Rents are 6% below what Florence's 10-year trend predicts — a better deal than its own history suggests.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,522 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
February. Asking rents in Florence usually run 0.4% below trend in February and 0.6% above it in August, about $15 a month apart at today's median. Based on 5 years of data.
Rent in Florence is at its highest level since Zillow's records here began in March 2021.
Rent in Florence changed +2.4% over the year to September 2026. Across the 26 Kentucky cities Zillow tracks, the typical change was +4.2%.
Rent has risen 4 months in a row, and rose in 10 of the last 12 months.
30% of the median household income ($71,003) is $1,775 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,430); a 3-bedroom is $1,900.
Erlanger, 3 miles away, rents for 13% less ($1,318/mo), about $2,400 a year in savings.
From Zillow's monthly rent index (ZORI) for Florence. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
Florence, KY is majority owner-occupied, 26.4% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Florence, KY has changed in 5 years
Five years ago, renters in Florence, KY paid around $1,155 a month. That figure now sits near $1,522, up 31.8% from the 2021 baseline. On the earnings side, the typical household in Florence, KY now reports about $71,003, up from $64,718 in 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show Florence, KY adding about 1,104 residents over the five-year window, up 3.5% on net. The renter share has risen from 41% to 42.5%, with owner-occupied housing accounting for the remainder. For context, the 2021 to 2026 window covers an unusually volatile run for US rents nationally, and Florence, KY reflects that arc in its own way.
Discussions about Florence
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Can you afford rent in Florence on your salary?
At $1,522/mo, how Florence rent compares to typical pay (30% rule).
Florence rent by bedroom count
Median rent for each apartment size in Florence. Click any size for full breakdown.
Tips for renters in Florence
Last updated: October 17, 2026
The median rent in Florence is $1,522/mo as of October 2026. A studio apartment averages $980/mo while a 2-bedroom runs $1,430/mo. One-bedroom apartments average $1,100/mo and 3-bedroom units go for $1,900/mo.
At 26% of local median household income ($71,003/yr), Florence ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.4% over the past year.
Frequently asked questions
How much income do you need to rent in Florence?
Is rent going up or down in Florence?
When is the cheapest time to rent in Florence?
How does Florence rent compare to other cities in Kentucky?
Which nearby cities are cheaper to rent in than Florence?
At $1,522/mo, rent takes ~26% of Florence's median household income ($71,003/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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