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City Report · NC

Shallotte

Pop. 4,639·69th most expensive in North Carolina·Rental market data updated monthly for Shallotte, NC
Median rent (all units)
$1,704/mo
Year-over-Year
Stable
Month-over-Month
+1.5%
vs US Median
-$261
Rising (Monthly)
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Most AffordableMost Expensive
Shallotte · $1,704
More affordable than 61% of US cities · National median $1,965/mo
Affordability
23% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,704/mo, rent takes about 23% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$68,000/yr
Local median income
$88,367/yr
Based on the 30%-of-income rule using Shallotte's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$940
1 BR
$1,030
2 BR
$1,140
3 BR
$1,600
4 BR+
$1,910
Research median
$1,140/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$20,448/yr
At $1,704/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (0.0% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+0.0% YoY, +1.5% MoM), not inventory.
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Demographics

Who lives here

Shallotte, NC is majority owner-occupied, has a large retiree population, 23.1% of residents hold a bachelor's degree or higher.

Population
4,639
Median income
$88,367
Median age
45.5
Renters
36.3%
Age distribution
18.1%
16.2%
28.3%
13.7%
23.7%
Under 1818.1%
18–3416.2%
35–5428.3%
55–6413.7%
65+23.7%
Gender
45.8%
54.2%
Male45.8%
Female54.2%
Race & ethnicity
76.9%
White76.9%
Black10.1%
Hispanic11.5%
Other1.1%
Education (25+)
22.6%
47.6%
23.1%
No HS diploma6.8%
HS diploma22.6%
Some college47.6%
Bachelor's+23.1%
Housing tenure
63.7%
36.3%
Owner63.7%
Renter36.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Shallotte, NC has changed in 5 years

Income
$63,938 → $88,367
up 38.2%
Population
4,059 → 4,639
up 14.3%
Renter share
32.9% → 36.3%
+3.4 pts
Bachelor's+
25.7% → 23.1%
-2.6 pts
Median age
44.2 → 45.5
+1.3 yrs

Median household income climbed from $63,938 to $88,367 between 2021 and 2024, a 38.2% shift. Census counts show Shallotte, NC adding about 580 residents over the five-year window, up 14.3% on net. The renter share has risen from 32.9% to 36.3%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 25.7% to 23.1% across the same window.

Community

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View Shallotte rent history (2015–2026) →
Salary vs rent

Can you afford rent in Shallotte on your salary?

At $1,704/mo, how Shallotte rent compares to typical pay (30% rule).

By apartment size

Shallotte rent by bedroom count

Median rent for each apartment size in Shallotte. Click any size for full breakdown.

Local insights

Tips for renters in Shallotte

About renting in Shallotte, NC

Last updated: July 20, 2026

The median rent in Shallotte is $1,704/mo as of July 2026. A studio apartment averages $940/mo while a 2-bedroom runs $1,140/mo. One-bedroom apartments average $1,030/mo and 3-bedroom units go for $1,600/mo.

At 23% of local median household income ($88,367/yr), Shallotte ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

Is Shallotte an affordable city for renters?

Shallotte is considered very affordable for renters. At $1,704/mo, rent takes approximately 23% of the local median household income ($88,367/yr). The standard benchmark is 30%. Shallotte falls comfortably within that range.

How much income do you need to rent in Shallotte?

To keep rent at or below 30% of gross income, you would need to earn at least $68,000/year (~$33/hour full-time) to afford the median rent of $1,704/mo in Shallotte. The local median household income is $88,367/yr, meaning the typical Shallotte household meets that threshold.

Is rent going up or down in Shallotte?

Rent in Shallotte has been relatively stable over the past year, with a 0.0% change year over year as of July 2026.

How does Shallotte rent compare to other cities in North Carolina?

Shallotte is middle-of-the-pack for North Carolina for rent, ranking #69 out of 126 tracked cities at $1,704/mo.

Which nearby cities are cheaper to rent in than Shallotte?

Little River is nearby and more affordable at $1,547/mo, which is $157 less than Shallotte.

What percentage of Shallotte residents rent vs. own?

According to Census data, approximately 36.3% of Shallotte households are renters, while 63.7% are owner-occupied. Shallotte leans toward homeownership, which can mean a smaller rental inventory.

How does Shallotte rent compare to the national average?

Shallotte's median rent of $1,704/mo is $261 (13%) below the US national median of $1,965/mo. Within North Carolina, it ranks #69 out of 126 tracked cities.
Income Affordability
23%
VERY AFFORDABLE

At $1,704/mo, rent takes ~23% of Shallotte's median household income ($88,367/yr). The standard benchmark is 30%.

Shallotte 23%Benchmark 30%
State income tax4.5%
Run the Shallotte affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Shallotte, NC

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