Rents are 6% below what Holland's 10-year trend predicts — a better deal than its own history suggests.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,618 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
December. Asking rents in Holland usually run 1.2% below trend in December and 1.2% above it in August, about $39 a month apart at today's median. Based on 9 years of data.
Rent in Holland is 1.9% below its high of $1,649 in April 2026, at $1,618 as of September 2026.
Rent in Holland changed +0.8% over the year to September 2026. Across the 79 Michigan cities Zillow tracks, the typical change was +4.1%.
From 2019 to 2024, rent in Holland rose 48.1% while median household income rose 33.1% ($57,002 to $75,865). Rent outpaced income.
Rent in Holland is 57.5% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent has fallen 5 months in a row, and rose in 4 of the last 12 months.
30% of the median household income ($75,865) is $1,897 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,705); a 4-bedroom is $1,920.
Muskegon Heights, 29 miles away, rents for 37% less ($1,025/mo), about $7,100 a year in savings.
From Zillow's monthly rent index (ZORI) for Holland. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
Holland, MI is majority owner-occupied, skews toward younger working-age adults, 35.8% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Holland, MI has changed in 5 years
Since 2021, the typical rent in Holland, MI has climbed from $1,149 to $1,618, a 40.8% change over five years. On the earnings side, the typical household in Holland, MI now reports about $75,865, up from $63,853 in 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 1.0% since 2021, moving from about 34,067 residents to roughly 34,423. Renters now make up 32.2% of households, compared with 33.7% five years ago. College-educated residents now make up 35.8% of adults here, versus 33.6% in 2021. For context, the 2021 to 2026 window covers an unusually volatile run for US rents nationally, and Holland, MI reflects that arc in its own way.
Discussions about Holland
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Can you afford rent in Holland on your salary?
At $1,618/mo, how Holland rent compares to typical pay (30% rule).
Holland rent by bedroom count
Median rent for each apartment size in Holland. Click any size for full breakdown.
Tips for renters in Holland
Last updated: October 17, 2026
The median rent in Holland is $1,618/mo as of October 2026. A studio apartment averages $940/mo while a 2-bedroom runs $1,330/mo. One-bedroom apartments average $1,150/mo and 3-bedroom units go for $1,705/mo.
At 26% of local median household income ($75,865/yr), Holland ranks as affordable compared to the national benchmark of 30%. Rents have increased 0.8% over the past year.
Frequently asked questions
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Which nearby cities are cheaper to rent in than Holland?
At $1,618/mo, rent takes ~26% of Holland's median household income ($75,865/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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