City Report · CA

Poway

Pop. 48,713·98th most expensive in California·One of the pricier rental markets in the US
Median rent (all units)
$3,325/mo
Year-over-Year
+4.6%
Month-over-Month
+1.6%
vs US Median
+$1,393
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Poway · $3,325
More expensive than 94% of US cities · National median $1,932/mo
Rent Reality Score
51/100
Fairly priced
OverheatedFairGreat value

Rents are right about where Poway's 10-year trend predicts.

Actual rent
$3,325/mo
Expected by trend
$3,339/mo
The Rent Reality Score compares today's median rent to where Poway's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$2,150
1 BR
$2,340
2 BR
$2,890
3 BR
$3,860
4 BR+
$4,700
Fair Market Rent (HUD)
$2,890/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $3,325 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Poway is at its highest level since Zillow's records here began in January 2022.

Past year vs. the rest of California

Rent in Poway changed +4.6% over the year to September 2026. Across the 336 California cities Zillow tracks, the typical change was +3.4%.

Recent direction

Rent has risen 3 months in a row, and rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($148,359) is $3,709 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($2,890); a 3-bedroom is $3,860.

Cheaper nearby

Lakeside, 9 miles away, rents for 28% less ($2,384/mo), about $11,300 a year in savings.

From Zillow's monthly rent index (ZORI) for Poway. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$39,900/yr
At $3,325/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 4.6% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+4.6% YoY, +1.6% MoM), not inventory.
Rent check

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Demographics

Who lives here

Poway, CA is majority owner-occupied, has a median income above the national average, 54.2% of residents hold a bachelor's degree or higher.

Population
48,713
Median income
$148,359
Median age
41.2
Renters
24.8%
Age distribution
23.5%
17.6%
26.8%
13.2%
19%
Under 1823.5%
18–3417.6%
35–5426.8%
55–6413.2%
65+19%
Gender
51.5%
48.5%
Male51.5%
Female48.5%
Race & ethnicity
60.8%
18.8%
12.4%
White60.8%
Black3%
Hispanic18.8%
Asian12.4%
Other4.9%
Education (25+)
14.1%
25.8%
54.2%
No HS diploma5.9%
HS diploma14.1%
Some college25.8%
Bachelor's+54.2%
Housing tenure
75.2%
24.8%
Owner75.2%
Renter24.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Poway, CA has changed in 5 years

Rent
$2,886 → $3,325
up 15.2%
Income
$119,847 → $148,359
up 23.8%
Population
49,005 → 48,713
down 0.6%
Renter share
23.6% → 24.8%
+1.2 pts
Bachelor's+
52.4% → 54.2%
+1.8 pts

Five years ago, renters in Poway, CA paid around $2,886 a month. That figure now sits near $3,325, up 15.2% from the 2022 baseline. Local incomes tracked alongside that move, going from a median of $119,847 in 2021 to $148,359 more recently. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the Poway, CA market of 2022.

Community

Discussions about Poway

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View Poway rent history (2015–2026) →
Salary vs rent

Can you afford rent in Poway on your salary?

At $3,325/mo, how Poway rent compares to typical pay (30% rule).

By apartment size

Poway rent by bedroom count

Median rent for each apartment size in Poway. Click any size for full breakdown.

Local insights

Tips for renters in Poway

About renting in Poway, CA

Last updated: October 17, 2026

The median rent in Poway is $3,325/mo as of October 2026. A studio apartment averages $2,150/mo while a 2-bedroom runs $2,890/mo. One-bedroom apartments average $2,340/mo and 3-bedroom units go for $3,860/mo.

At 27% of local median household income ($148,359/yr), Poway ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Poway?

To keep rent at or below 30% of gross income, you would need to earn at least $133,000/year (about $64/hour full-time) to afford the median rent of $3,325/mo in Poway. The local median household income is $148,359/yr, so the typical household meets that bar.

Is rent going up or down in Poway?

Rent in Poway has risen 4.6% over the past year as of September 2026. That is the highest level since Zillow's records here began in January 2022.

How does Poway rent compare to other cities in California?

Poway is one of the pricier among California cities for rent, ranking #98 of 382 tracked cities at $3,325/mo. Over the year to September 2026, rent in Poway changed +4.6%, against a typical +3.4% across the 336 California cities Zillow tracks.

Which nearby cities are cheaper to rent in than Poway?

Nearby cities with lower median rent than Poway ($3,325/mo) include El Cajon ($2,259/mo), Lakeside ($2,384/mo), and Ramona ($2,515/mo).
Income Affordability
27%
AFFORDABLE

At $3,325/mo, rent takes ~27% of Poway's median household income ($148,359/yr). The standard benchmark is 30%.

Poway 27%Benchmark 30%
State income tax1–13.3%
Run the Poway affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Poway, CA

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