City Report · MS

Southaven

Pop. 56,226·10th most expensive in Mississippi·Southaven rents have dropped 5.2%, currently a renter's market
Median rent (all units)
$1,540/mo
Year-over-Year
-5.2%
Month-over-Month
-2.0%
vs US Median
-$425
Falling (Monthly)
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Most AffordableMost Expensive
Southaven · $1,540
More affordable than 73% of US cities · National median $1,965/mo
Rent Reality Score
71/100
Good value
OverheatedFairGreat value

Rents are 11% below what Southaven's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,540/mo
Expected by trend
$1,723/mo
The Rent Reality Score compares today's median rent to where Southaven's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,425
1 BR
$1,560
2 BR
$1,750
3 BR
$2,300
4 BR+
$2,695
Research median
$1,750/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$18,480/yr
At $1,540/mo median
Rent Market Meter
Strong Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are down 5.2% year-over-year. Push hard on price, concessions, and lease terms.
Based on rent-price momentum (-5.2% YoY, -2.0% MoM), not inventory.
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Demographics

Who lives here

Southaven, MS is majority owner-occupied, has a large share of families with children, 28.8% of residents hold a bachelor's degree or higher.

Population
56,226
Median income
$78,483
Median age
36.2
Renters
27.5%
Age distribution
25.5%
22.5%
26.4%
12.5%
13.2%
Under 1825.5%
18–3422.5%
35–5426.4%
55–6412.5%
65+13.2%
Gender
48.6%
51.4%
Male48.6%
Female51.4%
Race & ethnicity
51.4%
39.3%
White51.4%
Black39.3%
Hispanic5.3%
Asian1.2%
Other2.7%
Education (25+)
30.6%
33.5%
28.8%
No HS diploma7.1%
HS diploma30.6%
Some college33.5%
Bachelor's+28.8%
Housing tenure
72.5%
27.5%
Owner72.5%
Renter27.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Southaven, MS has changed in 5 years

Rent
$1,327 → $1,540
up 16.1%
Income
$67,157 → $78,483
up 16.9%
Population
54,141 → 56,226
up 3.9%
Renter share
28.7% → 27.5%
-1.2 pts
Bachelor's+
24.8% → 28.8%
+4.0 pts

Across the past five years, the going rent in Southaven, MS has shifted from $1,327 to $1,540, up 16.1% since 2021. Household income in the area moved from $67,157 to $78,483 across the same window, up 16.9% versus 2021. Census counts show Southaven, MS adding about 2,085 residents over the five-year window, up 3.9% on net. Bachelor's-degree-or-higher attainment moved from 24.8% to 28.8% across the same window. Reading these numbers side by side helps frame whether current listings in Southaven, MS look reasonable against where the market sat half a decade ago.

Community

Discussions about Southaven

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View Southaven rent history (2015–2026) →
Salary vs rent

Can you afford rent in Southaven on your salary?

At $1,540/mo, how Southaven rent compares to typical pay (30% rule).

By apartment size

Southaven rent by bedroom count

Median rent for each apartment size in Southaven. Click any size for full breakdown.

Local insights

Tips for renters in Southaven

About renting in Southaven, MS

Last updated: July 20, 2026

The median rent in Southaven is $1,540/mo as of July 2026. A studio apartment averages $1,425/mo while a 2-bedroom runs $1,750/mo. One-bedroom apartments average $1,560/mo and 3-bedroom units go for $2,300/mo.

At 24% of local median household income ($78,483/yr), Southaven ranks as affordable compared to the national benchmark of 30%. Rents have decreased 5.2% over the past year.

FAQ

Frequently asked questions

Is Southaven an affordable city for renters?

Southaven is considered very affordable for renters. At $1,540/mo, rent takes approximately 24% of the local median household income ($78,483/yr). The standard benchmark is 30%. Southaven falls comfortably within that range.

How much income do you need to rent in Southaven?

To keep rent at or below 30% of gross income, you would need to earn at least $62,000/year (~$30/hour full-time) to afford the median rent of $1,540/mo in Southaven. The local median household income is $78,483/yr, meaning the typical Southaven household meets that threshold.

Is rent going up or down in Southaven?

Rent in Southaven has decreased 5.2% over the past year as of July 2026, offering some relief compared to 12 months ago.

Which Southaven neighborhoods have the lowest rent?

The most affordable ZIP codes in Southaven are 38671 ($1,480/mo), and 38672 ($2,368/mo). Citywide, the median rent in Southaven is $1,540/mo.

How does Southaven rent compare to other cities in Mississippi?

Southaven is one of the pricier cities in Mississippi for rent, ranking #10 out of 28 tracked cities at $1,540/mo.

Which nearby cities are cheaper to rent in than Southaven?

Memphis is nearby and more affordable at $1,280/mo, which is $260 less than Southaven.

What percentage of Southaven residents rent vs. own?

According to Census data, approximately 27.5% of Southaven households are renters, while 72.5% are owner-occupied. Southaven leans toward homeownership, which can mean a smaller rental inventory.

How does Southaven rent compare to the national average?

Southaven's median rent of $1,540/mo is $425 (22%) below the US national median of $1,965/mo. Within Mississippi, it ranks #10 out of 28 tracked cities.
Income Affordability
24%
VERY AFFORDABLE

At $1,540/mo, rent takes ~24% of Southaven's median household income ($78,483/yr). The standard benchmark is 30%.

Southaven 24%Benchmark 30%
State income tax4.7%
Run the Southaven affordability calculator →
Lowest-rent ZIP codes in Southaven
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Southaven, MS

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