City Report · MS

Southaven

Pop. 56,226·11th most expensive in Mississippi·Rental market data updated monthly for Southaven, MS
Median rent (all units)
$1,575/mo
Year-over-Year
Stable
Month-over-Month
-0.1%
vs US Median
-$357
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Southaven · $1,575
More affordable than 70% of US cities · National median $1,932/mo
Rent Reality Score
69/100
Good value
OverheatedFairGreat value

Rents are 9% below what Southaven's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,575/mo
Expected by trend
$1,736/mo
The Rent Reality Score compares today's median rent to where Southaven's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,425
1 BR
$1,560
2 BR
$1,750
3 BR
$2,300
4 BR+
$2,695
Fair Market Rent (HUD)
$1,750/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,575 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

February. Asking rents in Southaven usually run 0.9% below trend in February and 0.7% above it in August, about $25 a month apart at today's median. Based on 10 years of data.

Compared with the peak

Rent in Southaven is 1.5% below its high of $1,599 in November 2025, at $1,575 as of September 2026.

Past year vs. the rest of Mississippi

Rent in Southaven changed +0.1% over the year to September 2026. Across the 23 Mississippi cities Zillow tracks, the typical change was +3.8%.

Rent vs. income since 2019

From 2019 to 2024, rent in Southaven rose 39.7% while median household income rose 28.6% ($61,026 to $78,483). Rent outpaced income.

Since before the pandemic

Rent in Southaven is 41.6% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has fallen 2 months in a row, and rose in 4 of the last 12 months.

What a typical income covers

30% of the median household income ($78,483) is $1,962 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,750); a 3-bedroom is $2,300.

Cheaper nearby

Memphis, TN, 12 miles away, rents for 20% less ($1,259/mo), about $3,800 a year in savings.

From Zillow's monthly rent index (ZORI) for Southaven. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$18,900/yr
At $1,575/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+0.1% YoY, -0.1% MoM), not inventory.
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Demographics

Who lives here

Southaven, MS is majority owner-occupied, has a large share of families with children, 28.8% of residents hold a bachelor's degree or higher.

Population
56,226
Median income
$78,483
Median age
36.2
Renters
27.5%
Age distribution
25.5%
22.5%
26.4%
12.5%
13.2%
Under 1825.5%
18–3422.5%
35–5426.4%
55–6412.5%
65+13.2%
Gender
48.6%
51.4%
Male48.6%
Female51.4%
Race & ethnicity
51.4%
39.3%
White51.4%
Black39.3%
Hispanic5.3%
Asian1.2%
Other2.7%
Education (25+)
30.6%
33.5%
28.8%
No HS diploma7.1%
HS diploma30.6%
Some college33.5%
Bachelor's+28.8%
Housing tenure
72.5%
27.5%
Owner72.5%
Renter27.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Southaven, MS has changed in 5 years

Rent
$1,264 → $1,575
up 24.6%
Income
$67,157 → $78,483
up 16.9%
Population
54,141 → 56,226
up 3.9%
Renter share
28.7% → 27.5%
-1.2 pts
Bachelor's+
24.8% → 28.8%
+4.0 pts

Across the past five years, the going rent in Southaven, MS has shifted from $1,264 to $1,575, up 24.6% since 2021. Household income in the area moved from $67,157 to $78,483 across the same window, up 16.9% versus 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show Southaven, MS adding about 2,085 residents over the five-year window, up 3.9% on net. Bachelor's-degree-or-higher attainment moved from 24.8% to 28.8% across the same window. Reading these numbers side by side helps frame whether current listings in Southaven, MS look reasonable against where the market sat half a decade ago.

Community

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View Southaven rent history (2015–2026) →
Salary vs rent

Can you afford rent in Southaven on your salary?

At $1,575/mo, how Southaven rent compares to typical pay (30% rule).

By apartment size

Southaven rent by bedroom count

Median rent for each apartment size in Southaven. Click any size for full breakdown.

Local insights

Tips for renters in Southaven

About renting in Southaven, MS

Last updated: October 17, 2026

The median rent in Southaven is $1,575/mo as of October 2026. A studio apartment averages $1,425/mo while a 2-bedroom runs $1,750/mo. One-bedroom apartments average $1,560/mo and 3-bedroom units go for $2,300/mo.

At 24% of local median household income ($78,483/yr), Southaven ranks as affordable compared to the national benchmark of 30%. Rents have increased 0.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Southaven?

To keep rent at or below 30% of gross income, you would need to earn at least $63,000/year (about $30/hour full-time) to afford the median rent of $1,575/mo in Southaven. The local median household income is $78,483/yr, so the typical household meets that bar.

Is rent going up or down in Southaven?

Rent in Southaven has been roughly flat over the past year as of September 2026, a +0.1% change. It sits 1.5% below its high of $1,599 in November 2025.

When is the cheapest time to rent in Southaven?

Asking rents in Southaven are usually lowest in February, about 0.9% below their yearly trend, and highest in August, about 0.7% above it. At today's median that is a gap of roughly $25 a month. This pattern comes from 10 years of Zillow rent data.

Has rent outpaced income in Southaven?

Yes. From 2019 to 2024, rent in Southaven rose 39.7% while median household income rose 28.6%, from $61,026 to $78,483. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

Which Southaven neighborhoods have the lowest rent?

The most affordable ZIP codes in Southaven are 38671 ($1,505/mo), and 38672 ($2,304/mo). Citywide, the median rent is $1,575/mo.

How does Southaven rent compare to other cities in Mississippi?

Southaven is in the middle among Mississippi cities for rent, ranking #11 of 28 tracked cities at $1,575/mo. Over the year to September 2026, rent in Southaven changed +0.1%, against a typical +3.8% across the 23 Mississippi cities Zillow tracks.

Which nearby cities are cheaper to rent in than Southaven?

Nearby cities with lower median rent than Southaven ($1,575/mo) include Memphis ($1,259/mo), and Horn Lake ($1,485/mo).
Income Affordability
24%
VERY AFFORDABLE

At $1,575/mo, rent takes ~24% of Southaven's median household income ($78,483/yr). The standard benchmark is 30%.

Southaven 24%Benchmark 30%
State income tax4.7%
Run the Southaven affordability calculator →
Lowest-rent ZIP codes in Southaven
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Southaven, MS

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