City Report · NC

Holly Springs

Pop. 45,248·26th most expensive in North Carolina·Rental market data updated monthly for Holly Springs, NC
Median rent (all units)
$1,890/mo
Year-over-Year
+2.8%
Month-over-Month
+0.5%
vs US Median
-$42
Reported rents
Stable (Monthly)
Be the first to discuss Holly Springs rents ↓
Most AffordableMost Expensive
Holly Springs · $1,890
More expensive than 53% of US cities · National median $1,932/mo
Rent Reality Score
68/100
Good value
OverheatedFairGreat value

Rents are 9% below what Holly Springs's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,890/mo
Expected by trend
$2,073/mo
The Rent Reality Score compares today's median rent to where Holly Springs's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,870
1 BR
$1,950
2 BR
$2,160
3 BR
$2,690
4 BR+
$3,630
Fair Market Rent (HUD)
$2,160/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,890 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

May. Asking rents in Holly Springs usually run 0.6% below trend in May and 0.5% above it in February, about $21 a month apart at today's median. Based on 7 years of data.

Compared with the peak

Rent in Holly Springs is at its highest level since Zillow's records here began in December 2018.

Past year vs. the rest of North Carolina

Rent in Holly Springs changed +2.8% over the year to September 2026. Across the 94 North Carolina cities Zillow tracks, the typical change was +2.9%.

Rent vs. income since 2019

From 2019 to 2024, rent in Holly Springs rose 32.3% while median household income rose 21% ($112,029 to $135,578). Rent outpaced income.

Since before the pandemic

Rent in Holly Springs is 37.7% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($135,578) is $3,389 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,690); a 4-bedroom is $3,630.

Cheaper nearby

Lillington, 16 miles away, rents for 12% less ($1,663/mo), about $2,700 a year in savings.

From Zillow's monthly rent index (ZORI) for Holly Springs. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$22,680/yr
At $1,890/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.8% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.8% YoY, +0.5% MoM), not inventory.
Rent check

Is your rent fair?

Compare your rent to the local median.

Demographics

Who lives here

Holly Springs, NC is majority owner-occupied, has a large share of families with children, has a median income above the national average, 67.3% of residents hold a bachelor's degree or higher.

Population
45,248
Median income
$135,578
Median age
36.5
Renters
19.4%
Age distribution
32.4%
15.5%
34.4%
Under 1832.4%
18–3415.5%
35–5434.4%
55–648.8%
65+8.9%
Gender
49.2%
50.8%
Male49.2%
Female50.8%
Race & ethnicity
71.4%
White71.4%
Black8.5%
Hispanic6.8%
Asian8.7%
Other4.6%
Education (25+)
20.6%
67.3%
No HS diploma3.7%
HS diploma8.4%
Some college20.6%
Bachelor's+67.3%
Housing tenure
80.6%
19.4%
Owner80.6%
Renter19.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Holly Springs, NC has changed in 5 years

Rent
$1,480 → $1,890
up 27.7%
Income
$120,229 → $135,578
up 12.8%
Population
40,198 → 45,248
up 12.6%
Renter share
18.3% → 19.4%
+1.1 pts
Bachelor's+
61.1% → 67.3%
+6.2 pts
Median age
35.5 → 36.5
+1.0 yrs

Across the past five years, the going rent in Holly Springs, NC has shifted from $1,480 to $1,890, up 27.7% since 2021. Median household income climbed from $120,229 to $135,578 between 2021 and 2024, a 12.8% shift. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show Holly Springs, NC adding about 5,050 residents over the five-year window, up 12.6% on net. Bachelor's-degree-or-higher attainment moved from 61.1% to 67.3% across the same window. Taken together, the five-year picture in Holly Springs, NC reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

Discussions about Holly Springs

No discussions yet. Start the conversation.

View Holly Springs rent history (2015–2026) →
Salary vs rent

Can you afford rent in Holly Springs on your salary?

At $1,890/mo, how Holly Springs rent compares to typical pay (30% rule).

By apartment size

Holly Springs rent by bedroom count

Median rent for each apartment size in Holly Springs. Click any size for full breakdown.

Local insights

Tips for renters in Holly Springs

About renting in Holly Springs, NC

Last updated: October 17, 2026

The median rent in Holly Springs is $1,890/mo as of October 2026. A studio apartment averages $1,870/mo while a 2-bedroom runs $2,160/mo. One-bedroom apartments average $1,950/mo and 3-bedroom units go for $2,690/mo.

At 17% of local median household income ($135,578/yr), Holly Springs ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Holly Springs?

To keep rent at or below 30% of gross income, you would need to earn at least $76,000/year (about $37/hour full-time) to afford the median rent of $1,890/mo in Holly Springs. The local median household income is $135,578/yr, so the typical household meets that bar.

Is rent going up or down in Holly Springs?

Rent in Holly Springs has risen 2.8% over the past year as of September 2026. That is the highest level since Zillow's records here began in December 2018.

When is the cheapest time to rent in Holly Springs?

Asking rents in Holly Springs are usually lowest in May, about 0.6% below their yearly trend, and highest in February, about 0.5% above it. At today's median that is a gap of roughly $21 a month. This pattern comes from 7 years of Zillow rent data.

Has rent outpaced income in Holly Springs?

Yes. From 2019 to 2024, rent in Holly Springs rose 32.3% while median household income rose 21%, from $112,029 to $135,578. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does Holly Springs rent compare to other cities in North Carolina?

Holly Springs is one of the pricier among North Carolina cities for rent, ranking #26 of 129 tracked cities at $1,890/mo. Over the year to September 2026, rent in Holly Springs changed +2.8%, against a typical +2.9% across the 94 North Carolina cities Zillow tracks.

Which nearby cities are cheaper to rent in than Holly Springs?

Nearby cities with lower median rent than Holly Springs ($1,890/mo) include Lillington ($1,663/mo), Cary ($1,768/mo), and Angier ($1,830/mo).
Income Affordability
17%
VERY AFFORDABLE

At $1,890/mo, rent takes ~17% of Holly Springs's median household income ($135,578/yr). The standard benchmark is 30%.

Holly Springs 17%Benchmark 30%
State income tax4.5%
Run the Holly Springs affordability calculator →
Lowest-rent ZIP codes in Holly Springs
Compare

How does this area stack up?

Pick another city or ZIP to compare.

Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Holly Springs, NC

Recent submissions

Be the first to submit your rent for Holly Springs.

Recent discussions

No discussions yet.