City Report · FL

Treasure Island

Pop. 6,553·58th most expensive in Florida·Treasure Island rents are up 5.1% over the past year
Median rent (all units)
$2,617/mo
Year-over-Year
+5.1%
Month-over-Month
+1.3%
vs US Median
+$685
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Treasure Island · $2,617
More expensive than 83% of US cities · National median $1,932/mo
Affordability
36% of income
MODERATE
0%30% benchmark60%+

At $2,617/mo, rent takes about 36% of the local median household income, slightly above the 30% benchmark.

Income to afford
$105,000/yr
Local median income
$87,107/yr
Based on the 30%-of-income rule using Treasure Island's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$872
1 BR
$1,593
2 BR
$1,720
3 BR
$3,501
Fair Market Rent (HUD)
$1,720/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $2,617 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Florida

Rent in Treasure Island changed +5.1% over the year to September 2026. Across the 270 Florida cities Zillow tracks, the typical change was +1.8%.

Recent direction

Rent has risen 9 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($87,107) is $2,178 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,720); a 3-bedroom is $3,501.

Cheaper nearby

Madeira Beach, 3 miles away, rents for 18% less ($2,146/mo), about $5,700 a year in savings.

From Zillow's monthly rent index (ZORI) for Treasure Island. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$31,404/yr
At $2,617/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 5.1% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+5.1% YoY, +1.3% MoM), not inventory.
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Demographics

Who lives here

Treasure Island, FL is majority owner-occupied, has a large retiree population, 49.9% of residents hold a bachelor's degree or higher.

Population
6,553
Median income
$87,107
Median age
62.7
Renters
25.6%
Age distribution
17.5%
26.1%
43.4%
Under 183.5%
18–349.6%
35–5417.5%
55–6426.1%
65+43.4%
Gender
46.8%
53.2%
Male46.8%
Female53.2%
Race & ethnicity
92.5%
White92.5%
Black2.2%
Hispanic5.2%
Education (25+)
15.1%
32.4%
49.9%
No HS diploma2.5%
HS diploma15.1%
Some college32.4%
Bachelor's+49.9%
Housing tenure
74.4%
25.6%
Owner74.4%
Renter25.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Treasure Island, FL has changed in 5 years

Income
$79,491 → $87,107
up 9.6%
Population
6,620 → 6,553
down 1.0%
Renter share
24% → 25.6%
+1.6 pts
Bachelor's+
46.3% → 49.9%
+3.6 pts
Median age
61.5 → 62.7
+1.2 yrs

Census figures show median household income at $87,107 today, compared with $79,491 five years earlier. Headcount in the area went from 6,620 to 6,553 between 2021 and 2024, a 1.0% change. About 25.6% of households rent today, against 24% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 46.3% to 49.9%.

Community

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View Treasure Island rent history (2015–2026) →
Salary vs rent

Can you afford rent in Treasure Island on your salary?

At $2,617/mo, how Treasure Island rent compares to typical pay (30% rule).

By apartment size

Treasure Island rent by bedroom count

Median rent for each apartment size in Treasure Island. Click any size for full breakdown.

Local insights

Tips for renters in Treasure Island

About renting in Treasure Island, FL

Last updated: October 17, 2026

The median rent in Treasure Island is $2,617/mo as of October 2026. A studio apartment averages $872/mo while a 2-bedroom runs $1,720/mo. One-bedroom apartments average $1,593/mo and 3-bedroom units go for $3,501/mo.

At 36% of local median household income ($87,107/yr), Treasure Island ranks as moderate compared to the national benchmark of 30%. Rents have increased 5.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Treasure Island?

To keep rent at or below 30% of gross income, you would need to earn at least $105,000/year (about $50/hour full-time) to afford the median rent of $2,617/mo in Treasure Island. The local median household income is $87,107/yr, so the typical household falls short of that bar.

Is rent going up or down in Treasure Island?

Rent in Treasure Island has risen 5.1% over the past year.

How does Treasure Island rent compare to other cities in Florida?

Treasure Island is one of the pricier among Florida cities for rent, ranking #58 of 289 tracked cities at $2,617/mo. Over the year to September 2026, rent in Treasure Island changed +5.1%, against a typical +1.8% across the 270 Florida cities Zillow tracks.

Which nearby cities are cheaper to rent in than Treasure Island?

Nearby cities with lower median rent than Treasure Island ($2,617/mo) include Gulfport ($2,045/mo), Madeira Beach ($2,146/mo), and South Pasadena ($2,595/mo).
Income Affordability
36%
MODERATE

At $2,617/mo, rent takes ~36% of Treasure Island's median household income ($87,107/yr). The standard benchmark is 30%.

Treasure Island 36%Benchmark 30%
State income taxNone
Run the Treasure Island affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Treasure Island, FL

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