ZIP Code · MS

ZIP 38672

Part of Southaven, MS

Pop. 16,436·DeSoto County·2nd most expensive ZIP in Mississippi

Median rent (all units)

$2,304/mo

Year-over-Year

Stable

Month-over-Month

+1.4%

vs US Median

+$372

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 38672 · $2,304

More expensive than 74% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,590

1 BR

$1,730

2 BR

$1,910

3 BR

$2,520

4 BR+

$2,940

Research median

$1,910/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($116,184) is $2,905 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,520); a 4-bedroom is $2,940.

Cheaper nearby

ZIP 38671, 5 miles away, rents for 35% less ($1,505/mo), about $9,600 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 38672. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$27,648/yr

At $2,304/mo median

Location

CitySouthaven

StateMS

CountyDeSoto County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (0.0% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+0.0% YoY, +1.4% MoM), not inventory.

Demographics

Who lives here

ZIP 38672 (Southaven, MS) is majority owner-occupied, has a median income above the national average, 40.7% of residents hold a bachelor's degree or higher.

Population

16,436

Median income

$116,184

Median age

38.9

Renters

11.6%

Age distribution

22.7%

17.9%

30.8%

16%

12.6%

Under 1822.7%

18–3417.9%

35–5430.8%

55–6416%

65+12.6%

Gender

49.2%

50.8%

Male49.2%

Female50.8%

Race & ethnicity

56.6%

33.5%

White56.6%

Black33.5%

Hispanic5.2%

Asian2.7%

Other2%

Education (25+)

25%

30.1%

40.7%

No HS diploma4.3%

HS diploma25%

Some college30.1%

Bachelor's+40.7%

Housing tenure

88.4%

Owner88.4%

Renter11.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 38672 in Southaven, MS has changed in 5 years

Income

$104,853 → $116,184

up 10.8%

Population

15,839 → 16,436

up 3.8%

Renter share

6.1% → 11.6%

+5.5 pts

Bachelor's+

36.1% → 40.7%

+4.6 pts

Median age

40.6 → 38.9

-1.7 yrs

Local incomes tracked alongside that move, going from a median of $104,853 in 2021 to $116,184 more recently. The population has grown by 3.8% since 2021, moving from about 15,839 residents to roughly 16,436. Renters now make up 11.6% of households, compared with 6.1% five years ago. College-educated residents now make up 40.7% of adults here, versus 36.1% in 2021.

Community

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Local insights

Tips for renters in ZIP 38672

About renting in ZIP 38672

Last updated: October 17, 2026

ZIP code 38672 covers Southaven, MS. The median rent here is $2,304/mo as of October 2026. A 1-bedroom rents for a median of $1,730/mo. A 2-bedroom rents for a median of $1,910/mo.

At 24% of local median household income ($116,184/yr), ZIP 38672 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 38672?

To keep rent at or below 30% of gross income, you would need to earn at least $92,000/year (about $44/hour full-time) to afford the median rent of $2,304/mo in ZIP 38672. The local median household income is $116,184/yr, so the typical household meets that bar.