City Report · NC

Shallotte

Pop. 4,639·55th most expensive in North Carolina·Rental market data updated monthly for Shallotte, NC
Median rent (all units)
$1,748/mo
Year-over-Year
Stable
Month-over-Month
-2.0%
vs US Median
-$184
Reported rents
Falling (Monthly)
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Most AffordableMost Expensive
Shallotte · $1,748
More affordable than 57% of US cities · National median $1,932/mo
Affordability
24% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,748/mo, rent takes about 24% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$70,000/yr
Local median income
$88,367/yr
Based on the 30%-of-income rule using Shallotte's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$940
1 BR
$1,030
2 BR
$1,140
3 BR
$1,600
4 BR+
$1,910
Fair Market Rent (HUD)
$1,140/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,748 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($88,367) is $2,209 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,910).

From Zillow's monthly rent index (ZORI) for Shallotte. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$20,976/yr
At $1,748/mo median
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 0.0% YoY), so renters have negotiating leverage.
Based on rent-price momentum (+0.0% YoY, -2.0% MoM), not inventory.
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Demographics

Who lives here

Shallotte, NC is majority owner-occupied, has a large retiree population, 23.1% of residents hold a bachelor's degree or higher.

Population
4,639
Median income
$88,367
Median age
45.5
Renters
36.3%
Age distribution
18.1%
16.2%
28.3%
13.7%
23.7%
Under 1818.1%
18–3416.2%
35–5428.3%
55–6413.7%
65+23.7%
Gender
45.8%
54.2%
Male45.8%
Female54.2%
Race & ethnicity
76.9%
White76.9%
Black10.1%
Hispanic11.5%
Other1.1%
Education (25+)
22.6%
47.6%
23.1%
No HS diploma6.8%
HS diploma22.6%
Some college47.6%
Bachelor's+23.1%
Housing tenure
63.7%
36.3%
Owner63.7%
Renter36.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Shallotte, NC has changed in 5 years

Income
$63,938 → $88,367
up 38.2%
Population
4,059 → 4,639
up 14.3%
Renter share
32.9% → 36.3%
+3.4 pts
Bachelor's+
25.7% → 23.1%
-2.6 pts
Median age
44.2 → 45.5
+1.3 yrs

Median household income climbed from $63,938 to $88,367 between 2021 and 2024, a 38.2% shift. Census counts show Shallotte, NC adding about 580 residents over the five-year window, up 14.3% on net. The renter share has risen from 32.9% to 36.3%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 25.7% to 23.1% across the same window.

Community

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View Shallotte rent history (2015–2026) →
Salary vs rent

Can you afford rent in Shallotte on your salary?

At $1,748/mo, how Shallotte rent compares to typical pay (30% rule).

By apartment size

Shallotte rent by bedroom count

Median rent for each apartment size in Shallotte. Click any size for full breakdown.

Local insights

Tips for renters in Shallotte

About renting in Shallotte, NC

Last updated: October 17, 2026

The median rent in Shallotte is $1,748/mo as of October 2026. A studio apartment averages $940/mo while a 2-bedroom runs $1,140/mo. One-bedroom apartments average $1,030/mo and 3-bedroom units go for $1,600/mo.

At 24% of local median household income ($88,367/yr), Shallotte ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Shallotte?

To keep rent at or below 30% of gross income, you would need to earn at least $70,000/year (about $34/hour full-time) to afford the median rent of $1,748/mo in Shallotte. The local median household income is $88,367/yr, so the typical household meets that bar.

Is rent going up or down in Shallotte?

Rent in Shallotte has been roughly flat over the past year, a 0.0% change.

How does Shallotte rent compare to other cities in North Carolina?

Shallotte is in the middle among North Carolina cities for rent, ranking #55 of 129 tracked cities at $1,748/mo.

Which nearby cities are cheaper to rent in than Shallotte?

Nearby cities with lower median rent than Shallotte ($1,748/mo) include Little River ($1,569/mo).
Income Affordability
24%
VERY AFFORDABLE

At $1,748/mo, rent takes ~24% of Shallotte's median household income ($88,367/yr). The standard benchmark is 30%.

Shallotte 24%Benchmark 30%
State income tax4.5%
Run the Shallotte affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Shallotte, NC

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