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City Report · SC

Little River

Pop. 11,771·44th most expensive in South Carolina·Rental market data updated monthly for Little River, SC
Median rent (all units)
$1,547/mo
Year-over-Year
-2.0%
Month-over-Month
-2.0%
vs US Median
-$418
Falling (Monthly)
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Most AffordableMost Expensive
Little River · $1,547
More affordable than 73% of US cities · National median $1,965/mo
Affordability
28% of income
AFFORDABLE
0%30% benchmark60%+

At $1,547/mo, rent takes about 28% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$62,000/yr
Local median income
$65,786/yr
Based on the 30%-of-income rule using Little River's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$1,140
1 BR
$1,200
2 BR
$1,410
3 BR
$1,780
4 BR+
$2,070
Research median
$1,410/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$18,564/yr
At $1,547/mo median
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 2.0% YoY), so renters have negotiating leverage.
Based on rent-price momentum (-2.0% YoY, -2.0% MoM), not inventory.
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Demographics

Who lives here

Little River, SC is majority owner-occupied, has a large retiree population, has a median income below the national average, 25.8% of residents hold a bachelor's degree or higher.

Population
11,771
Median income
$65,786
Median age
61.4
Renters
23.4%
Age distribution
18.9%
16.6%
42.2%
Under 1810.3%
18–3411.9%
35–5418.9%
55–6416.6%
65+42.2%
Gender
47.5%
52.5%
Male47.5%
Female52.5%
Race & ethnicity
83.4%
White83.4%
Black6.4%
Hispanic4.7%
Asian0.6%
Other4.8%
Education (25+)
26.9%
39.8%
25.8%
No HS diploma7.5%
HS diploma26.9%
Some college39.8%
Bachelor's+25.8%
Housing tenure
76.6%
23.4%
Owner76.6%
Renter23.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Little River, SC has changed in 5 years

Income
$56,733 → $65,786
up 16.0%
Population
9,929 → 11,771
up 18.6%
Renter share
24.2% → 23.4%
-0.8 pts
Bachelor's+
22.5% → 25.8%
+3.3 pts
Median age
60.2 → 61.4
+1.2 yrs

Local incomes tracked alongside that move, going from a median of $56,733 in 2021 to $65,786 more recently. Headcount in the area went from 9,929 to 11,771 between 2021 and 2024, a 18.6% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 22.5% to 25.8%.

Community

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View Little River rent history (2015–2026) →
Salary vs rent

Can you afford rent in Little River on your salary?

At $1,547/mo, how Little River rent compares to typical pay (30% rule).

By apartment size

Little River rent by bedroom count

Median rent for each apartment size in Little River. Click any size for full breakdown.

Local insights

Tips for renters in Little River

About renting in Little River, SC

Last updated: July 20, 2026

The median rent in Little River is $1,547/mo as of July 2026. A studio apartment averages $1,140/mo while a 2-bedroom runs $1,410/mo. One-bedroom apartments average $1,200/mo and 3-bedroom units go for $1,780/mo.

At 28% of local median household income ($65,786/yr), Little River ranks as affordable compared to the national benchmark of 30%. Rents have decreased 2.0% over the past year.

FAQ

Frequently asked questions

Is Little River an affordable city for renters?

Little River is considered affordable for renters. At $1,547/mo, rent takes approximately 28% of the local median household income ($65,786/yr). The standard benchmark is 30%. Little River falls comfortably within that range.

How much income do you need to rent in Little River?

To keep rent at or below 30% of gross income, you would need to earn at least $62,000/year (~$30/hour full-time) to afford the median rent of $1,547/mo in Little River. The local median household income is $65,786/yr, meaning the typical Little River household meets that threshold.

Is rent going up or down in Little River?

Rent in Little River has decreased 2.0% over the past year as of July 2026, offering some relief compared to 12 months ago.

How does Little River rent compare to other cities in South Carolina?

Little River is middle-of-the-pack for South Carolina for rent, ranking #44 out of 67 tracked cities at $1,547/mo.

What percentage of Little River residents rent vs. own?

According to Census data, approximately 23.4% of Little River households are renters, while 76.6% are owner-occupied. Little River leans toward homeownership, which can mean a smaller rental inventory.

How does Little River rent compare to the national average?

Little River's median rent of $1,547/mo is $418 (21%) below the US national median of $1,965/mo. Within South Carolina, it ranks #44 out of 67 tracked cities.
Income Affordability
28%
AFFORDABLE

At $1,547/mo, rent takes ~28% of Little River's median household income ($65,786/yr). The standard benchmark is 30%.

Little River 28%Benchmark 30%
State income tax3–6.2%
Run the Little River affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Little River, SC

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