City Report · GA

Holly Springs

Pop. 18,627·43rd most expensive in Georgia·Rental market data updated monthly for Holly Springs, GA
Median rent (all units)
$1,937/mo
Year-over-Year
+1.6%
Month-over-Month
+0.5%
vs US Median
+$5
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Holly Springs · $1,937
More expensive than 56% of US cities · National median $1,932/mo
Rent Reality Score
57/100
Fairly priced
OverheatedFairGreat value

Rents are 4% below what Holly Springs's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,937/mo
Expected by trend
$2,009/mo
The Rent Reality Score compares today's median rent to where Holly Springs's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

1 BR
$1,641
2 BR
$1,588
3 BR
$2,217
4 BR+
$2,040
Fair Market Rent (HUD)
$1,588/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,937 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Holly Springs is at its highest level since Zillow's records here began in December 2021.

Past year vs. the rest of Georgia

Rent in Holly Springs changed +1.6% over the year to September 2026. Across the 115 Georgia cities Zillow tracks, the typical change was +2.3%.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($113,992) is $2,850 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,040).

Cheaper nearby

Roswell, 13 miles away, rents for 12% less ($1,706/mo), about $2,800 a year in savings.

From Zillow's monthly rent index (ZORI) for Holly Springs. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$23,244/yr
At $1,937/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (1.6% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+1.6% YoY, +0.5% MoM), not inventory.
Rent check

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Demographics

Who lives here

Holly Springs, GA is majority owner-occupied, has a large share of families with children, has a median income above the national average, 45.8% of residents hold a bachelor's degree or higher.

Population
18,627
Median income
$113,992
Median age
39.5
Renters
24.9%
Age distribution
26%
18.2%
33.7%
Under 1826%
18–3418.2%
35–5433.7%
55–6410%
65+11.9%
Gender
50.8%
49.2%
Male50.8%
Female49.2%
Race & ethnicity
79%
White79%
Black9.5%
Hispanic9.4%
Asian1.7%
Education (25+)
21%
30.1%
45.8%
No HS diploma3.1%
HS diploma21%
Some college30.1%
Bachelor's+45.8%
Housing tenure
75.1%
24.9%
Owner75.1%
Renter24.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Holly Springs, GA has changed in 5 years

Rent
$1,737 → $1,937
up 11.5%
Income
$98,651 → $113,992
up 15.6%
Population
15,784 → 18,627
up 18.0%
Renter share
26.2% → 24.9%
-1.3 pts
Bachelor's+
42.3% → 45.8%
+3.5 pts

Five years ago, renters in Holly Springs, GA paid around $1,737 a month. That figure now sits near $1,937, up 11.5% from the 2022 baseline. Census figures show median household income at $113,992 today, compared with $98,651 five years earlier. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. Census counts show Holly Springs, GA adding about 2,843 residents over the five-year window, up 18.0% on net. Bachelor's-degree-or-higher attainment moved from 42.3% to 45.8% across the same window. The combined trend lines point to a market that has changed measurably from where it stood in early 2022.

Community

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View Holly Springs rent history (2015–2026) →
Salary vs rent

Can you afford rent in Holly Springs on your salary?

At $1,937/mo, how Holly Springs rent compares to typical pay (30% rule).

By apartment size

Holly Springs rent by bedroom count

Median rent for each apartment size in Holly Springs. Click any size for full breakdown.

Local insights

Tips for renters in Holly Springs

About renting in Holly Springs, GA

Last updated: October 17, 2026

The median rent in Holly Springs is $1,937/mo as of October 2026. a 2-bedroom runs $1,588/mo. One-bedroom apartments average $1,641/mo and 3-bedroom units go for $2,217/mo.

At 20% of local median household income ($113,992/yr), Holly Springs ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Holly Springs?

To keep rent at or below 30% of gross income, you would need to earn at least $77,000/year (about $37/hour full-time) to afford the median rent of $1,937/mo in Holly Springs. The local median household income is $113,992/yr, so the typical household meets that bar.

Is rent going up or down in Holly Springs?

Rent in Holly Springs has risen 1.6% over the past year as of September 2026. That is the highest level since Zillow's records here began in December 2021.

How does Holly Springs rent compare to other cities in Georgia?

Holly Springs is one of the pricier among Georgia cities for rent, ranking #43 of 133 tracked cities at $1,937/mo. Over the year to September 2026, rent in Holly Springs changed +1.6%, against a typical +2.3% across the 115 Georgia cities Zillow tracks.

Which nearby cities are cheaper to rent in than Holly Springs?

Nearby cities with lower median rent than Holly Springs ($1,937/mo) include Roswell ($1,706/mo), Kennesaw ($1,883/mo), and Canton ($1,898/mo).
Income Affordability
20%
VERY AFFORDABLE

At $1,937/mo, rent takes ~20% of Holly Springs's median household income ($113,992/yr). The standard benchmark is 30%.

Holly Springs 20%Benchmark 30%
State income tax4.99%
Run the Holly Springs affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Holly Springs, GA

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