City Report · NC

Rocky Mount

Pop. 54,297·123rd most expensive in North Carolina·One of the most affordable rental markets in the US
Median rent (all units)
$1,259/mo
Year-over-Year
+2.4%
Month-over-Month
Stable
vs US Median
-$673
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Rocky Mount · $1,259
More affordable than 90% of US cities · National median $1,932/mo
Rent Reality Score
64/100
Good value
OverheatedFairGreat value

Rents are 7% below what Rocky Mount's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,259/mo
Expected by trend
$1,354/mo
The Rent Reality Score compares today's median rent to where Rocky Mount's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$887
1 BR
$890
2 BR
$1,113
3 BR
$1,517
4 BR+
$1,757
Fair Market Rent (HUD)
$1,113/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,259 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Rocky Mount is at its highest level since Zillow's records here began in February 2022.

Past year vs. the rest of North Carolina

Rent in Rocky Mount changed +2.4% over the year to September 2026. Across the 94 North Carolina cities Zillow tracks, the typical change was +2.9%.

Recent direction

Rent has risen 4 months in a row, and rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($55,534) is $1,388 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,113); a 3-bedroom is $1,517.

Spread across ZIP codes

The priciest of 3 ZIP codes in Rocky Mount, 27804 ($1,437/mo), costs 1.5 times the cheapest, 27801 ($977/mo).

From Zillow's monthly rent index (ZORI) for Rocky Mount. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$15,108/yr
At $1,259/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.4% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.4% YoY, +0.1% MoM), not inventory.
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Demographics

Who lives here

Rocky Mount, NC is roughly split between renters and owners, has a large retiree population, has a median income below the national average, 22.9% of residents hold a bachelor's degree or higher.

Population
54,297
Median income
$55,534
Median age
40.7
Renters
51%
Age distribution
22%
21.9%
23%
13%
20.1%
Under 1822%
18–3421.9%
35–5423%
55–6413%
65+20.1%
Gender
47.2%
52.8%
Male47.2%
Female52.8%
Race & ethnicity
26.9%
62.6%
White26.9%
Black62.6%
Hispanic5.5%
Asian1.6%
Other3.4%
Education (25+)
12.7%
32.5%
31.8%
22.9%
No HS diploma12.7%
HS diploma32.5%
Some college31.8%
Bachelor's+22.9%
Housing tenure
49%
51%
Owner49%
Renter51%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Rocky Mount, NC has changed in 5 years

Rent
$974 → $1,259
up 29.3%
Income
$46,396 → $55,534
up 19.7%
Population
54,375 → 54,297
down 0.1%
Renter share
50.1% → 51%
+0.9 pts
Bachelor's+
22% → 22.9%
+0.9 pts

Compared with 2022, rent in Rocky Mount, NC has climbed by $285 per month, settling near $1,259 after starting the period at $974. Median household income grew from $46,396 to $55,534 between 2021 and 2024, a 19.7% shift. Rent outpaced income growth by roughly 9.6 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Taken together, the five-year picture in Rocky Mount, NC reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

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View Rocky Mount rent history (2015–2026) →
Salary vs rent

Can you afford rent in Rocky Mount on your salary?

At $1,259/mo, how Rocky Mount rent compares to typical pay (30% rule).

By apartment size

Rocky Mount rent by bedroom count

Median rent for each apartment size in Rocky Mount. Click any size for full breakdown.

Local insights

Tips for renters in Rocky Mount

About renting in Rocky Mount, NC

Last updated: October 17, 2026

The median rent in Rocky Mount is $1,259/mo as of October 2026. A studio apartment averages $887/mo while a 2-bedroom runs $1,113/mo. One-bedroom apartments average $890/mo and 3-bedroom units go for $1,517/mo.

At 27% of local median household income ($55,534/yr), Rocky Mount ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Rocky Mount?

To keep rent at or below 30% of gross income, you would need to earn at least $50,000/year (about $24/hour full-time) to afford the median rent of $1,259/mo in Rocky Mount. The local median household income is $55,534/yr, so the typical household meets that bar.

Is rent going up or down in Rocky Mount?

Rent in Rocky Mount has risen 2.4% over the past year as of September 2026. That is the highest level since Zillow's records here began in February 2022.

Which Rocky Mount neighborhoods have the lowest rent?

The most affordable ZIP codes in Rocky Mount are 27801 ($977/mo), 27803 ($1,249/mo), and 27804 ($1,437/mo). Citywide, the median rent is $1,259/mo.

How does Rocky Mount rent compare to other cities in North Carolina?

Rocky Mount is one of the more affordable among North Carolina cities for rent, ranking #123 of 129 tracked cities at $1,259/mo. Over the year to September 2026, rent in Rocky Mount changed +2.4%, against a typical +2.9% across the 94 North Carolina cities Zillow tracks.
Income Affordability
27%
AFFORDABLE

At $1,259/mo, rent takes ~27% of Rocky Mount's median household income ($55,534/yr). The standard benchmark is 30%.

Rocky Mount 27%Benchmark 30%
State income tax4.5%
Run the Rocky Mount affordability calculator →
Lowest-rent ZIP codes in Rocky Mount
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Rocky Mount, NC

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