City Report · AZ

Florence

Pop. 25,570·28th most expensive in Arizona·Rental market data updated monthly for Florence, AZ
Median rent (all units)
$1,796/mo
Year-over-Year
+1.9%
Month-over-Month
+0.8%
vs US Median
-$136
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Florence · $1,796
More affordable than 53% of US cities · National median $1,932/mo
Affordability
27% of income
AFFORDABLE
0%30% benchmark60%+

At $1,796/mo, rent takes about 27% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$72,000/yr
Local median income
$79,644/yr
Based on the 30%-of-income rule using Florence's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$1,370
1 BR
$1,500
2 BR
$1,740
3 BR
$2,340
4 BR+
$2,620
Fair Market Rent (HUD)
$1,740/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,796 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Arizona

Rent in Florence changed +1.9% over the year to September 2026. Across the 45 Arizona cities Zillow tracks, the typical change was +1.6%.

Recent direction

Rent has risen 2 months in a row, and rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($79,644) is $1,991 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,740); a 3-bedroom is $2,340.

Cheaper nearby

Coolidge, 19 miles away, rents for 12% less ($1,575/mo), about $2,700 a year in savings.

From Zillow's monthly rent index (ZORI) for Florence. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$21,552/yr
At $1,796/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (1.9% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+1.9% YoY, +0.8% MoM), not inventory.
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Demographics

Who lives here

Florence, AZ is majority owner-occupied, has a large retiree population, 17.3% of residents hold a bachelor's degree or higher.

Population
25,570
Median income
$79,644
Median age
43.1
Renters
13.2%
Age distribution
23.8%
29.3%
13.9%
21.8%
Under 1811.2%
18–3423.8%
35–5429.3%
55–6413.9%
65+21.8%
Gender
68.4%
31.6%
Male68.4%
Female31.6%
Race & ethnicity
64.1%
31.4%
White64.1%
Black8.9%
Hispanic31.4%
Asian0.7%
Education (25+)
15.7%
33%
34%
17.3%
No HS diploma15.7%
HS diploma33%
Some college34%
Bachelor's+17.3%
Housing tenure
86.8%
13.2%
Owner86.8%
Renter13.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Florence, AZ has changed in 5 years

Income
$63,072 → $79,644
up 26.3%
Population
25,356 → 25,570
up 0.8%
Renter share
17.9% → 13.2%
-4.7 pts
Bachelor's+
13% → 17.3%
+4.3 pts
Median age
41.5 → 43.1
+1.6 yrs

Household income in the area moved from $63,072 to $79,644 across the same window, up 26.3% versus 2021. The renter share has eased from 17.9% to 13.2%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 13% to 17.3% across the same window.

Community

Discussions about Florence

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View Florence rent history (2015–2026) →
Salary vs rent

Can you afford rent in Florence on your salary?

At $1,796/mo, how Florence rent compares to typical pay (30% rule).

By apartment size

Florence rent by bedroom count

Median rent for each apartment size in Florence. Click any size for full breakdown.

Local insights

Tips for renters in Florence

About renting in Florence, AZ

Last updated: October 17, 2026

The median rent in Florence is $1,796/mo as of October 2026. A studio apartment averages $1,370/mo while a 2-bedroom runs $1,740/mo. One-bedroom apartments average $1,500/mo and 3-bedroom units go for $2,340/mo.

At 27% of local median household income ($79,644/yr), Florence ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.9% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Florence?

To keep rent at or below 30% of gross income, you would need to earn at least $72,000/year (about $35/hour full-time) to afford the median rent of $1,796/mo in Florence. The local median household income is $79,644/yr, so the typical household meets that bar.

Is rent going up or down in Florence?

Rent in Florence has risen 1.9% over the past year.

How does Florence rent compare to other cities in Arizona?

Florence is in the middle among Arizona cities for rent, ranking #28 of 53 tracked cities at $1,796/mo. Over the year to September 2026, rent in Florence changed +1.9%, against a typical +1.6% across the 45 Arizona cities Zillow tracks.

Which nearby cities are cheaper to rent in than Florence?

Nearby cities with lower median rent than Florence ($1,796/mo) include Coolidge ($1,575/mo), and Casa Grande ($1,673/mo).
Income Affordability
27%
AFFORDABLE

At $1,796/mo, rent takes ~27% of Florence's median household income ($79,644/yr). The standard benchmark is 30%.

Florence 27%Benchmark 30%
State income tax2.5%
Run the Florence affordability calculator →
Lowest-rent ZIP codes in Florence
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Florence, AZ

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