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City Report · FL

Winter Haven

Pop. 55,200·247th most expensive in Florida·Rental market data updated monthly for Winter Haven, FL
Median rent (all units)
$1,756/mo
Year-over-Year
+1.2%
Month-over-Month
-2.1%
vs US Median
-$209
Falling (Monthly)
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Most AffordableMost Expensive
Winter Haven · $1,756
More affordable than 57% of US cities · National median $1,965/mo
Rent Reality Score
77/100
Good value
OverheatedFairGreat value

Rents are 14% below what Winter Haven's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,756/mo
Expected by trend
$2,032/mo
The Rent Reality Score compares today's median rent to where Winter Haven's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,070
1 BR
$1,073
2 BR
$1,317
3 BR
$1,770
4 BR+
$2,213
Research median
$1,317/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$21,072/yr
At $1,756/mo median
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (up only 1.2% YoY), so renters have negotiating leverage.
Based on rent-price momentum (+1.2% YoY, -2.1% MoM), not inventory.
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Demographics

Who lives here

Winter Haven, FL is majority owner-occupied, has a median income below the national average, 22% of residents hold a bachelor's degree or higher.

Population
55,200
Median income
$59,648
Median age
40.1
Renters
36.3%
Age distribution
21.4%
22.6%
25.1%
19.3%
Under 1821.4%
18–3422.6%
35–5425.1%
55–6411.6%
65+19.3%
Gender
47.1%
52.9%
Male47.1%
Female52.9%
Race & ethnicity
43.9%
28%
24.4%
White43.9%
Black28%
Hispanic24.4%
Asian1.6%
Other2.1%
Education (25+)
13.5%
35%
29.4%
22%
No HS diploma13.5%
HS diploma35%
Some college29.4%
Bachelor's+22%
Housing tenure
63.7%
36.3%
Owner63.7%
Renter36.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Winter Haven, FL has changed in 5 years

Rent
$1,368 → $1,756
up 28.4%
Income
$50,842 → $59,648
up 17.3%
Population
48,707 → 55,200
up 13.3%
Renter share
40.9% → 36.3%
-4.6 pts
Bachelor's+
20% → 22%
+2.0 pts
Median age
41 → 40.1
-0.9 yrs

Rent in Winter Haven, FL has climbed 28.4% since 2021, going from about $1,368 per month to roughly $1,756 today. Local incomes tracked alongside that move, going from a median of $50,842 in 2021 to $59,648 more recently. Rent outpaced income growth by roughly 11.1 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 48,707 to 55,200 between 2021 and 2024, a 13.3% change. About 36.3% of households rent today, against 40.9% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 20% to 22%. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the Winter Haven, FL market of 2021.

Community

Discussions about Winter Haven

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View Winter Haven rent history (2015–2026) →
Salary vs rent

Can you afford rent in Winter Haven on your salary?

At $1,756/mo, how Winter Haven rent compares to typical pay (30% rule).

By apartment size

Winter Haven rent by bedroom count

Median rent for each apartment size in Winter Haven. Click any size for full breakdown.

Local insights

Tips for renters in Winter Haven

About renting in Winter Haven, FL

Last updated: July 20, 2026

The median rent in Winter Haven is $1,756/mo as of July 2026. A studio apartment averages $1,070/mo while a 2-bedroom runs $1,317/mo. One-bedroom apartments average $1,073/mo and 3-bedroom units go for $1,770/mo.

At 35% of local median household income ($59,648/yr), Winter Haven ranks as moderate compared to the national benchmark of 30%. Rents have increased 1.2% over the past year.

FAQ

Frequently asked questions

Is Winter Haven an affordable city for renters?

Winter Haven is considered moderate for renters. At $1,756/mo, rent takes approximately 35% of the local median household income ($59,648/yr). The standard benchmark is 30%. Winter Haven slightly exceeds that threshold, so budgeting carefully matters here.

How much income do you need to rent in Winter Haven?

To keep rent at or below 30% of gross income, you would need to earn at least $70,000/year (~$34/hour full-time) to afford the median rent of $1,756/mo in Winter Haven. The local median household income is $59,648/yr, meaning the typical Winter Haven household falls short of that threshold.

Is rent going up or down in Winter Haven?

Rent in Winter Haven has increased 1.2% over the past year as of July 2026, putting upward pressure on renter budgets.

Which Winter Haven neighborhoods have the lowest rent?

The most affordable ZIP codes in Winter Haven are 33880 ($1,660/mo), 33881 ($1,761/mo), and 33884 ($1,818/mo). Citywide, the median rent in Winter Haven is $1,756/mo.

How does Winter Haven rent compare to other cities in Florida?

Winter Haven is one of the more affordable cities in Florida for rent, ranking #247 out of 288 tracked cities at $1,756/mo.

Which nearby cities are cheaper to rent in than Winter Haven?

Bartow is nearby and more affordable at $1,713/mo, which is $43 less than Winter Haven.

What percentage of Winter Haven residents rent vs. own?

According to Census data, approximately 36.3% of Winter Haven households are renters, while 63.7% are owner-occupied. Winter Haven leans toward homeownership, which can mean a smaller rental inventory.

How does Winter Haven rent compare to the national average?

Winter Haven's median rent of $1,756/mo is $209 (11%) below the US national median of $1,965/mo. Within Florida, it ranks #247 out of 288 tracked cities.
Income Affordability
35%
MODERATE

At $1,756/mo, rent takes ~35% of Winter Haven's median household income ($59,648/yr). The standard benchmark is 30%.

Winter Haven 35%Benchmark 30%
State income taxNone
Run the Winter Haven affordability calculator →
Lowest-rent ZIP codes in Winter Haven
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Winter Haven, FL

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