City Report · MI

Holland

Pop. 34,423·31st most expensive in Michigan·Rental market data updated monthly for Holland, MI
Median rent (all units)
$1,679/mo
Year-over-Year
+3.3%
Month-over-Month
-6.3%
vs US Median
-$283
Falling (Monthly)
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Most AffordableMost Expensive
Holland · $1,679
More affordable than 63% of US cities · National median $1,962/mo
Rent Reality Score
58/100
Fairly priced
OverheatedFairGreat value

Rents are 4% below what Holland's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,679/mo
Expected by trend
$1,746/mo
The Rent Reality Score compares today's median rent to where Holland's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$940
1 BR
$1,150
2 BR
$1,330
3 BR
$1,705
4 BR+
$1,920
Fair Market Rent (HUD)
$1,330/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,679 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: August 17, 2026

Annual cost
$20,148/yr
At $1,679/mo median
Rent Market Meter
Strong Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are down 3.3% year-over-year. Push hard on price, concessions, and lease terms.
Based on rent-price momentum (+3.3% YoY, -6.3% MoM), not inventory.
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Demographics

Who lives here

Holland, MI is majority owner-occupied, skews toward younger working-age adults, 35.8% of residents hold a bachelor's degree or higher.

Population
34,423
Median income
$75,865
Median age
31.7
Renters
32.2%
Age distribution
20.4%
33.9%
20.2%
16.8%
Under 1820.4%
18–3433.9%
35–5420.2%
55–648.7%
65+16.8%
Gender
47.4%
52.6%
Male47.4%
Female52.6%
Race & ethnicity
71.1%
23.6%
White71.1%
Black4.3%
Hispanic23.6%
Asian3.5%
Education (25+)
26.2%
29.2%
35.8%
No HS diploma8.8%
HS diploma26.2%
Some college29.2%
Bachelor's+35.8%
Housing tenure
67.8%
32.2%
Owner67.8%
Renter32.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Holland, MI has changed in 5 years

Rent
$1,162 → $1,679
up 44.5%
Income
$63,853 → $75,865
up 18.8%
Population
34,067 → 34,423
up 1.0%
Renter share
33.7% → 32.2%
-1.5 pts
Bachelor's+
33.6% → 35.8%
+2.2 pts
Median age
32.6 → 31.7
-0.9 yrs

Since 2021, the typical rent in Holland, MI has climbed from $1,162 to $1,679, a 44.5% change over five years. On the earnings side, the typical household in Holland, MI now reports about $75,865, up from $63,853 in 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 1.0% since 2021, moving from about 34,067 residents to roughly 34,423. Renters now make up 32.2% of households, compared with 33.7% five years ago. College-educated residents now make up 35.8% of adults here, versus 33.6% in 2021. For context, the 2021 to 2026 window covers an unusually volatile run for US rents nationally, and Holland, MI reflects that arc in its own way.

Community

Discussions about Holland

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View Holland rent history (2015–2026) →
Salary vs rent

Can you afford rent in Holland on your salary?

At $1,679/mo, how Holland rent compares to typical pay (30% rule).

By apartment size

Holland rent by bedroom count

Median rent for each apartment size in Holland. Click any size for full breakdown.

Local insights

Tips for renters in Holland

About renting in Holland, MI

Last updated: August 17, 2026

The median rent in Holland is $1,679/mo as of August 2026. A studio apartment averages $940/mo while a 2-bedroom runs $1,330/mo. One-bedroom apartments average $1,150/mo and 3-bedroom units go for $1,705/mo.

At 27% of local median household income ($75,865/yr), Holland ranks as affordable compared to the national benchmark of 30%. Rents have increased 3.3% over the past year.

FAQ

Frequently asked questions

Is Holland an affordable city for renters?

Holland is considered affordable for renters. At $1,679/mo, rent takes approximately 27% of the local median household income ($75,865/yr). The standard benchmark is 30%. Holland falls comfortably within that range.

How much income do you need to rent in Holland?

To keep rent at or below 30% of gross income, you would need to earn at least $67,000/year (~$32/hour full-time) to afford the median rent of $1,679/mo in Holland. The local median household income is $75,865/yr, meaning the typical Holland household meets that threshold.

Is rent going up or down in Holland?

Rent in Holland has increased 3.3% over the past year as of August 2026, putting upward pressure on renter budgets.

Which Holland neighborhoods have the lowest rent?

The most affordable ZIP codes in Holland are 49423 ($1,624/mo), and 49424 ($1,772/mo). Citywide, the median rent in Holland is $1,679/mo.

How does Holland rent compare to other cities in Michigan?

Holland is one of the pricier cities in Michigan for rent, ranking #31 out of 96 tracked cities at $1,679/mo.

Which nearby cities are cheaper to rent in than Holland?

Several nearby cities have lower median rents than Holland ($1,679/mo): Allendale ($1,415/mo), Spring Lake ($1,548/mo), Grand Haven ($1,658/mo).

What percentage of Holland residents rent vs. own?

According to Census data, approximately 32.2% of Holland households are renters, while 67.8% are owner-occupied. Holland leans toward homeownership, which can mean a smaller rental inventory.

How does Holland rent compare to the national average?

Holland's median rent of $1,679/mo is $283 (14%) below the US national median of $1,962/mo. Within Michigan, it ranks #31 out of 96 tracked cities.
Income Affordability
27%
AFFORDABLE

At $1,679/mo, rent takes ~27% of Holland's median household income ($75,865/yr). The standard benchmark is 30%.

Holland 27%Benchmark 30%
State income tax4.25%
Run the Holland affordability calculator →
Lowest-rent ZIP codes in Holland
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Holland, MI

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