ZIP Code · OR

ZIP 97754

Part of Prineville, OR

Pop. 22,960·Crook County·57th most expensive ZIP in Oregon

Median rent (all units)

$1,789/mo

Year-over-Year

Stable

Month-over-Month

+0.6%

vs US Median

-$143

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 97754 · $1,789

More affordable than 52% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,040

1 BR

$1,050

2 BR

$1,380

3 BR

$1,920

4 BR+

$2,320

Research median

$1,380/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Oregon

Rent in ZIP 97754 changed +3.5% over the year to September 2026. Across the 106 Oregon ZIP codes Zillow tracks, the typical change was +1.6%.

Recent direction

Rent has risen 5 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($77,199) is $1,930 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,920); a 4-bedroom is $2,320.

From Zillow's monthly rent index (ZORI) for ZIP 97754. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$21,468/yr

At $1,789/mo median

Location

CityPrineville

StateOR

CountyCrook County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+0.0% YoY, +0.6% MoM), not inventory.

Demographics

Who lives here

ZIP 97754 (Prineville, OR) is majority owner-occupied, has a large retiree population, 18.9% of residents hold a bachelor's degree or higher.

Population

22,960

Median income

$77,199

Median age

44.1

Renters

27.1%

Age distribution

20.9%

18.4%

24.5%

13.6%

22.6%

Under 1820.9%

18–3418.4%

35–5424.5%

55–6413.6%

65+22.6%

Gender

48.9%

51.1%

Male48.9%

Female51.1%

Race & ethnicity

86.4%

White86.4%

Black0.6%

Hispanic8.9%

Other3.8%

Education (25+)

12.3%

33%

35.8%

18.9%

No HS diploma12.3%

HS diploma33%

Some college35.8%

Bachelor's+18.9%

Housing tenure

72.9%

27.1%

Owner72.9%

Renter27.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 97754 in Prineville, OR has changed in 5 years

Income

$60,993 → $77,199

up 26.6%

Population

21,125 → 22,960

up 8.7%

Renter share

27.8% → 27.1%

-0.7 pts

Bachelor's+

19.4% → 18.9%

-0.5 pts

Census figures show median household income at $77,199 today, compared with $60,993 five years earlier. The population has grown by 8.7% since 2021, moving from about 21,125 residents to roughly 22,960.

Community

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Local insights

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About renting in ZIP 97754

Last updated: October 17, 2026

ZIP code 97754 covers Prineville, OR. The median rent here is $1,789/mo as of October 2026. A 1-bedroom rents for a median of $1,050/mo. A 2-bedroom rents for a median of $1,380/mo.

At 28% of local median household income ($77,199/yr), ZIP 97754 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 97754?

To keep rent at or below 30% of gross income, you would need to earn at least $72,000/year (about $35/hour full-time) to afford the median rent of $1,789/mo in ZIP 97754. The local median household income is $77,199/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 97754?

Rent in ZIP 97754 has been roughly flat over the past year, a 0.0% change.

How does ZIP 97754 compare to other ZIPs in Oregon?

ZIP 97754 is in the middle among Oregon ZIP codes for rent, ranking #57 of 114 at $1,789/mo. Over the year to September 2026, rent in ZIP 97754 changed +3.5%, against a typical +1.6% across the 106 Oregon ZIP codes Zillow tracks.