ZIP Code · OR

ZIP 97301

Part of Salem, OR

Pop. 57,574·Marion County·108th most expensive ZIP in Oregon

Median rent (all units)

$1,496/mo

Year-over-Year

-0.2%

Month-over-Month

Stable

vs US Median

-$436

Reported rents

Stable (Monthly)

Be the first to discuss 97301 rents ↓

Most AffordableMost Expensive

ZIP 97301 · $1,496

More affordable than 73% of US ZIP codes · National median $1,932/mo

Rent check

Is your rent fair?

Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,130

1 BR

$1,150

2 BR

$1,490

3 BR

$2,060

4 BR+

$2,230

Research median

$1,490/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 97301 is 0.7% below its high of $1,507 in January 2025, at $1,496 as of September 2026.

Past year vs. the rest of Oregon

Rent in ZIP 97301 changed -0.2% over the year to September 2026. Across the 106 Oregon ZIP codes Zillow tracks, the typical change was +1.6%.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($60,422) is $1,511 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,490); a 3-bedroom is $2,060.

Rank in Salem

1st cheapest of 5 ZIP codes in Salem.

From Zillow's monthly rent index (ZORI) for ZIP 97301. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$17,952/yr

At $1,496/mo median

Location

CitySalem

StateOR

CountyMarion County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (-0.2% YoY, +0.1% MoM), not inventory.

Demographics

Who lives here

ZIP 97301 (Salem, OR) is majority renter-occupied, has a median income below the national average, 16.4% of residents hold a bachelor's degree or higher.

Population

57,574

Median income

$60,422

Median age

33.6

Renters

57.2%

Age distribution

22.9%

29.6%

24.8%

13.4%

Under 1822.9%

18–3429.6%

35–5424.8%

55–649.3%

65+13.4%

Gender

52.8%

47.2%

Male52.8%

Female47.2%

Race & ethnicity

59%

38.8%

White59%

Black1.9%

Hispanic38.8%

Asian1.9%

Education (25+)

19.8%

27.8%

36%

16.4%

No HS diploma19.8%

HS diploma27.8%

Some college36%

Bachelor's+16.4%

Housing tenure

42.8%

57.2%

Owner42.8%

Renter57.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 97301 in Salem, OR has changed in 5 years

Rent

$1,478 → $1,496

up 1.2%

Income

$48,149 → $60,422

up 25.5%

Population

56,636 → 57,574

up 1.7%

Renter share

56.7% → 57.2%

+0.5 pts

Bachelor's+

17% → 16.4%

-0.6 pts

Median age

33.1 → 33.6

+0.5 yrs

The median rent in ZIP 97301 in Salem, OR stood at $1,478 in 2023 and currently runs about $1,496, reflecting a 1.2% increase over the period. Median household income rose from $48,149 to $60,422 between 2021 and 2024, a 25.5% shift. On paper, paychecks moved up faster than rent, which softens the affordability squeeze versus the 2021 baseline. The population has grown by 1.7% since 2021, moving from about 56,636 residents to roughly 57,574. Taken together, the five-year picture in ZIP 97301 in Salem, OR reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

Discussions about ZIP 97301

No discussions yet. Start the conversation.

Local insights

Tips for renters in ZIP 97301

About renting in ZIP 97301

Last updated: October 17, 2026

ZIP code 97301 covers Salem, OR. The median rent here is $1,496/mo as of October 2026. A 1-bedroom rents for a median of $1,150/mo. A 2-bedroom rents for a median of $1,490/mo.

At 30% of local median household income ($60,422/yr), ZIP 97301 ranks as moderate compared to the national benchmark of 30%. Rents have decreased 0.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 97301?

To keep rent at or below 30% of gross income, you would need to earn at least $60,000/year (about $29/hour full-time) to afford the median rent of $1,496/mo in ZIP 97301. The local median household income is $60,422/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 97301?

Rent in ZIP 97301 has been roughly flat over the past year as of September 2026, a -0.2% change. It sits 0.7% below its high of $1,507 in January 2025.

How does ZIP 97301 compare to other ZIPs in Oregon?

ZIP 97301 is one of the more affordable among Oregon ZIP codes for rent, ranking #108 of 114 at $1,496/mo. Over the year to September 2026, rent in ZIP 97301 changed -0.2%, against a typical +1.6% across the 106 Oregon ZIP codes Zillow tracks.