five years. Household income in the area moved from $172,009 to $196,882 across the same window, up 14.5% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has contracted by 1.4% since 2021, moving from about 43,644 residents to roughly 43,025. Renters now make up 40.4% of households, compared with 37.5% five years ago. Reading these numbers side by side helps frame whether current listings in ZIP 94010 in Hillsborough, CA look reasonable against where the market sat half a decade ago.

Community

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Local insights

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About renting in ZIP 94010

Last updated: July 20, 2026

ZIP code 94010 covers Hillsborough, CA. The median rent here is $3,749/mo as of July 2026. A 1-bedroom rents for a median of $3,020/mo. A 2-bedroom rents for a median of $3,660/mo.

At 23% of local median household income ($196,882/yr), ZIP 94010 ranks as affordable compared to the national benchmark of 30%. Rents have increased 8.1% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 94010?

As of July 20, 2026, the median monthly rent in ZIP 94010 (Hillsborough, CA) is $3,749. This is based on aggregated data from public sources and community submissions.

How does ZIP 94010 rent compare to the US average?

ZIP 94010's median rent of $3,749/mo is $1,784 (91%) above the US national median of $1,965/mo.

How does ZIP 94010 compare to other ZIPs in California?

ZIP 94010 is one of the pricier ZIP codes in California, ranking #133 out of 907 ZIPs tracked at $3,749/mo.

How much income do you need to rent in ZIP 94010?

To keep rent at or below 30% of gross income, you would need to earn at least $150,000/year (~$72/hour full-time) to afford the median rent of $3,749/mo in ZIP 94010. The local median household income is $196,882/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 94010?

Rent in ZIP 94010 has increased 8.1% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 94010 an affordable place to rent?

ZIP 94010 is considered very affordable for renters. At $3,749/mo, rent takes approximately 23% of the local median household income ($196,882/yr). The standard benchmark is 30%. ZIP 94010 falls comfortably within that range.

What percentage of ZIP 94010 residents rent vs. own?

According to Census data, approximately 40.4% of ZIP 94010 households are renters, while 59.6% are owner-occupied. ZIP 94010 leans toward homeownership, which can mean a smaller rental inventory.

When was rent data for ZIP 94010 last updated?

Rent data for ZIP 94010 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
23%
VERY AFFORDABLE

At $3,749/mo, rent takes ~23% of ZIP 94010's median household income ($196,882/yr). The standard benchmark is 30%.

ZIP 94010 23%Benchmark 30%
State income tax1–13.3%
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Schools nearby

Public schools near ZIP 94010 (Hillsborough, CA)

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