City Report · CA

Imperial Beach

Pop. 25,764·149th most expensive in California·Imperial Beach rents are up 9.6% over the past year
Median rent (all units)
$3,011/mo
Year-over-Year
+9.6%
Month-over-Month
-2.6%
vs US Median
+$1,046
Falling (Monthly)
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Most AffordableMost Expensive
Imperial Beach · $3,011
More expensive than 91% of US cities · National median $1,965/mo
Rent Reality Score
68/100
Good value
OverheatedFairGreat value

Rents are 9% below what Imperial Beach's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$3,011/mo
Expected by trend
$3,313/mo
The Rent Reality Score compares today's median rent to where Imperial Beach's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,910
1 BR
$2,080
2 BR
$2,570
3 BR
$3,440
4 BR+
$4,180
Research median
$2,570/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$36,132/yr
At $3,011/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (9.6% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+9.6% YoY, -2.6% MoM), not inventory.
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Demographics

Who lives here

Imperial Beach, CA is majority renter-occupied, 26.7% of residents hold a bachelor's degree or higher.

Population
25,764
Median income
$86,111
Median age
35.1
Renters
68.7%
Age distribution
21.9%
27.8%
27.8%
12.3%
Under 1821.9%
18–3427.8%
35–5427.8%
55–6410.2%
65+12.3%
Gender
51.7%
48.3%
Male51.7%
Female48.3%
Race & ethnicity
40%
53%
White40%
Black3.9%
Hispanic53%
Asian6.2%
Education (25+)
28.6%
32.7%
26.7%
No HS diploma12%
HS diploma28.6%
Some college32.7%
Bachelor's+26.7%
Housing tenure
31.3%
68.7%
Owner31.3%
Renter68.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Imperial Beach, CA has changed in 5 years

Rent
$2,122 → $3,011
up 41.9%
Income
$68,917 → $86,111
up 24.9%
Population
26,375 → 25,764
down 2.3%
Renter share
68.2% → 68.7%
+0.5 pts
Bachelor's+
23.4% → 26.7%
+3.3 pts
Median age
33.4 → 35.1
+1.7 yrs

Compared with 2021, rent in Imperial Beach, CA has increased by $889 per month, settling near $3,011 after starting the period at $2,122. Median household income grew from $68,917 to $86,111 between 2021 and 2024, a 24.9% shift. Rent outpaced income growth by roughly 17.0 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 26,375 to 25,764 between 2021 and 2024, a 2.3% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 23.4% to 26.7%. Taken together, the five-year picture in Imperial Beach, CA reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

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View Imperial Beach rent history (2015–2026) →
Salary vs rent

Can you afford rent in Imperial Beach on your salary?

At $3,011/mo, how Imperial Beach rent compares to typical pay (30% rule).

By apartment size

Imperial Beach rent by bedroom count

Median rent for each apartment size in Imperial Beach. Click any size for full breakdown.

Local insights

Tips for renters in Imperial Beach

About renting in Imperial Beach, CA

Last updated: July 20, 2026

The median rent in Imperial Beach is $3,011/mo as of July 2026. A studio apartment averages $1,910/mo while a 2-bedroom runs $2,570/mo. One-bedroom apartments average $2,080/mo and 3-bedroom units go for $3,440/mo.

At 42% of local median household income ($86,111/yr), Imperial Beach ranks as moderate compared to the national benchmark of 30%. Rents have increased 9.6% over the past year.

FAQ

Frequently asked questions

Is Imperial Beach an affordable city for renters?

Imperial Beach is considered stretched for renters. At $3,011/mo, rent takes approximately 42% of the local median household income ($86,111/yr). The standard benchmark is 30%. Imperial Beach significantly exceeds that threshold, making it challenging for many renters.

How much income do you need to rent in Imperial Beach?

To keep rent at or below 30% of gross income, you would need to earn at least $120,000/year (~$58/hour full-time) to afford the median rent of $3,011/mo in Imperial Beach. The local median household income is $86,111/yr, meaning the typical Imperial Beach household falls short of that threshold.

Is rent going up or down in Imperial Beach?

Rent in Imperial Beach has increased 9.6% over the past year as of July 2026, putting upward pressure on renter budgets.

How does Imperial Beach rent compare to other cities in California?

Imperial Beach is middle-of-the-pack for California for rent, ranking #149 out of 387 tracked cities at $3,011/mo.

Which nearby cities are cheaper to rent in than Imperial Beach?

Several nearby cities have lower median rents than Imperial Beach ($3,011/mo): National City ($2,472/mo), Chula Vista ($3,008/mo).

What percentage of Imperial Beach residents rent vs. own?

According to Census data, approximately 68.7% of Imperial Beach households are renters, while 31.3% are owner-occupied. With a majority renter population, Imperial Beach has a strong rental market.

How does Imperial Beach rent compare to the national average?

Imperial Beach's median rent of $3,011/mo is $1,046 (53%) above the US national median of $1,965/mo. Within California, it ranks #149 out of 387 tracked cities.
Income Affordability
42%
STRETCHED

At $3,011/mo, rent takes ~42% of Imperial Beach's median household income ($86,111/yr). The standard benchmark is 30%.

Imperial Beach 42%Benchmark 30%
State income tax1–13.3%
Run the Imperial Beach affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Imperial Beach, CA

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