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ZIP Code · MI

ZIP 49423

Part of Holland, MI
Pop. 47,060·Allegan County·41st most expensive ZIP in Michigan
Median rent (all units)
$1,768/mo
Year-over-Year
+20.1%
Month-over-Month
+7.2%
vs US Median
-$197
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 49423 · $1,768
More affordable than 54% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,050
1 BR
$1,240
2 BR
$1,480
3 BR
$1,870
4 BR+
$2,150
Research median
$1,480/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$21,216/yr
At $1,768/mo median
Location
StateMI
CountyAllegan County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 20.1% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+20.1% YoY, +7.2% MoM), not inventory.
Demographics

Who lives here

ZIP 49423 (Holland, MI) is majority owner-occupied, 37.6% of residents hold a bachelor's degree or higher.

Population
47,060
Median income
$81,858
Median age
34.8
Renters
25.4%
Age distribution
20.9%
29.2%
21.1%
18.8%
Under 1820.9%
18–3429.2%
35–5421.1%
55–649.9%
65+18.8%
Gender
48.6%
51.4%
Male48.6%
Female51.4%
Race & ethnicity
76%
19.4%
White76%
Black3.5%
Hispanic19.4%
Asian2.8%
Education (25+)
26.6%
28%
37.6%
No HS diploma7.8%
HS diploma26.6%
Some college28%
Bachelor's+37.6%
Housing tenure
74.6%
25.4%
Owner74.6%
Renter25.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 49423 in Holland, MI has changed in 5 years

Rent
$949 → $1,768
up 86.3%
Income
$69,347 → $81,858
up 18.0%
Population
46,040 → 47,060
up 2.2%
Renter share
27.1% → 25.4%
-1.7 pts
Bachelor's+
34.8% → 37.6%
+2.8 pts
Median age
35.3 → 34.8
-0.5 yrs

Five years ago, renters in ZIP 49423 in Holland, MI paid around $949 a month. That figure now sits near $1,768, up 86.3% from the 2021 baseline. Census figures show median household income at $81,858 today, compared with $69,347 five years earlier. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 49423 in Holland, MI adding about 1,020 residents over the five-year window, up 2.2% on net. The renter share has eased from 27.1% to 25.4%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 34.8% to 37.6% across the same window. The combined trend lines point to a market that has changed measurably from where it stood in early 2021.

Community

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Local insights

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About renting in ZIP 49423

Last updated: July 20, 2026

ZIP code 49423 covers Holland, MI. The median rent here is $1,768/mo as of July 2026. A 1-bedroom rents for a median of $1,240/mo. A 2-bedroom rents for a median of $1,480/mo.

At 26% of local median household income ($81,858/yr), ZIP 49423 ranks as affordable compared to the national benchmark of 30%. Rents have increased 20.1% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 49423?

As of July 20, 2026, the median monthly rent in ZIP 49423 (Holland, MI) is $1,768. This is based on aggregated data from public sources and community submissions.

How does ZIP 49423 rent compare to the US average?

ZIP 49423's median rent of $1,768/mo is $197 (10%) below the US national median of $1,965/mo.

How does ZIP 49423 compare to other ZIPs in Michigan?

ZIP 49423 is one of the pricier ZIP codes in Michigan, ranking #41 out of 165 ZIPs tracked at $1,768/mo.

How much income do you need to rent in ZIP 49423?

To keep rent at or below 30% of gross income, you would need to earn at least $71,000/year (~$34/hour full-time) to afford the median rent of $1,768/mo in ZIP 49423. The local median household income is $81,858/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 49423?

Rent in ZIP 49423 has increased 20.1% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 49423 an affordable place to rent?

ZIP 49423 is considered affordable for renters. At $1,768/mo, rent takes approximately 26% of the local median household income ($81,858/yr). The standard benchmark is 30%. ZIP 49423 falls comfortably within that range.

What percentage of ZIP 49423 residents rent vs. own?

According to Census data, approximately 25.4% of ZIP 49423 households are renters, while 74.6% are owner-occupied. ZIP 49423 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 49423 compare to the rest of Holland?

ZIP 49423 is more affordable than Holland overall. At $1,768/mo, it's $24 below the Holland citywide median of $1,792/mo.

When was rent data for ZIP 49423 last updated?

Rent data for ZIP 49423 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
26%
AFFORDABLE

At $1,768/mo, rent takes ~26% of ZIP 49423's median household income ($81,858/yr). The standard benchmark is 30%.

ZIP 49423 26%Benchmark 30%
State income tax4.25%
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Schools nearby

Public schools near ZIP 49423 (Holland, MI)

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